To solve the problems that cause most small business marketing to fail, Sales Renewal has developed a powerful paradigm for small business marketing inspired by the construction industry: the General Contractor.
Construction is a complicated, multidisciplinary endeavor that leverages firms with deep expertise in individual trades (plumbers, electricians, etc.) with General Contractors skilled in hiring, scheduling and managing the trades and their resources (building materials, permits, etc.). Importantly, the General Contractor is also soup-to-nuts responsible and is the only party the owner has to deal with.
The combination of a General Contractor + skilled subcontractors delivers the breath of expertise complex jobs require without sacrificing the depth of expertise that leads to stellar results. And because the General Contractor is the single accountable party handling all day-to-day matters, the owner is free to attend to other responsibilities while their project is underway.
Sounds like a good approach for Marketing, which is also a complicated, multidisciplinary endeavor, doesn't it? We thought so too and that's why we've been honing it for the last 7 years (unlike plumbers and electricians, PR firms, Ad Agencies and the other marketing "trades" are not used to working together and we've put considerable effort into the processes and technologies that corral them into an efficient team).