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Explore Sales Renewal’s latest blog posts, white papers, videos, expert advice and commentary on topics like SEO, email, social media, content marketing, analytics, PR, in-person marketing, and more. Learn more about the features of our innovative blog here.
 

Original Posts Blogging & Content Social Media & PR SEO Websites & Technology Local Marketing In-Person Marketing JointSourcing™ Customer Success Stories

Here's How to Create a Product Page That Converts

Here's How to Create a Product Page That Converts

Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.

Sales Renewal's insight:

Are your product pages optimized for selling? A nice read of how to create product pages that converts with straight forward tips that you can start implementing tomorrow. 


Here's How to Create a Product Page That Converts

Here's How to Create a Product Page That Converts

Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.

Sales Renewal's insight:

Are your product pages optimized for selling? A nice read of how to create product pages that converts with straight forward tips that you can start implementing tomorrow. 


What We Can Learn From the Biggest Social Media Management Nightmares of 2017

What We Can Learn From the Biggest Social Media Management Nightmares of 2017

Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue

Sales Renewal's insight:

19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.


What We Can Learn From the Biggest Social Media Management Nightmares of 2017

What We Can Learn From the Biggest Social Media Management Nightmares of 2017

Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue

Sales Renewal's insight:

19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.


Why It?s Essential to Track Your Content | Simply Measured

Why It?s Essential to Track Your Content | Simply Measured

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social

Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

 

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.


Why It?s Essential to Track Your Content | Simply Measured

Why It?s Essential to Track Your Content | Simply Measured

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social

Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

 

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.


3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out

How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.

Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.


3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out

How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.

Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.


3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out

How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.

Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only,  traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.


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