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Explore Sales Renewal’s latest blog posts, white papers, videos, expert advice and commentary on topics like SEO, email, social media, content marketing, analytics, PR, in-person marketing, and more. Learn more about the features of our innovative blog here.
 

Original Posts Blogging & Content Social Media & PR SEO Websites & Technology Local Marketing In-Person Marketing JointSourcing™ Customer Success Stories

The Benefits of Installing SSL on Your Website

The Benefits of Installing SSL on Your Website

 

Google want all websites to switch from HTTP to HTTPS. The ultimate goal is to make the internet & websites safer and using SSL is a way of doing so.

 

Sales Renewal's insight:

For several years now Google search results have shown more preference to websites that use HTTPS. (HTTPS is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to.) While Google claims that this is currently a “mild” ranking signal, there are indications that this is becoming increasingly important.
 

What is HTTPS?

HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.
 

HTTPS prevents intruders from being able to passively listen to communications between your websites and your users. And not only on sites that handle sensitive communications. Every unprotected HTTP request can potentially reveal information about the behaviors and identities of your users.
 

According to Google:

"You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users' personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps."


Sales Renewal is in the process of rolling this out to all our clients by purchasing and installing an SSL certificate on their websites and forcing HTTPS. This means that your sites URL will change from http://www.yoursite.com to https://www.yoursite.com. Questions? Please contact us here.


Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement

Google: SEOs Need  4 Months to a Year for SEO Changes & Ranking Improvement

 

Google released a How to Hire an SEO video this week, and one of the things mentioned is how long it takes for a site to see improvements due to SEO changes.

 

Sales Renewal's insight:

We’ve said it time and again, but it’s worth repeating. SEO is a long-term strategy. Anyone who promises something different is not the right SEO firm for your business.  In fact, in the recently released “How to Hire an SEO” video, Google explicitly mentions how long it takes for a site to see improvements due to SEO changes. Read more and watch the video here.


Google AdWords Benchmarks for YOUR Industry?

Google AdWords Benchmarks for YOUR Industry?

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create  ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry?


Sales Renewal's insight:

This post was updated on 3 Jan 2017 and is chock full of useful online advertising benchmarks:

  • Average Click-Through Rate (CTR) by industry
  • Average Cost per Click (CPC) by industry
  • Average Conversion Rate (CVR) by industry
  • Average Cost per Action (CPA) by industry

Psychological Pricing Is Your Golden Ticket to Selling More

Psychological Pricing Is Your Golden Ticket to Selling More

You want to make money. That's why you run a business. Whether you're selling a product or a service—you'll have to put a price on what you're selling.

Sales Renewal's insight:

Subtle changes to your pricing strategy can yield big changes to your bottom line.


8 SEO Trends You Need to Pay Attention to in 2017

8 SEO Trends You Need to Pay Attention to in 2017

Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens.

Sales Renewal's insight:

SEO is a constantly changing landscape. This article highlights eight trends to be aware of as we start 2017, including:

  • HTTPS is no longer just an option. Security issues aside, Google has confirmed it’s a ranking signal.
  • Social media will be an even larger referral traffic goldmine.
  • Mobile-first strategies have become a necessity.
  • Links will continue to be important, but they should be a by-product of excellent content.

Continue reading for details on these and 4 more SEO trends for 2017.


10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing

Ever wonder why content marketing works well for some businesses but doesn't seem to do anything for others? Discover key factors that make the difference.


Sales Renewal's insight:

Content marketing - your blog, downloads, white papers - is quite often one of the biggest marketing expenses, and one of the most difficult to measure.

 

Adwords and email gives the satisfaction of seeing immediate, measurable results. But your investment in "content"? It's often a big unknown.

 

The goals in this article help put that investment in context: Invest in content, and you invest in your business. Consider: building trust and rapport with your audience; attracting new prospects; deepening loyalty with existing customers; helping with SEO; and even attracting strategic partners.


The Most Effective SEO Tactics

The Most Effective SEO Tactics

 

The most effective SEO tactics are creating relevant content, keyword and keyphrase research, social media integration, and linking. See the findings of the research study.

 

Sales Renewal's insight:

According to recent research from Ascend2, marketers say creating relevant content is the most effective search engine optimization (SEO) tactic. Results also show that it's the most difficult to execute.


First Impressions are Critical in the Sale of a Business. What Impression Does Your Website Give?

First Impressions are Critical in the Sale of a Business. What Impression Does Your Website Give?

 

It’s often been said that perception is reality. This is especially true when you’re selling a business – first impressions really matter. And these days, most impressions of a business start with your website.

 

Sales Renewal's insight:

For business owners contemplating selling their business, one of the many factors that can help them achieve their exit revenue goals is better and more cost-effective marketing. This includes their online presence, which starts with the company website.

 

Not sure if your website will help or hurt your ability to sell your business? Our partner at Business Transition Academy outlines five factors to take into account.


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