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Grow your business through better strategies,
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Explore Sales Renewal’s latest blog posts, white papers, videos, expert advice and commentary on topics like SEO, email, social media, content marketing, analytics, PR, in-person marketing, and more. Learn more about the features of our innovative blog here.
 

Original Posts Blogging & Content Social Media & PR SEO Websites & Technology Local Marketing In-Person Marketing JointSourcing™ Customer Success Stories

How Successful Companies Engage Customers During the New-Product Development Process

How Successful Companies Engage Customers During the New-Product Development Process

Discover how marketers leverage customer dialogue to shape their new product development process.


Sales Renewal's insight:

From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.


Creating Magnetic Marketing Content With Surveys

Creating Magnetic Marketing Content With Surveys

One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys?


Sales Renewal's insight:

One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a "top questions asked" series, and much more.


Maximize Your Local Listings Presence with Online Reviews

Maximize Your Local Listings Presence with Online Reviews

In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition.

Sales Renewal's insight:

Yes, online reviews can help your business rise to the top in search results. Here's why.


Three Customer Feedback Myths That Deserve Busting

Three Customer Feedback Myths That Deserve Busting

Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions.

Sales Renewal's insight:

Surveys are invaluable tools for making sure you're meeting customer expectations. Learn why simplicity is probably the best route to go.


PR and SEO, More Integrated than Ever: 4 Campaign Tips

PR and SEO, More Integrated than Ever: 4 Campaign Tips

 

PR and SEO are no longer two different entities—they go hand-in-hand.

 

Sales Renewal's insight:

Bridging the divide... Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.


How and Why - Creating Better Value Propositions

How and Why - Creating Better Value Propositions

A simple exercise to help you find exactly what makes your services (or product) stand apart.

Sales Renewal's insight:

Defining your value proposition - why buy from my business vs the competitor - can be a tall order.

 

A good value proposition:

  • Is easy to understand.
  • Communicates the results a customer will get from purchasing and using your products and/or services.
  • States how it’s different or better than the competitor’s offer.
  • Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • Can be read and understood in about 5 seconds.

 

The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!


How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Link building is hard. What if your content could do the bulk of the work for you? See how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.


Sales Renewal's insight:

Content + linkbuilding = powerful SEO strategy.

 

And the key? Creating something that people will find and link to when they’re in need of sources to cite.This puts you in a good position to earn a lot of passive links.

 

This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types.


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