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Grow your business through better strategies,
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Explore Sales Renewal’s latest blog posts, white papers, videos, expert advice and commentary on topics like SEO, email, social media, content marketing, analytics, PR, in-person marketing, and more. Learn more about the features of our innovative blog here.
 

Original Posts Blogging & Content Social Media & PR SEO Websites & Technology Local Marketing In-Person Marketing JointSourcing™ Customer Success Stories

PR and SEO?More Integrated than Ever: 4 Campaign Tips

PR and SEO?More Integrated than Ever: 4 Campaign Tips

PR and SEO are no longer two different entities—they go hand-in-hand.

Sales Renewal's insight:

Bridging the divide... Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.


How and Why - Creating Better Value Propositions

How and Why - Creating Better Value Propositions

A simple exercise to help you find exactly what makes your services (or product) stand apart.

Sales Renewal's insight:

Defining your value proposition - why buy from my business vs the competitor - can be a tall order.

 

A good value proposition:

  • Is easy to understand.
  • Communicates the results a customer will get from purchasing and using your products and/or services.
  • States how it’s different or better than the competitor’s offer.
  • Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • Can be read and understood in about 5 seconds.

 

The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!


How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Link building is hard. What if your content could do the bulk of the work for you? See how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.


Sales Renewal's insight:

Content + linkbuilding = powerful SEO strategy.

 

And the key? Creating something that people will find and link to when they’re in need of sources to cite.This puts you in a good position to earn a lot of passive links.

 

This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types.


7 Ways to Ensure You Maximize Your ROI From Content

7 Ways to Ensure You Maximize Your ROI From Content

Content marketing is only effective if it’s profitable...

 

 

While there are a lot of factors that contribute to your ROI, here are 7 different ways to maximize your content’s ROI. If you apply even a few of these tactics, you can take your content from a break-even or slightly negative ROI to a healthy, positive ROI.


Sales Renewal's insight:

From "picking 1-2 channels and designing around them" to "never stop promoting," this post offers solid advice for getting the most out of your content marketing efforts.


How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Learn how this company developed a successful content promotion strategy without spending more money or hiring more team members.

Sales Renewal's insight:

An interesting approach one company took to maximizing its content marketing efforts by putting into place a strategic plan that included the whole staff.


28 Ideas for Content Upgrades To Grow Your Email List

28 Ideas for Content Upgrades To Grow Your Email List

A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend.


Sales Renewal's insight:

Get more out of your content creation efforts - whether you're doing the writing or have hired a writer - by creating a companion "upgrade" or bonus (tip sheet, checklist, video, slideshow) that you can promote and give away for the "cost" of an email address.


How to Reuse Content to Boost Your SEO and Keep Your Audience Engaged

How to Reuse Content to Boost Your SEO and Keep Your Audience Engaged

Content marketing depends on a constant flow of quality content for both SEO and audience engagement. Here are four ways you can reuse and recycle old content for SEO and engagement.

Sales Renewal's insight:

Does your content plan include "evergreen content"? While it's critical to have a steady flow of fresh, quality content, you can often maximize your impact by including at least some content that doesn't "expire" (in other words, it will still be relevant a year from now). This content can then be re-used and repurposed for SEO and social media.


How to Measure and Improve Retention Marketing Metrics

How to Measure and Improve Retention Marketing Metrics

 

With rising digital ad costs and dwindling ad space, stores like yours are fighting tooth and nail for the same customer attention as your competition.

 

Sales Renewal's insight:

The key to retention marketing -  the efforts your store takes to get customers who have bought from you in the past to buy more from you more often - is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases. This article looks at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty: repeat customer rate, purchase frequency, and average order value.


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