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Explore Sales Renewal’s latest blog posts, white papers, videos, expert advice and commentary on topics like SEO, email, social media, content marketing, analytics, PR, in-person marketing, and more. Learn more about the features of our innovative blog here.
 

Original Posts Blogging & Content Social Media & PR SEO Websites & Technology Local Marketing In-Person Marketing JointSourcing™ Customer Success Stories

Are You on Track to Hit Your Exit Revenue Goals?

Are You on Track to Hit Your Exit Revenue Goals?

Recorded January 11, 2017. Featuring Keith Loris, President and CEO of Sales Renewal and a BTA Partner. In this webinar, Jane Johnson and featured speake

Sales Renewal's insight:

Focusing on sales and marketing ROI can help you set, and reach,  your exit revenue goals. 


UX Meets MBA: What Happens When A Designer Goes To Business School ? Smashing Magazine

UX Meets MBA: What Happens When A Designer Goes To Business School ? Smashing Magazine

As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills.

Sales Renewal's insight:

At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client's needs are recognized and integrated. Though this article focuses on a single designer's experience, it makes a great case for how these different skillsets complement each other.


Content Marketing: Your Guide to Creating Successful Campaigns

Content Marketing: Your Guide to Creating Successful Campaigns

You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.

This document will help your team:

  • Brainstorm campaign ideas that broadly resonate in your market
  • Create customer-centric content that generates leads
  • Use data to better focus on your customer’s needs
  • Boost your traffic and conversions with advanced selling principles

Sales Renewal's insight:

How to create successful campaigns that will boost your traffic and conversions


How to Find Email Addresses: The Tools, Tips, & Tactics You Need

How to Find Email Addresses: The Tools, Tips, & Tactics You Need

Need to know how to find email addresses in a pinch?

13 tools and hacks you need to find your recipient. 


Sales Renewal's insight:

Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up! 


Here's How to Create a Product Page That Converts

Here's How to Create a Product Page That Converts

Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.

Sales Renewal's insight:

Are your product pages optimized for selling? A nice read of how to create product pages that converts with straight forward tips that you can start implementing tomorrow. 


What We Can Learn From the Biggest Social Media Management Nightmares of 2017

What We Can Learn From the Biggest Social Media Management Nightmares of 2017

Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue

Sales Renewal's insight:

19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.


Why It?s Essential to Track Your Content | Simply Measured

Why It?s Essential to Track Your Content | Simply Measured

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social

Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

 

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.


3 Ways to Make Your Content Stand Out

3 Ways to Make Your Content Stand Out

How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.

Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

 

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.


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