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In this month’s content roundup, we’ve focused on the many different ways businesses use customer feedback and reviews in their day-to-day marketing and business development. Reviews can be used to boost your online, local presence via SEO. Through reviews, your fans can help do your marketing for you. Survey feedback can be used as a source of ideas for your content marketing plan. Feedback can be used for product development and changes, and also to retain customers by making them feel valued, respected, listened to.
Here are 5 timely and relevant posts that look at getting the most from customer feedback and reviews.
Discover how marketers leverage customer dialogue to shape their new product development process.
From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.
One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys?
One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a "top questions asked" series, and much more.
In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition.
Yes, online reviews can help your business rise to the top in search results. Here's why.
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions.
Surveys are invaluable tools for making sure you're meeting customer expectations. Learn why simplicity is probably the best route to go.
A The New York Times article looks at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers. It concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and ratings to inform their purchase decisions.
PR and SEO are no longer two different entities—they go hand-in-hand.
Bridging the divide... Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.
A simple exercise to help you find exactly what makes your services (or product) stand apart.
Defining your value proposition - why buy from my business vs the competitor - can be a tall order.
A good value proposition:
The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!
In this month’s content roundup, we’ve focused on different ways you can get the most out of your content marketing and blogging efforts. After all, content marketing is often one of the biggest components - in both time and dollars - of many small business marketing budgets, so it makes sense to maximize that investment...
Link building is hard. What if your content could do the bulk of the work for you? See how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.
Content + linkbuilding = powerful SEO strategy.
And the key? Creating something that people will find and link to when they’re in need of sources to cite.This puts you in a good position to earn a lot of passive links.
This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types.
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