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Could your business continue to function and prosper without you? If the answer is “no,” you need to make some changes to make your company more attractive to potential buyers. Advice from Jane Johnson, certified business exit consultant (CBEC) and founder of Business Transitions Academy.
Recorded January 11, 2017. Featuring Keith Loris, President and CEO of Sales Renewal and a BTA Partner. In this webinar, Jane Johnson and featured speake
Focusing on sales and marketing ROI can help you set, and reach, your exit revenue goals.
As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills.
At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client's needs are recognized and integrated. Though this article focuses on a single designer's experience, it makes a great case for how these different skillsets complement each other.
Creating a USP (Unique Selling Proposition), as Jim Bolin did for his hometown, is risky - but with a well-developed strategy and coordinated public relations and marketing effort, it can pay off. For Casey, IL, the payoff has been, well, pretty big.
You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.
This document will help your team:
How to create successful campaigns that will boost your traffic and conversions
Need to know how to find email addresses in a pinch?
13 tools and hacks you need to find your recipient.
Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up!
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
Are your product pages optimized for selling? A nice read of how to create product pages that converts with straight forward tips that you can start implementing tomorrow.
Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue
19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social
Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.
What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.
How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.
USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.
Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.
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