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Marketing Videos and Webinars

Check out our collection of videos and recorded webinars that cover topics from Marketing Essentials to Exit Planning. We'll update this page on a regular basis, so check back for new resources.

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Webinar: Marketing Essentials

The Marketing Essentials Every Business Needs to Grow Their Sales

No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.

This one hour webinar cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Smaller firms might find these marketing essentials sufficient for their business, while larger firms will be able to use these essentials as a solid foundation upon which to build (or as a checklist to see if they’ve missed something essential).

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Webinar: Are You On Track to Hit Your Exit Revenue Goals?

Keith Loris, President and CEO of Sales Renewal, discusses how to know if you're likely to hit your exit revenue numbers and learn how agile, integrated marketing can help.

Most business owners have a sales price in mind when they contemplate selling their business. Because businesses are typically valued at a multiple of revenue (or revenue derivatives such as EBITDA) this sales price is directly dependent on the company’s annual revenue at the time of the exit. If you are considering selling your business in 2-7 years and would like to increase the odds that you will achieve your exit revenue goals, watch the webinar to learn how better and more cost-effective marketing will propel you to success.

Original webinar presented in partnership with Business Transition Academy.

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Video and Audio Interviews

Listen as Keith Loris, Sales Renewal's president and C.E.O., is interviewed by Marita MacKinnon of Salem Radio Boston during her Around Town business show: Listen to it.

 

Watch as Keith explains how JointSourcing grows sales while sharing risk and reward during his interview by Radio Entrepreneurs:

 

0:00 - 0:14 Introduction

0:15 - 3:45 Overview of JointSourcing's general contractor and shared risk/reward model

3:46 - 4:54 Sales Renewal's genesis

4:55 - 6:37 Further explanation of JointSourcing

6:38 - 8:00 All JointSourcing deals are exclusive

8:00 - 9:08 What each party brings to the "joint venture table"

9:09 - 9:37 What's unique about JointSourcing?

9:38 - 12:05 Explanation of 3-Step Blueprint/Build/Sell process

12:06 - 13:00 The importance of ROI and Analytics

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