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Keith Loris

President and CEO

As the President and CEO of Sales Renewal Corporation, Keith Loris is adept at leveraging marketing and technology to efficiently and effectively drive leads and sales.  Prior to founding Sales Renewal, Mr. Loris, during his 29 year career, has held executive level sales, marketing & technology positions at technology companies such as Sageful, SoftLock, ServiceSoft, Xerox and NYNEX.  Mr. Loris earned a bachelor's degree in biology from Vassar College in 1979, and a master's degree in computer science from New York University in 1986.  In addition, Mr. Loris holds three patents in the use of neural networks and lexical analysis for image & pattern recognition.

Specialties: Cost effectively increasing sales through better strategies, marketing and technology

Audrey Trieschman

VP Client Sales & Marketing

Audrey has headed up Sales Renewal’s client sales and marketing for over seven years. She has a background in content marketing and web editing, and has worked with a variety of businesses, from public companies with large marketing budgets (Ziff Davis, Time Warner/Home Box Office, Continental Cablevision) to start-ups (New England Cable News) with limited budgets. She earned an MBA from NYU Stern School of Business and an undergraduate degree from Williams College.

She spends much of her free time volunteering at local organizations, including Household Goods, Inc, where she is a board member and in charge of the PR/Marketing committee; and as half of a pet therapy team (her dog, Piper, is the other half) for Acton, MA-based Pets & People. She's even written a children's book about the work she does

“One of things I love most about my job is working one-on-one with our clients. I love helping them makes sense of today’s complicated marketing landscape and learning about their business in return. It is especially gratifying when I see the light bulb go on – once they get what we’re doing for their business, we become a synergistic, unstoppable team.”

William Oncay

Chief Technology Officer

Bill has been designing and managing Sales Renewal's technology since the beginning. Prior to co-founding Sales Renewal, Bill spent 15 years at the helm of a software development and consulting company whose clients included Fidelity Investments, Shipley Company (Dow Chemical), First NH Bank, Unisys, Bull Information Systems, Hewlett Packard, Stratus Computer and Lucent Technologies. Before that he earned his BSEE in Electrical and Computer Engineering from Worcester Polytechnic Institute. He has written millions and millions of lines of commercial code and has applications installed on desktops, servers, and web sites around the globe. In addition to being fanatical about clean data, efficiency, and elegant code, Bill's passions include hiking, cycling, kayaking, and woodworking.

"I love the variety in what I do, and I love helping companies succeed. Not every firm has the time or resources to do the technical things they need to do to grow and because I can help provide them, I feel good about going to work every day."

Michael McFarland

Visual Communications Manager

Michael joined the team at Sales Renewal in the spring of 2013, taking on the role of Visual Communications Manager. Michael has been building websites and working with professional design tools since before he could get a driver's license, and earned a Bachelor's of Fine Arts in Visual Communication Design from Kent State University. He is passionate about technology, and does his best to stay on top of cutting edge techniques in web design.

“The range of creativity I get to engage in at Sales Renewal keeps work exciting, whether it's converting an older site to be mobile-friendly using responsive web technology, designing new graphics to better tell a client's story, or creating print collateral to help spread their message in the real world. They say variety is the spice of life, and the work I get to do at Sales Renewal is nicely seasoned.”

Samira Holma

Marketing Coordinator

Samira has a background in marketing strategy, technology and sales across digital and real-world channels for clients ranging from international brands to startups. She earned a Bachelor’s Degree in International Marketing and Strategy from The Norwegian Business School of Management and Nanyang’s Technological University in Singapore and has lived and worked in Europe, Asia and South America.

“What I like most about this role is the variation, the creativity and the fact that it is constantly evolving. My responsibilities range from developing high-level marketing strategies to tactical implementation and project management. I believe in continuous improvement and a data-driven approach to ensure that new strategies are tried out and that results are optimized. I really enjoy working together with our clients to take their marketing to the next level."

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