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Keith Loris

President and CEO

As the President and CEO of Sales Renewal Corporation, Keith Loris is adept at leveraging marketing and technology to efficiently and effectively drive leads and sales.  Prior to founding Sales Renewal, Mr. Loris, during his 30+ year career, has held executive level sales, marketing & technology positions at technology companies such as Sageful, SoftLock, ServiceSoft, Xerox and NYNEX.  Mr. Loris earned a bachelor's degree in biology from Vassar College in 1979, and a master's degree in computer science from New York University in 1986.  In addition, Mr. Loris holds three patents in the use of neural networks and lexical analysis for image & pattern recognition.

Specialties: Cost effectively increasing sales through better strategies, marketing and technology

Diane Stresing

Senior Marketing Manager

Diane began working with Sales Renewal as a Content Manager in 2012 and accepted the role of Senior Marketing Manager in 2017. 

Prior to joining Sales Renewal, Diane earned a BA in Journalism from The Ohio State University, with a specialty in Advertising and Public Relations. She worked for 20+ years in marketing, and has managed sales, operations, and customer service departments for companies of all sizes. While very large organizations offer exciting opportunities, Diane says she prefers working with small businesses because “they are closer to their customers and generally more receptive and responsive to change.”

“I especially enjoy learning about the challenges our clients face, and then working with the client, the Sales Renewal team, and our vendors to find new ways to overcome those challenges. Typically, when we analyze our clients' business and sales models, we identify untapped opportunities and are able to develop new ways in which our clients can better serve their customers and grow their businesses at the same time.”

Tina Rutherford

Senior Marketing Manager

Tina Rutherford joined Sales Renewal in October 2017 after a 20-year career in legal marketing working for a variety of firms, from mid-sized regional firms to her most recent position at a global AmLaw20 firm. Working closely with management and attorneys at all levels, Tina helped develop strategies to achieve the business goals of firms, practice groups and individuals. Her unique perspective translates well to clients across industries, particularly those that strive to bring intangibles to life. She has extensive experience in a full range of business development tactics including branding, content development, thought leadership, events and seminars, and relationship marketing. Tina earned an MBA from Dalhousie University in Canada.

"My background in marketing professional services showed me that one size does not fit all. Each client – be it a firm or an individual – has a unique set of circumstances that drives their specific strategy. I really enjoy helping my clients develop tailored business development solutions to help achieve their goals."

Michael McFarland

Visual Communications Manager

Michael joined the team at Sales Renewal in the spring of 2013, taking on the role of Visual Communications Manager. Michael has been building websites and working with professional design tools since before he could get a driver's license, and earned a Bachelor's of Fine Arts in Visual Communication Design from Kent State University. He is passionate about technology, and does his best to stay on top of cutting edge techniques in web design.

“The range of creativity I get to engage in at Sales Renewal keeps work exciting, whether it's converting an older site to be mobile-friendly using responsive web technology, designing new graphics to better tell a client's story, or creating print collateral to help spread their message in the real world. They say variety is the spice of life, and the work I get to do at Sales Renewal is nicely seasoned.”

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