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Consumers May Be More Trusting of Ads Than Marketers Think

A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses – which surprised even marketers and has top ad agencies focusing on the Authenticity factor.

For anyone concerned with the believability of marketing today, this is a must-read article. Sales Renewal whole-heartedly believes that we all need to focus on ‘proving’ not ‘selling’ brand values.

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