Advertising/Paid Marketing

Understanding Searches Better Than Ever Before

Google is understanding natural language in searches better than ever before, so well, that it represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning [1 in 10 searches], Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

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Consumers May Be More Trusting of Ads Than Marketers Think

A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses – which surprised even marketers and has top ad agencies focusing on the Authenticity factor. For anyone concerned with the believability of marketing today, this is a must-read article. Sales Renewal […]

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60 Facebook Advertising Mistakes that Make You Look like a Rookie

Protect your advertising ROI – here are 60 Facebook ad mistakes to avoid. Sales Renewal’s insight: Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways: You need to have a compelling offer in order to stand out from the crowd; Take advantage of the […]

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Seven Ways to Use Print Marketing to Win More Business

Don’t overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can’t. Sales Renewal’s insight: Print, tradeshows, live events – all traditional marketing activities that are still highly relevant today.   Read Original Article

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John Wanamaker Would Die for This: We Now Know Which Half is Which!

There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]

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February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More

Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]

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How to Grow, and NOT, Grow Sales: SalesMemes 21 – You Spend, He Takes Credit

Sales Renewal’s insight: You spend the money, he takes the credit! Great system … for him Considering an increase in your ad spend? See 11 tips for doing search ads right first Visit http://www.SalesMemes.comevery Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more#HucksterHank and his colleagues#SmugMarketerSam, #BadExecutionBob, #GoodMarketerGrace, […]

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How to Grow, and NOT, Grow Sales: SalesMemes 49 Free Media?

Sales Renewal’s insight: Because people only listen to the radio for the ads right? In an era of tight budgets, it’s wasteful and inefficient to not leverage paid with free media (PR). Watch our most recent radio interview example that explains how Sales Renewal grows client sales while sharing the risk and reward. Visit […]

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Client’s Collaboration with Sales Renewal Leads to New Strategies, Brand, Site, Marketing Programs and … a Blue Ribbon

It is generally rare for two different companies, let alone a client and its vendor, to work together so thoroughly, on so many levels, that the resulting whole is greater than the sum of its parts. However, thanks to Sales Renewal’s revolutionary JointSourcing Solution (a unique hybrid combining elements of joint venturing with elements of […]

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