Business

Despite Economic Uncertainty, Small Businesses Are Gaining Optimism

CEO confidence in their businesses is growing despite economic uncertainty, according to the July Vistage/Wall Street Journal survey.

Source: www.vistage.com

We’re going to start posting this WSJ monthly of Small Businesses each month.

The WSJ spun the July report as significant improvement but there’s a glass half empty/full aspect to it.

Yes 75.% is a great improvement in confidence over 44.7% but it’s still DOWN 80% from where it was in Feb.

Read more

Q2 2020 North American M&A Report | PitchBook

M&A activity in Q2 2020 continued to decline as COVID-19 remained an unrelenting problem in North America, and especially the US. Nevertheless, certain sectors are seeing pockets of stable dealmaking.

Source: pitchbook.com

M&A activity in the second quarter of 2020 continued to decline,  with $336.8 billion over 2,025 transactions. This is a substantial decline from the record activity seen in recent years which the report calls “the canary in an M&A coalmine.” Quarter over quarter declines were 41.1% and 24.2% for deal value and count, respectively, compared to an already slow Q1 2020.

Read more

Webinar: Considerations for Adapting Your Business and Marketing Strategies for the New Normal

Covid requires marketing to adapt

The New Normal for Business and Marketing Strategies As businesses around the country try to assess what’s next after the big Shut Down, many are realizing that it won’t be “business as usual”, not just because of the reopening guidelines imposed by the government, but because customers and clients may not feel comfortable reentering the […]

Read more

New Normal After Coronavirus: 3 Changes Businesses Will Need to Adapt

Commentary: Government intervention, a contact-free economy, and automation will all define the new normal.

Source: fortune.com

Now that many of the worst-affected states are beginning to reopen their economies, we are all realizing that the post-pandemic world will be very different than it was just a few short months ago. We can expect increased government intervention as a result of the huge stimulus and bailout payments, and greater emphasis on promoting “an economy that serves all Americans”. According to the authors, the seismic shift to a contact-free economy will be seen in three areas in particular: digital commerce, telemedicine, and automation. All businesses need to rethink their business models and the name of the game is resilience. Companies will have to build, or strengthen, backup and safety plans, step up succession plans, and expand work-at-home capabilities. The good news is that the authors also anticipate some positive outcomes as a result of these changes. Sales Renewal is talking to a number of our clients on how they can adapt their businesses for success in what is being called the new normal.

Read more

Marketers Are Taking Greater Ownership Over CX Initiatives: Survey

Until as recently as two years ago, customer experience, or CX, tended to fall under the purview of such diverse departments as IT, customer service, and operations but a new survey shows that that responsibility has made a clear shift into marketing departments.

Research company Gartner looked at four specific areas of CX — voice of customer, defining customer personas, customer journey mapping and user experience — and discovered that marketers are now more likely to take ownership in all four areas. In addition, 74% told researchers they expect CX investments to rise either slightly or significantly this year. That increase is evidence that CX initiatives are paying off and delivering measurable value and that companies are better able to connect the dots between positive customer experiences and increased revenue. Have you considered how you can improve your customers’ experience?

Read more

What Is Influencer Marketing and How Can It Help My Business?

influencer marketing

Influencer marketing is a very powerful strategy when done right! This article explains the do’s and don’ts of effective influencer marketing and describes its impressive potential; 92% on consumers have made a purchase after reading about a product on a blog they follow. Read on to see how you can incorporate influencer marketing into your marketing mix.

Read more

Six Tips for Getting the Most Out of Your Marketing Agency

Marketing Agency Relationships: How to Find & Keep the Right One - Sales Renewal Blog

As the author says right at the outset of the article (registration required): relationships are hard! But, after years of working closely with our clients towards their marketing and business success, we at Sales Renewal firmly believe they’re worth working at! And we’re pleased to say that these six tips are pretty much baked into each of our client relationships. Hiring an agency to develop, implement and then manage your custom marketing program does require a level of commitment and trust, but in the end, the effort put in by both client and agency can lead to measurable results.

Read more

Marketing New Year Resolutions

marketing new year resolutions

We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for […]

Read more

The Most Common Small Business Marketing Problem: Missing the Forest for the Trees

Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of […]

Read more

Top

We use cookies to give you the best online experience. By continuing to the site you accept the use of cookies in accordance with our cookie policy.

Sales Renewal