Three little letters … CTA. Those three powerful little letters not only will increase the user’s interaction with your website, but will also clue the user into knowing what to do next. There are simple CTA’s, “Shop Now”, “Buy”, but crafting a more compelling and powerful CTA leads to higher conversions. Learn how.
Creating and sharing useful, quality content is time-consuming. Many of our clients have found that EasyAuthoring provides a perfect balance, helping make the most of their time while providing quality content for their customers and prospects (and Google).
Let’s call this the “fake-it-til-you-make-it” photo tip sheet. To be clear: We are proponents of professional photography for your website, and all of your marketing material. High-quality images attract attention, communicate clearly, and sell. Simply put, professional photography makes you look better. The better you look, the more people will look. The more people look, […]
Even among professional photographers, industrial portraiture is a niche specialty. But every business needs a few high-quality, up-to-date images of what goes on inside the company. Below are some general tips and tricks for photographing people who work in your business. Follow these and get the images you need for your marketing communications! Tips for […]
In this month’s content roundup, we’ve focused on the many different ways businesses use customer feedback and reviews in their day-to-day marketing and business development. Reviews can be used to boost your online, local presence via SEO. Through reviews, your fans can help do your marketing for you. Survey feedback can be used as a […]
In 2013, we covered a The New York Times article looking at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers. The article concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and […]
In this month’s content roundup, we’ve focused on different ways you can get the most out of your content marketing and blogging efforts. After all, content marketing is often one of the biggest components – in both time and dollars – of many small business marketing budgets, so it makes sense to maximize that investment. […]
Actionable Marketing AdviceFrom Our Growth Spurts Blog We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. […]
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Sales Renewal’s insight: Online marketing is about serving messages and media to your audience at the right times in the right places with […]