Yext now offers integration with the new Google My Business API.This allows for rapidly updating key location data such as unforeseen closings or changes to opening hours across Google Search, Google Maps, and ads; controlling the data Google receives about your locations and ensure it is always consistent, authoritative, and up-to-date; and saving time and […]
Tips & tricks on how to properly follow up after an exhibition. Collect customers data and send instant emails to prospects. Sales Renewal’s insight: It’s not enough to attend a trade show. Following up on your prospects and turning them in to leads takes time, but if done correctly is well worth the effort. […]
Evergreen content has potential for SEO purposes. Here is a look at how to plan and create content, and where to find ideas. Sales Renewal’s insight: Not every blog post has to cover late breaking news or special discoveries. Your blog needs a solid stable of quality, evergreen posts – those that have a longer […]
They are call centers – often out of state, sometimes in a different country – that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details […]
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times. Sales Renewal’s insight: We’ve been working on our own EvE metrics (stay tuned for the results!), […]
The key to success in retail is a stellar customer experience, both in store and online, executives from Nike, Fossil Group, and Disney told attendees during the afternoon keynote at the National Retail Federation’s Big Show, in New York City. Sales Renewal’s insight: It’s no longer enough to have a multi-channel approach to marketing. As […]
A survey of Canadian media consumption by Microsoft concluded that the average attention span had fallen to eight seconds, down from 12 in the year 2000. We now have a shorter attention span than goldfish, the study found. Sales Renewal’s insight: The implications of such a short attention span are profound for marketing. Now more […]
In the past, “SEO” and “ranking” have been used as synonyms. But are they really the same thing? Sales Renewal’s insight: It’s time to make the subtle – but important – shift in perspective from “ranking” to “visibility” when thinking about SEO goals. Marketers and business owners should not rely on SEO as a stand-alone […]
You can learn a lot from the Forbes editorial calendar. Planning for the upcoming year, instead of just weeks or months, is a powerful tool. Sales Renewal’s insight: If you’ve added “be better at planning our editorial content” to your 2016 goals, this article is a good place to turn for motivation. Read Original […]