Don’t overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can’t. Sales Renewal’s insight: Print, tradeshows, live events – all traditional marketing activities that are still highly relevant today. Read Original Article
The best way to develop a marketing budget is to treat that budget as if it’s an investment — something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new […]
Sales Renewal’s insight: A complete redesign, putting Collections and Communities front and center. Have you used the new Google+? We like the streamlined look and content that seems more accessible. Let us know your thoughts! Read Original Article
Every company has silos. They separate people from each other and from information – and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country, Sales Renewal’s insight: Integrated marketing is critical for a good customer experience. It means breaking down silos not only between individual marketing tactics, but […]
“Marketers have access to data [today] that allows them to track individuals’ various interactions with a brand before their purchase, and better understand what role each interaction … played in the eventual sale. This approach, called “attribution modeling, ” allows companies to attribute appropriate credit to each online and offline contact and touch point in […]
Discover the facts about the shortening human attention span and what we, as marketers, can do to combat it. Sales Renewal’s insight: You got us at goldfish. But it’s good to know that there are ways to capture the attention of prospects and customers just long enough to take notice of you. Read Original […]
In this article you will learn how to create high-converting landing pages that will encourage your prospects to take action every time. Sales Renewal’s insight: How do you know how much content is enough for an effective landing page? Here is some good advice on what to consider in terms of content and […]
Stars move over, hearts take their place on Twitter. Sales Renewal’s insight: Apparently, stars were confusing Twitter users. (“At times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.”) Read Original Article
Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully! Sales Renewal’s insight: Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips. Read Original […]