With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords. Sales Renewal’s insight: It’s very clear. Digital marketing has shifted from focusing on keyword rankings and what the search engines want to see to the “modern” model of focusing on the broader customer-focused, integrated programs. […]
Sales Renewal’s insight: Get more from your blogging efforts by sharing and re-sharing (that’s the key). When you’re scheduling your blog posts, be sure to take the time to “re-schedule” them. This social sharing schedule timetable is a good guide for getting started. Read Original Article
There’s no shortage of “best of” blog posts this time of year, and with the success seen with our flagship content marketing product – Sponsored Updates – there’s no way we could leave this one out of the mix. After all, Sales Renewal’s insight: Some useful takeaways when considering a sponsored post on LinkedIn: Don’t […]
When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful. Sales Renewal’s insight: Some great quotes about making Local work in 2015: “You’ve got to work on everything” “You have to be a jack-of-all-trades” Sounds overwhelming, but […]
Learn which marketing tactics you should totally forget about in 2015. Sales Renewal’s insight: Everything in moderation. Sure, it’s fun to jump on every bandwagon that comes along, but by keeping the big picture perspective, you can be sure your marketing efforts are targeted and – more importantly – something you’re able to do without […]
2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long experience, I think there are going to be Sales Renewal’s insight: All interesting trends – we’re particularly focused on #2, 3, 4, and 8. Read Original Article
Redesigning a website is one of the most neglected areas of online marketing. Often, the right parties are not involved, or they are involved too late, leading to errors, omissions or drastic decreases in site traffic. Sales Renewal’s insight: Sales Renewal works with many clients on website updates. This article is a good look at […]