There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]
As today’s savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend? Sales Renewal’s insight: We agree, this […]
Your emails are being read, but how do you convince people to navigate to your site? Here are 11 tips to improve your email newsletter click-through rates. Sales Renewal’s insight: Some good, concrete tips that you can use to improve your email click through rates. Read Original Article
For the last 10 years, I’ve run a successful consulting practice, and people are often shocked to hear that until two years ago I didn’t have a website … As a small business, it’s easy to get distracted with shiny objects in the marketing realm that waste valuable time and energy. Sales Renewal’s insight: While […]
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]
Old content isn’t dead content. Breathe new life into your old content by following these steps. Sales Renewal’s insight: Does “republishing” an older blog post somehow feel like cheating? When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn’t a blogger […]
Time has always perplexed the human race. We’ve tried to define it, track it, and measure it since the emergence of civilization. However, these dozen facts show us how distorted our perception of time can be and how much we still need to learn about the fourth dimension. Sales Renewal’s insight: Our favs: #6 – […]
15 statistics that show why direct marketing should be considered as an element of your marketing mix (complied by Compu-Mail): Direct mail continues to be used heavily, with a 43% share of total local retail advertising. Young adults, 24 years and younger, are among the most direct mail responsive. 92% of young shoppers say they […]
15 statistics that show why direct marketing should be considered as an element of your marketing mix (complied by Compu-Mail): Direct mail continues to be used heavily, with a 43% share of total local retail advertising. Young adults, 24 years and younger, are among the most direct mail responsive. 92% of young shoppers say they […]