Email Marketing

John Wanamaker Would Die for This: We Now Know Which Half is Which!

There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]

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Cost of Marketing: What Is the Average Budget?

As today’s savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend? Sales Renewal’s insight: We agree, this […]

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How I Built My Business Without A Website

For the last 10 years, I’ve run a successful consulting practice, and people are often shocked to hear that until two years ago I didn’t have a website … As a small business, it’s easy to get distracted with shiny objects in the marketing realm that waste valuable time and energy. Sales Renewal’s insight: While […]

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Beyond Digital Analytics Metrics – Analytics & Optimization

In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]

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How to Make Your Outdated Content Outstanding Again

Old content isn’t dead content. Breathe new life into your old content by following these steps. Sales Renewal’s insight: Does “republishing” an older blog post somehow feel like cheating? When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn’t a blogger […]

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Mind Blowing… These 12 Unbelievable Facts Will DESTROY Your Understanding Of Time –

Time has always perplexed the human race. We’ve tried to define it, track it, and measure it since the emergence of civilization. However, these dozen facts show us how distorted our perception of time can be and how much we still need to learn about the fourth dimension. Sales Renewal’s insight: Our favs: #6 – […]

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