Large public events and trade shows will probably be on hold for a long while. “Curated” events may be a very viable replacement: regional, Minimal contact events with invitation-only participants in brand name venues and controlled environments.
Exhibitions are all about collecting leads and converting prospects. Recognizing leads on trade shows & fairs is essential – find good leads on exhibitions! Sales Renewal’s insight: Visitor vs lead – important to be able to differentiate. Read Original Article
Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully! Sales Renewal’s insight: Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips. Read Original […]
Sales Renewal’s insight: Like a good pair of black leather shoes, trade shows are not going out of style. We know that in our increasingly digital world, the power of face-to-face marketing can be overlooked, but given trade shows’ benefits for many businesses we think that’s a mistake. Our recent guest post, Recognizing the Role […]