Events

Coronavirus Shut Down the ‘Experience Economy.’ Can It Come Back?

Large-scale gatherings are on hold for the foreseeable future. That is taking a toll on the live events industry and society at large.

Source: www.nytimes.com

Large public events and trade shows will probably be on hold for a long while. “Curated” events may be a very viable replacement: regional, Minimal contact events with invitation-only participants in brand name venues and controlled environments.

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How to Pick the Best Booth Location at Exhibitions

Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully! Sales Renewal’s insight: Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips.   Read Original […]

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How to Grow, and NOT, Grow Sales: SalesMemes 56 Face-to-Face Power

Sales Renewal’s insight: Like a good pair of black leather shoes, trade shows are not going out of style. We know that in our increasingly digital world, the power of face-to-face marketing can be overlooked, but given trade shows’ benefits for many businesses we think that’s a mistake. Our recent guest post, Recognizing the Role […]

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