During this time of crisis, it’s so important for local businesses and companies to make sure they are keeping all of their channels, including their Google My Business listing up to date with special hours, contact information and posts to keep their community informed to any changes or updates.
This was advice that Google had laid out not long ago, but now the listing service has been experiencing delays and functionality issues as local businesses and companies have been flooding the site and Google’s own staff is reduced. That’s not to say they haven’t been trying to avoid these problems – on Friday, Google temporarily disabled new local reviews as well as the ability of businesses to post responses to limit functionality during the crisis.
As such, it is critical to make sure your listing is updated and to be aware of any posting delays to your community. Remember to also update other channels such as your website, social media and local listings to ensure the information is accessible.
Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa, “Find X near me” (where X is what your business does) and […]
Because businesses have actively solicited customer reviews (and other feedback) for years, many online review sites look like over-caffeinated click-a-thons. It’s hard to sort out the helpful from the hype. But it’s clear that consumers want to consider other customers’ opinions and experiences before they buy – in other words, businesses need reviews. Savvy online […]
In this month’s content roundup, we’ve focused on the many different ways businesses use customer feedback and reviews in their day-to-day marketing and business development. Reviews can be used to boost your online, local presence via SEO. Through reviews, your fans can help do your marketing for you. Survey feedback can be used as a […]
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 4 favorite posts this […]
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients. We believe they are relevant to most business owners involved with any aspect of marketing their business, and we offer a regular summary […]
If you’ve done a Google search on a laptop or desktop in the last few weeks, you’re sure to have noticed a big change. There’s a lot of white space on the right – gone are the sidebar ads and the maps and local listings. Instead, ads, maps and search results are combined in one […]
They are call centers – often out of state, sometimes in a different country – that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details […]
Any local business owner knows how important building connections in their community with prospects, customers and other local businesses. And it’s just as important online as it is in person. In our 5 Easy Ways to Make Local Marketing Matter, we show you how to your in-person activities have digital parallels. In this post, we […]
Local marketing – marketing that’s focused on reaching customers in a specific geographic area – is not for every business. But if you have a physical presence in a specific location and provide services to your community (think bank, florist, shoe store, restaurant, deli, dry cleaners, etc….), you will most likely be able to benefit […]