The Problem: Prospects Sit In Your Pipeline Too Long Many service providers often have a single, all-inclusive service that’s presented as a binary choice: hire us for the whole service or don’t hire us. Because these services are typically important and consequential (e.g., wealth managers help save for retirement, lawyers defend against lawsuits, architects design […]
The New Normal for Business and Marketing Strategies As businesses around the country try to assess what’s next after the big Shut Down, many are realizing that it won’t be “business as usual”, not just because of the reopening guidelines imposed by the government, but because customers and clients may not feel comfortable reentering the […]
Marketing Automation is noted as a top marketing trend for 2019. But how to do it well? There are a few proven tips and tricks to increasing engagement and therefore customers via email marketing. It all comes down to list segmentation, telling the right story at the right time to each individual, and powerful design. While these may seem challenging, when you break each down and have a good plan, it really is achievable.
If you’re like 75% of all business owners, you may have a vague plan to transfer ownership at some point in the future, but feel little urgency to do anything about it now: Business is good, revenue is increasing – what’s the hurry? The author likens this mindset to the false sense of security General Custer felt on that fateful day in 1876! Owners often underestimate what needs to be done in the years leading up to an exit and the author cautions that it’s better to start planning two years too soon, than five minutes too late.
Many of us understand that analytics are key to gaining a competitive advantage but fewer of us really understand which data is important and how to put that data to use. Whether it’s Big Data or little data, technology can help all businesses gain valuable intelligence about their customers. This article outlines 3 steps to gaining actionable insights from your data. Important aspects of making the most of your data includes providing context, looking at trends instead of individual data points, and gaining insights that are aligned with your overall strategy.
A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses – which surprised even marketers and has top ad agencies focusing on the Authenticity factor. For anyone concerned with the believability of marketing today, this is a must-read article. Sales Renewal […]
Creating a USP (Unique Selling Proposition) is a risky move – but with a well-developed strategy and a coordinated public relations and marketing effort, it can pay off. Creating a USP Jim Bolin was born and raised in Casey, IL. As he grew up, Bolin watched a familiar small-town story unfold: Casey lost population, visitors, […]
Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand.. Sales Renewal’s insight: Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a […]
Find out how engineers answered the question: at what stage of your investigations into a new product or service do you prefer to engage with a vendor representative as opposed to conducting independent research? Sales Renewal’s insight: 1, 000 engineers were asked: “At what stage of your investigations into a new product or service do […]
What can a CMO do to get better strategic support and key resources from a CEO? Sales Renewal’s insight: No one said it would be easy to get buy in for your marketing programs. In fact, according to a Forbes Insights survey, 69% of CEOs said they thought their companies waste money on marketing initiatives. […]