Management & Benchmarking

Best of Growth Spurts – Our Favorite Posts from November

Since we update our Growth Spurts blog several times a week, our readers know they can find a lot of actionable marketing & technology advice in it. And in case you’ve missed them, we offer a monthly, summary roundup of the most popular/interesting posts of the month where we extract the most useful information into […]

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A Better Way to Set Your Marketing Budget

The best way to develop a marketing budget is to treat that budget as if it’s an investment — something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new […]

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A Better Way to Calculate the ROI of Your Marketing Investment

“Marketers have access to data [today] that allows them to track individuals’ various interactions with a brand before their purchase, and better understand what role each interaction … played in the eventual sale. This approach, called “attribution modeling, ” allows companies to attribute appropriate credit to each online and offline contact and touch point in […]

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15 Mind-Blowing Stats About Generation Z

While many marketers still struggle to figure out the Millennials, a new generation-Generation Z-is growing up behind the scenes. Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. Sales Renewal’s insight: You might not realize it but more than 25% […]

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The Increasing Importance of Content Marketing in 2015

A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand. Some factoids we found particularly interesting: Coca-Cola now spends more money creating content than on television advertising Marketers invest over 25% of their marketing budget on content 77% of marketers plan on increasing content production in 2015 61% […]

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John Wanamaker Would Die for This: We Now Know Which Half is Which!

There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]

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Cost of Marketing: What Is the Average Budget?

As today’s savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend? Sales Renewal’s insight: We agree, this […]

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Beyond Digital Analytics Metrics – Analytics & Optimization

In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]

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Free Marketing Management Course from MIT

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the […]

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