In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 millio… Sales Renewal’s insight: One of the clearest explanations of “cookies” that we’ve read, from where they got their roots, to how […]
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. Sales Renewal’s insight: Whether you have separate teams for search, social and content, individual employees who handle the different areas, or you’re doing all the tasks yourself, the sooner you can […]
How much should I spend on marketing? I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floa… Sales Renewal’s insight: While every business needs a customized marketing budget, there are some benchmarks to pay attention to – anywhere from […]
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]
According Corporate Vision, here are the percentages of Salespeople who felt they were prepared for: Creating opportunities from status quo – 38%, Demonstrating financial justification – 26%, Mastering purchasing negotiations – 25%, Having effective executive conversations – 24%, Having effective executive conversations – 16%, Achieving successful competitive differentiation – 14%, Showcasing compelling product presentations – […]