Marketing Essentials

5 Tips for Effective Marketing Communication

When building your business, having a great product or service is just the beginning. Communicating your company’s offerings, solutions, and advantages is crucial for turning a good product into a wildly successful one. But in the age of digital communication, traditional advertising is no longer the only way to tell people about what you offer. […]

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Don’t Overlook These Email Marketing Fundamentals

In a world where every marketing plan is competing for attention with thousands of other messages, email marketing is one of the best ways to get YOUR message directly into your audiences’ hands. While other digital marketing strategies rely on the audience to visit or view your content, emails land in their inboxes, and recent data shows people check their email an average of 15 times per day! Whether you’re already using email marketing, or are just starting to add this tactic to your overall strategy, make sure you’re building a solid foundation to maximize your reach and your impact.

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How Google Analytics Ruined Marketing

Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand.. Sales Renewal’s insight: Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a […]

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Jumpstart Your Small Business Marketing with the Marketing Essentials Solution

Marketing today can be challenging for small businesses. With all the techniques and technologies available, figuring out where to start and which tactics to use can be confusing. The streamlined approach of Sales Renewal’s Marketing Essentials Solution™ removes this confusion and provides a tailored mix of the essential marketing and sales-enabling technologies that all businesses […]

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Free Webinar: The Marketing Essentials All Businesses Need to Grow Sales

Sales Renewal is pleased to present a free, live webinar on Tuesday, June 30, at 1pm ET during which attendees learn about the Marketing Essentials – the powerful mix of the marketing strategies, programs and tactics and sales-enabling technology that every business needs to grow its leads and sales. You can register for the webinar […]

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A buyer’s guide to marketing technology

The wide assortment of marketing technologies available can create confusion in a fast-moving world, and buying the wrong one is a costly mistake, so keeping outcomes and objectives in mind is the first step towards making sense of the options. Sales Renewal’s insight: Tools for data management (DMPs), social media for “listening”, automation, personalization, the […]

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