Government agencies usually get a bad rap when it comes to communication. Government websites are more often described as “boring” or “hard to read” than they are credited as “useful” or “easy to navigate. But an update for the Consumer Product Safety Council, or CSPC, got it right. The design keeps things simple while it […]
In 2013, it’s Business 101 stuff. Facebook converts prospects into customers and casual shoppers into brand advocates. But there’s a dark side. If you think you might be spending too much time on Facebook, you probably are. Is social media managing you? Be honest. You may have a problem with Facebook if … Every text […]
Face it: Shareable content is more than what you see If you’ve ever used Adobe’s Photoshop, you know why you have to pay top dollar for a good graphic designer. The tools they use to create even “simple” images are anything but. So we were amused by – and hundreds of thousands of viewers shared […]
We’ve recently conducted 3rd Quarter Planning Sessions with our clients. Pssst – when was the last time you made a quarterly marketing plan and followed it? In those meetings, they heard specific details about things we did during Q2 to improve SEO rankings, reach more qualified prospects at the beginning of the sales cycle, and […]
Many of our clients came to us because they thought they needed a new website, but they didn’t. Often, we’re able to incorporate enhancements into an existing site, improving the handling of online sales, or add features that provide the customer with a better experience. In some cases, the website is beautiful – but no […]
The majority of small business owners know Search Engine Optimization (aka SEO) brings in business by making their company easy to find on the major search engines. They also know that the many of their local customers look at their business’ online descriptions (aka listings) and online reviews before they decide to walk in their […]
So… everybody told you your business needed a Facebook page, but when you created one nobody befriended it? Sorry, it’s not exactly the social media Field of Dreams. When you build it, they don’t always come. (The cold hard truth is that some of those people who said you just have to have a Facebook […]
Our staffers hail from several time zones in the United States, and our clients are even more spread out, but with fully half of the Sales Renewal team located in Boston, the Marathon bombings hit us hard and left us wanting to help in some way. When the opportunity to get involved in the One […]
Google grabbed headlines last week and sent a wave of worries through the oceans of SEO strategists with its Penguin update. Marissa Mayer made Monday morning mighty interesting (and we thank her for the alliterative opportunity) when she announced Yahoo would purchase Tumblr. What should you do about it? Probably nothing. Since deals between online […]