Sales Renewal’s insight: Like a good pair of black leather shoes, trade shows are not going out of style. We know that in our increasingly digital world, the power of face-to-face marketing can be overlooked, but given trade shows’ benefits for many businesses we think that’s a mistake. Our recent guest post, Recognizing the Role […]
Sales Renewal’s insight: #HucksterHank would also like to share some “analytics” about a piece of land in Florida he has for sale. If you want to accurately determine the ROI of your marketing endeavors, your analytics must include all your sales and lead channels, as we explored in Marketing ROI without Call Tracking is Like […]
Sales Renewal’s insight: Do you think he cooked his own goose too? For a Thanksgiving post NOT involving #BadExecutionBob’s bosses, check out this week’s 6 T-U-R-K-E-Y Tips We’re Thankful for in Our Online Marketing, Analytics-Driven World post. Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See […]
Sales Renewal’s insight: Do you think he uses invisible ink on their direct mail pieces too? Before your customers get to your Calls-to-Action (which we hope aren’t transparent!), make sure you’ve properly optimized your message to have maximum impact, as we discussed in Hone Your Marketing Message – Follow These Four Levels Of Communication Visit […]
One of the central keys to success is the ability to communicate accurately and effectively. It’s a skill you never stop learning, never stop using. While communication can take many forms and serve many purposes, there’s a smart way to think about your efforts to communicate that will help you in almost every situation: it’s […]
Sales Renewal’s insight: Who needs to sell anything when you’ve got a store full of customers right? Don’t forget to keep your eyes on the prize: website traffic and search engine rankings are worthless unless they end up generating leads and sales … A point we also recently made in SEO Doesn’t Stop with a […]
Sales Renewal’s insight: What a novel idea, asking your target market what they want before doing it! To see how Sales Renewal has put this into action for a client’s Resource section, read Survey Says … Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more […]
Sales Renewal’s insight: Makes you think about all those company team building exercises doesn’t it? To prevent these kinds of naming mistakes, read Choosing the Right Domain Name. Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #SmugMarketerSam and his colleagues #BadExecutionBob, #GoodExecutionErica, #HucksterHank, , […]
Sales Renewal’s insight: Do you think he drives a horse & buggy instead of a car too? If your site isn’t easily accessible and navigable on mobile devices, you’re forgoing way too many opportunities to grow your community and sales. Here are 4 Simple Ways to Test if Your Website is Mobile-Friendly (aka, has a […]