In 2013, we covered a The New York Times article looking at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers. The article concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and […]
Actionable Marketing AdviceFrom Our Growth Spurts Blog We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. […]
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information.Just case you’ve missed these updates, we offer a regular summary roundup of the most popular/interesting posts. where we extract the most useful information, and in many cases, provide a link to learn more. Here, then, are our 5 favorite […]
Are you taking advantage of all LinkedIn’s content marketing features? Discover how to maximize your LinkedIn content exposure. Sales Renewal’s insight: If you’ve spent any time on LinkedIn, you’ve probably realized that it’s not always as clear cut as to the best way to use it for your business. That’s because at its core, it’s […]
How can homebuilders speak to their audience over digital channels all at once and do so effectively? Social media done right. Sales Renewal’s insight: A picture is worth a thousand words – and may bring you some customers, too! – especially if you are a “visual” business that takes advantage of image-based sites like Houzz, […]
Since we update our Growth Spurts blog several times a week, our readers know they can find a lot of actionable marketing & technology advice in it. And in case you’ve missed them, we offer a regular summary roundup of the most popular/interesting posts of the month where we extract the most useful information into […]
A large business with widespread consumer appeal can naturally expect organic social media growth in terms of followers and interaction: people already know your name, are interested in your brand and are looking for answers. In this case, you may spend more time interacting with customers and keeping up with questions than you do just […]
Whether it’s oversaturating your content or missing the point of social networks, newer marketers make many mistakes. Sales Renewal’s insight: Many new marketers make mistakes with social media. Some try to take on too much too soon, while others do not promote adequate content. This infographic from Digital Marketing Philippines shares the top 8 social […]
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. Sales Renewal’s insight: Whether you have separate teams for search, social and content, individual employees who handle the different areas, or you’re doing all the tasks yourself, the sooner you can […]
I have to admit – I’m sort of addicted to jumping in and trying all things “new” and “improved” when it comes to online marketing. In my role as Content Manager for Sales Renewal, I spend an immense amount of time researching, blogging, writing status updates and posting to a variety of social sites – […]