Google grabbed headlines last week and sent a wave of worries through the oceans of SEO strategists with its Penguin update. Marissa Mayer made Monday morning mighty interesting (and we thank her for the alliterative opportunity) when she announced Yahoo would purchase Tumblr. What should you do about it? Probably nothing. Since deals between online […]
Infographics are cool. So cool they were hard to resist – at first. After you’d clicked on 80 or 100, though, be honest: you realized some of them were a waste of time, right? Like so many internet trends, infographics look like an overnight sensation, but they’re not new.* In fact, they’ve been around long […]
This is a very easy, very valuable tip that we share with our clients who opt for social media coaching (rather than a more comprehensive content management program). It’s a quick lesson in how to schedule posts on your Facebook Page, assuming you are a page manager/administrator. Ready? Using Facebook’s Activity Log and Scheduling Feature […]
Among the responses to our post about REI’s “personalized commercials” was a very thoughtful reply from Marc Cica, Director of Advancement for the Shenango Valley Catholic School System in Hermitage, PA. Cica pointed out that video can be an ideal communication tool for non-profit organizations. When it’s done well, video can be personal, motivational, even […]
It’s easy to define what content marketing* is: Using original content to acquire and retain customers. The steps a business owner needs to take to put a content marketing plan in place are also easy to describe: Know your audience, create your content, promote your content and build natural links. But how does a business […]
Endless information exists about how to best use the big social networks for your business – Facebook, Twitter, LinkedIn, Google+, Pinterest, to name a few. While the right combination of these networks is essential to one’s online outreach, there are also smaller, niche networks that many businesses can benefit from, too, such as Digg and […]
It’s been called the million-dollar question: How much is a like worth? While we admit we’d “like” to know, in fact, we suspect we already know – a like’s worth varies depending on the influence of the liker. And while the liker might not appear to “like” you much in terms of sales, at least […]
Was “do a better job managing social media” on your list of New Year’s Resolutions? How’s it going? If adding Pinterest to your social media mix is on your to-do list, you might enjoy reading about how journalists are using the very-visual tool. In case you still need to create a business presence on Pinterest, […]
“All that they do is dedicated to creating a WOW experience for our customers.” This may not be the typical opening line for a cashier’s job description in a seemingly commodity business like a grocery store chain. But for Trader Joe’s, a positive customer experience is at the heart of everything they do. From its […]