Strategic Planning
May 30, 2019 || by Graceanne Andreessen || Strategic Planning, Strategy, Curated Content ||
Relying too heavily on data when trying to create authentic customer experiences seems to have back-fired for some companies whose recent actions have caused significant damage to the customer trust they had built up and all but taken for granted (think: Facebook.) Marketers should remember that customers are human beings, not just numbers on a spreadsheet or sequences in an algorithm. So how do marketers meet increasingly sophisticated customer experience expectations that tend to be based on data, when those same customers are using more ad blockers and other privacy protection tools? This article suggests that the innovative use of AI technologies and curation platforms may be part of the solution to data overload.
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April 10, 2019 || by Easy Author || Growth Solutions, Strategic Planning, Tips & Tricks, Curated Content, Customer Communication, Consumer Behavior ||
A seismic shift is under way that many businesses cannot ignore: thanks to new technologies, instead of waiting for customers to come to you, you can address your customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.
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February 21, 2019 || by Easy Author || Strategic Planning, Tips & Tricks, Marketing Management, Strategy, Curated Content, Branding ||
“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.
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January 18, 2019 || by Sales Renewal Team || Strategic Planning, Marketing Management, Curated Content ||
The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we’re going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.
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December 19, 2018 || by Graceanne Andreessen || Business, Growth Solutions, Strategic Planning, Original Posts ||
We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for […]
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November 26, 2018 || by Sales Renewal Team || Business, Sales Renewal, Growth Solutions, Strategic Planning, Original Posts ||
Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of […]
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March 5, 2018 || by admin || Strategic Planning, Strategy, Curated Content, Deep ||
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Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on..
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November 14, 2017 || by admin || Sales Renewal, Growth Solutions, Strategic Planning, #SalesMemes, Marketing Management, Customer Communication ||
Who doesn’t get excited about survey responses, right? Right?! In case it’s not coming through on screen, that was written in a sarcastic tone. Creating and managing customer surveys online (or paper, or phone surveys) is rarely earthshaking. Survey response rates are often low, and responses tend to roll in rather slowly. But the insight […]
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November 9, 2017 || by Sales Renewal Team || Strategic Planning, Curated Content, Digest, Marketing Insights ||
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How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Sales Renewal’s insight: Overlap strategy is smart marketing, but what if your B2B/B2C business doesn’t have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and […]
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October 20, 2017 || by jblack || Strategic Planning, Strategy, Management & Benchmarking, Exit Planning, Guest Post ||
Could your business continue to function and prosper without you? If the answer is “no, ” it’s time to change that or you could lose out. By Jane Johnson If you’re an owner who is thinking about selling your business, either internally or externally, it’s time to start thinking about how to increase business value […]
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