Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of […]
Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on..
Who doesn’t get excited about survey responses, right? Right?! In case it’s not coming through on screen, that was written in a sarcastic tone. Creating and managing customer surveys online (or paper, or phone surveys) is rarely earthshaking. Survey response rates are often low, and responses tend to roll in rather slowly. But the insight […]
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Sales Renewal’s insight: Overlap strategy is smart marketing, but what if your B2B/B2C business doesn’t have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and […]
Could your business continue to function and prosper without you? If the answer is “no, ” it’s time to change that or you could lose out. By Jane Johnson If you’re an owner who is thinking about selling your business, either internally or externally, it’s time to start thinking about how to increase business value […]
Creating a USP (Unique Selling Proposition) is a risky move – but with a well-developed strategy and a coordinated public relations and marketing effort, it can pay off. Creating a USP Jim Bolin was born and raised in Casey, IL. As he grew up, Bolin watched a familiar small-town story unfold: Casey lost population, visitors, […]
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits. Sales Renewal’s insight: Insights about strategic marketing that apply to big brands also apply to smaller companies. Measuring short-term KPIs is just one element of […]
Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead. Sales Renewal’s insight: It’s worth repeating – focusing on a single tactic to market your business is not the way to go. B2B marketers need to take a holistic view of the […]
A large business with widespread consumer appeal can naturally expect organic social media growth in terms of followers and interaction: people already know your name, are interested in your brand and are looking for answers. In this case, you may spend more time interacting with customers and keeping up with questions than you do just […]
The best way to develop a marketing budget is to treat that budget as if it’s an investment — something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new […]