Strategic Planning
February 21, 2019 || by Easy Author || Strategic Planning, Tips & Tricks, Marketing Management, Strategy, Curated Content, Branding ||
“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.
Read more
January 18, 2019 || by Sales Renewal Team || Strategic Planning, Marketing Management, Curated Content ||
The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we’re going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.
Read more
December 19, 2018 || by Graceanne Andreessen || Business, Growth Solutions, Strategic Planning, Original Posts ||
We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for […]
Read more
November 26, 2018 || by Sales Renewal Team || Business, Sales Renewal, Growth Solutions, Strategic Planning, Original Posts ||
Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of […]
Read more
March 5, 2018 || by admin || Strategic Planning, Strategy, Curated Content, Deep ||
![]()
Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on..
Read more
November 14, 2017 || by admin || Sales Renewal, Growth Solutions, Strategic Planning, #SalesMemes, Marketing Management, Customer Communication ||
Who doesn’t get excited about survey responses, right? Right?! In case it’s not coming through on screen, that was written in a sarcastic tone. Creating and managing customer surveys online (or paper, or phone surveys) is rarely earthshaking. Survey response rates are often low, and responses tend to roll in rather slowly. But the insight […]
Read more
November 9, 2017 || by Sales Renewal Team || Strategic Planning, Curated Content, Digest, Marketing Insights ||
![]()
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Sales Renewal’s insight: Overlap strategy is smart marketing, but what if your B2B/B2C business doesn’t have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and […]
Read more
October 20, 2017 || by jblack || Strategic Planning, Strategy, Management & Benchmarking, Exit Planning, Guest Post ||
Could your business continue to function and prosper without you? If the answer is “no, ” it’s time to change that or you could lose out. By Jane Johnson If you’re an owner who is thinking about selling your business, either internally or externally, it’s time to start thinking about how to increase business value […]
Read more
September 7, 2017 || by Keith Loris || Strategic Planning, Strategy, Management & Benchmarking, How Marketing Works ||
Creating a USP (Unique Selling Proposition) is a risky move – but with a well-developed strategy and a coordinated public relations and marketing effort, it can pay off. Creating a USP Jim Bolin was born and raised in Casey, IL. As he grew up, Bolin watched a familiar small-town story unfold: Casey lost population, visitors, […]
Read more
November 1, 2016 || by Sales Renewal Team || Strategic Planning, Marketing Management, Curated Content, Digest ||
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits. Sales Renewal’s insight: Insights about strategic marketing that apply to big brands also apply to smaller companies. Measuring short-term KPIs is just one element of […]
Read more
