While your Company Facebook page may at times feel like an extension of your personal page, there are certain rules of etiquette to keep in mind when managing your Company page that may not apply when using Facebook as yourself. Of course, having different sets of rules for business and pleasure should come as no […]
Quick – how many people do you have working on your content marketing team? At large organizations, this team can involve many players, from bloggers, content managers and community managers to social media strategists, social media managers, and community moderators. How can a small business keep up? We periodically discuss ways to tackle some of […]
Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into bite-sized tips that you can start using right away. We’ve also provided links to the full articles in case you’d like to read more about […]
Write for the SEO value, write for the reader. Write to be clever, write for clarity. When you’re writing a blog post, or a page on your website, finding the right balance between writing for SEO and writing to make your content stand out for the reader can be difficult. And nowhere are these decisions […]
Many online sources of business advice have online myopia: they seem to believe that marketing didn’t exist before Google or that the only way to market a business today is through the Web. At the risk of sounding like the old guy who yells at the kids to get off of his lawn, “hogwash” I […]
Sales Renewal has a team of very skilled – and clever – writers who produce top-quality content for our clients’ company blogs. The fact that we have these great writers is critical in today’s online marketing world, because, as has been said repeatedly, “content is king.” But it’s not enough to rely only on “clever” […]
We recently came across an article that really boils “content marketing” – all that goes in to blogging and social media posting – down to its essentials. It was so nice, simple and clearly put, that we wanted to share it with Growth Spurts readers. To summarize, 6 Mistakes to Avoid in Content Marketing outlines […]
Social media is the best free advertising program ever! Social media is a huge waste of time! I don’t understand how social media can help my business! We’ve heard all of the above from frustrated business owners who say they’d like to take advantage of social media platforms and turn those leads into sales. Maybe […]
There once was a sales contest that everyone agreed was the best. It rocked website clicks and showed sales upticks Call Sales Renewal for your contest fix! OK, obviously we’re not in the poetry business. And you probably aren’t either. But the fact is, businesses can generate a lot of customer chatter (and move new […]