How Google Analytics Ruined Marketing
Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand..
Sales Renewal’s insight:
Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a marketing channel (what’s the best method for conveying that message).
It also reinforces one of Sales Renewal’s key beliefs that “there is no ‘digital marketing’ and ‘traditional marketing.'” Sure, there are digital channels and traditional channels, but they all should be used to support the marketing strategy.
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