Behavior-Triggered Email Campaigns Win and Keep Customers

A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue.

Sales Renewal’s insight:

Has your email marketing moved from a batch-and-blast approach to a series of emails that are triggered by customer behavior? This approach leads to an increase in retention, revenue per email, customer lifetime value, and program ROI.

Read Original Article
Less than a minute read