Branding Is the Strategic Backbone of Law Firm Marketing
Branding is not just for consumer products anymore and has earned its place in the mainstream of professional services marketing over the past several years. While the expression of your brand may be a catchy tagline or new graphics, the true essence of the brand will be those defining factors that set you apart from your competition; in other words, your brand needs to speak to your differentiation. Learn more about branding in this article from industry expert Merry Neitlich.
Sales Renewal's InsightRead Original Article
Law firm branding has come of age.