Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday

With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords.

Sales Renewal’s insight:

It’s very clear. Digital marketing has shifted from focusing on keyword rankings and what the search engines want to see to the “modern” model of focusing on the broader customer-focused, integrated programs.

 
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