Differentiate Your B2B Copy With This One “Weird” Trick
In B2B, we’re on a constant quest to differentiate our products and services. So why, then, is so much business writing decidedly UNdifferentiated?
Sales Renewal's InsightRead Original Article
This one “weird” trick in copywriting can help you distinguish your brand from your competitors. All businesses want to stand out and differentiate themselves to their prospects, so go ahead and be different, write copy so you’ll start to distinguish your brand.