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Everyone Is Not Your Customer: That’s OK

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Sales Renewal's Insight
Have you found your niche customer segment? Being able to find the “right” customer for your business is critical to your success and will help you focus on the right marketing mix. The first step is to create a buyer persona – a fictional ideal customer. Armed with this information, you can make informed decisions.
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