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How Mobile is Dominating the Customer Journey (and Why You Should Care)

Mobile is changing the customer journey, so find out how your mobile marketing strategy can adapt to these changes to serve your customers better.

Sales Renewal's Insight

Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.

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