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How to Make Direct Mail Work for Your Business

Using snail mail in a digital world may sound backward, but businesses regularly use direct mail.


Sales Renewal's Insight
Many businesses only pay attention to reaching their customers via emails. While email marketing can be a great way to generate engagement and keep customers updated, it’s not the only way. Direct mail offers an option to reach your customers in a more personal way - through their mailbox. And if you think snail mail is outdated, think again: research has found that direct mail typically has a 4.4% return rate, while the rate for email is just 0.12%. To help make a direct mail campaign successful, it’s important to know who you want to reach and make sure they are actually the ones receiving the mailing. As we know, our physical mailboxes can be as cluttered as our digital ones, but what do most people do when they get their mail? They quickly leaf through each piece and decide whether or not they are going to open it or trash it. Make sure your piece is enticing enough to avoid the recycling bin! An attractive design and a special offer, like exclusive coupons, exciting news or personalization, will make your customers take a second look. Now that it’s the holiday season, consider using a direct mail campaign to reach your customers in a personal way to wish them a happy holiday season and let them know you’re thinking of them and appreciate their business. Don't forget to include a special offer!
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