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How to Understand and Solve Your Customers’ Problems

Find a way to change the context, to make the competition irrelevant, and to provide a utility that makes you a welcomed guest.

Sales Renewal's Insight

Connecting our customers' problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective - but underused - ways of understanding your customers' pain points, including keyword research, customer surveys, and review management.

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