How to Understand and Solve Your Customers’ Problems
Find a way to change the context, to make the competition irrelevant, and to provide a utility that makes you a welcomed guest.
Sales Renewal's InsightRead Original Article
Connecting our customers' problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective - but underused - ways of understanding your customers' pain points, including keyword research, customer surveys, and review management.