Key SEO Elements to Have in Place Before You Hit “Publish”
You’re probably planning to promote your content in your company newsletter and on your corporate social channels, and these are all great things.
But these are mediums for your known audience. Where you should be aiming to get the most traction from your content is from organic search results – namely Google.
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When creating online content, be it a webpage, blog post or video, you’ve likely set high expectations for performance in search engine rankings. To that end, it’s important to consider how you can optimize your content for SEO before you even begin. Doing so can boost your ranking in search results and also allow possible leads to find you organically. Many people know that using relevant keywords can help you rank well, but that isn’t all there is to it. Knowing how to use keywords correctly to avoid appearing as spam, optimizing images, and employing strong meta descriptions are just a few elements to consider when creating your content. Don’t wait until the next time you create some content to use these tips - start applying them to the pages and articles you’ve already created and help send them to the top of the search results page, too.