Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Sales Renewal's Insight

Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should have one too. But until your dog has a job and can pay some bills, the marketing personas you should focus on are those of your ideal prospects. Remember, your customers come into your sales funnel looking for different products or solutions, for different reasons, and with different buying criteria.

Do you have a marketing persona for each of them?

This is a fundamental step in crafting your message and it’s also helpful in positioning and pricing decisions.

Questions about marketing personas? Time to review or update your strategy? Contact us.

Think persona targeting is only for people? Think again.

Sales Renewal's Insight

Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should have one too. But until your dog has a job and can pay some bills, the marketing personas you should focus on are those of your ideal prospects. Remember, your customers come into your sales funnel looking for different products or solutions, for different reasons, and with different buying criteria. Do you have a marketing persona for each of them? This is a fundamental step in crafting your message and it's also helpful in positioning and pricing decisions. Questions about marketing personas? Time to review or update your strategy? Contact us.

Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience

The JointSourcing Solution helped Image 4 orchestrate a strategic repositioning to achieve its dual goals of growing revenue and unifying its brand & messaging across four distinct verticals. Boston, May 23, 2018 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing, is pleased to announce the latest client to […]

SEO: Conducting Checklists/Audits for Firm’s Online Success

Sales Renewal's Insight
In today's competitive online world, SEO is extremely important for site rank. This article details analytics, keyword research, site traffic, & other ways to increase rank

Why Branding Is Important for Growing Professional Services Firms

Sales Renewal logo is a visual component of our brand.

A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized […]

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

JointSourcing is unique and especially beneficial for small businesses because it ensures that the client’s economic interests are perfectly aligned with its marketing agency’s. In this way, Sales Renewal is “sharing risk and reward” with its clients, and in the process, reinventing small business marketing. Sales Renewal’s insight: Sales Renewal Founder and CEO Keith Loris was recently […]

Jeff Bezos finally revealed how many people pay for Amazon Prime

Sales Renewal's Insight
  Amazon's Jeff Bezos revealed Prime's membership numbers for the first time. What lessons can be learned about service offerings?

WordPress Dominates the CMS Space

Sales Renewal's Insight

WordPress claims slightly over 60 percent (up slightly from November 2015’s number of 58.7 percent). The nearest competition? Joomla with 3.1 percent market share (up from 2.8 percent). Drupal is also up from 2.1 percent to 2.2 percent. Sales Renewal’s insight: As we’ve been saying for a while, WordPress has won the war for website […]


Article Excerpt:

WordPress claims slightly over 60 percent (up slightly from November 2015’s number of 58.7 percent). The nearest competition? Joomla with 3.1 percent market share (up from 2.8 percent). Drupal is also up from 2.1 percent to 2.2 percent. Sales Renewal’s insight: As we’ve been saying for a while, WordPress has won the war for website […]

3 Ways Online Reviews Impact Your Business

Sales Renewal's Insight

Do you know all the ways that online reviews impact your business? Explore the top 3 ways reviews can help your business reach more consumers. Sales Renewal’s insight: Most people know how powerfully online reviews influence buying decisions. What you may not know: review sites differ tremendously in terms of how they work, where the […]


Article Excerpt:

Do you know all the ways that online reviews impact your business? Explore the top 3 ways reviews can help your business reach more consumers. Sales Renewal’s insight: Most people know how powerfully online reviews influence buying decisions. What you may not know: review sites differ tremendously in terms of how they work, where the […]

20 Highly Effective Ways to Promote a Product

Sales Renewal's Insight

You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your […]


Article Excerpt:

You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your […]

Should You Stop Asking Your Customers for Reviews?

Because businesses have actively solicited customer reviews (and other feedback) for years, many online review sites look like over-caffeinated click-a-thons. It’s hard to sort out the helpful from the hype. But it’s clear that consumers want to consider other customers’ opinions and experiences before they buy – in other words, businesses need reviews. Savvy online […]

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