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Website accessibility is an important—and too often overlooked—facet of one's online brand. Not only is it fair that everyone has access to the Web and virtual worlds, but equitable access is also legally mandated by the Americans with Disabilities Act (ADA).

Fortunately, the costs for increasing the accessibility of your web site have come down dramatically over the years. You no longer need a high-priced team of accessibility experts toiling away for weeks; instead, website plug-ins are available that automate and deskill many tasks so only a few hours are needed at first, and then modest ongoing oversight to ensure updates are handled properly and functionality remains consistent.

While this is good news on its own, it’s even more relevant when you consider the increasing rate of

You’re probably familiar with the concept of accessibility - adding wheelchair ramps, reserving disability-friendly parking, including Braille on signage, providing automatic doors, and many other initiatives and adaptations that allow equal access to stores, facilities, and resources. The Americans with Disabilities Act (ADA) has enforced the right of all people to have equal opportunity regardless of ability status. This legislation has made sweeping...

Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of its parts - effectively making 1 + 1 = 3.

Sales Renewal CEO Keith Loris recently presented a...

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