Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.
Crafting Products and Services to Reduce Time-to-First-Dollar
We’ve all seen our share of tire-kickers - those would-be buyers who take their time in making a purchase decision, evaluating every detail because they’re in no rush to pull the trigger. This problem becomes especially prominent when your company’s main service or product is a comprehensive, all-inclusive solution since there’s that much more to evaluate.
Good marketers know all this time sitting in the sales pipeline hurts revenue growth, and that’s why it is important to get prospects to buy something as quickly as possible. Sales Renewal has worked with clients in different industries to minimize this so called “Time to First Dollar” by various means ( such as “unbundling” a comprehensive service to create smaller, easier-to-buy services). Learn more about reevaluating your offerings through Sales Renewal’s “
The 5 Most Common Strategy Execution Challenges
Creating a marketing strategy to boost your business is a great start - but without consistent ongoing execution, even the best plans are doomed to failure. Is the implementation of your marketing plan facing any of these five challenges? Our JointSourcing solution can get your business back on the right track towards your goals!
Read the full article at: www.cumanagement.com
Importance of a Marketing Strategy in an Organization
While it’s no secret that marketing is vital to business growth, far too many small businesses tend to take a “just wing it” approach to their marketing. We strongly recommend having a planned strategy to keep your marketing budget focused and efficient, so here are five great reasons to start building strategies and get your company’s plan off the ground - and we’re always here to help walk you through each tactic and apply it most effectively for YOUR business!
Read the full article at: smallbusiness.chron.com
5 Tips for Effective Marketing Communication
When building your business, having a great product or service is just the beginning. Communicating your company’s offerings, solutions, and advantages is crucial for turning a good product into a wildly successful one. But in the age of digital communication, traditional advertising is no longer the only way to tell people about what you offer. Connecting with your target audience through digital media can be an incredibly powerful asset to your brand and business - as long as you can...
Don’t Overlook These Email Marketing Fundamentals
In a world where every marketing plan is competing for attention with thousands of other messages, email marketing is one of the best ways to get YOUR message directly into your audiences’ hands. While other digital marketing strategies rely on the audience to visit or view your content, emails land in their inboxes, and recent data shows people check their email an average of 15 times per day! Whether you’re already using email marketing, or are just starting to add this tactic to your overall strategy, make sure you’re building a solid foundation to maximize your reach and your impact.
Read the full article at: www.clickz.com
The Power of Empathic Storytelling: How to Make Your Customer the Hero of Your Story
Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what. Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back. Discover how to focus your storytelling content on your customer in this article from Entrepreneur.
Read the full article at: www.entrepreneur.com
Don’t Just Hire Freelancers – Outsource Your Management
Navigating the gig economy as a small business owner can feel overwhelming. Freelance and contract workers are more available than ever before, and can prove highly effective in maximizing both your budget and your company’s output - but hiring contracted help introduces a difficult maze of understanding, communication, and management that may be more draining for you than it’s worth. Fortunately, at Sales Renewal, we’ve become the experts in building and managing outsourced marketing...
5 Reasons You Shouldn’t Hire Non-Vetted Freelancers
Recruiting freelancers for your business can be a headache, especially when you’re trying to fill and manage positions you’re not always familiar with yourself. For Sales Renewal’s JointSourcing Solution, we routinely need to find and manage subcontractors (freelancers and other marketing agencies) as we assemble our client’s virtual marketing departments staff, and over the years we’ve gotten pretty good at vetting, verifying, and managing them. Here are some tips on how to carefully vet freelancers to prevent missed deadlines, communication issues, security breaches, and more.
Of course, we’d still be happy to help you not only build, but also manage, an outsourced marketing department that’s perfect for your business!
Read the full article at: www.smallbizdaily.com
Seize These Big Opportunities for Smaller Brands to Make More Money
In the past, high-powered marketing agencies have always come with high-powered price tags, creating expensive gatekeepers that have barred small businesses from gaining the marketing benefits of agencies that can truly move the needle.
This article explores the pros and cons of various informal approaches to assembling your own experienced marketing team. We’re certainly biased, but we think they left the best, most effective type off their list: a complete, outsourced marketing department including a CMO & VP of Marketing (learn more about the JointSourcing Solution).
Read the full article at: www.entrepreneur.com
Six Ways Going “Green” Can Boost Your Bottom Line
We’ve heard it over and over again: it’s important for the environment to work “green” or eco-friendly initiatives into our lives whenever we can. For individuals, the path to a greener lifestyle is simpler, but for businesses, an eco-conscious approach may seem difficult to integrate at first. We think there are plenty of green initiatives your small business can adopt - and they’ll also be great for your bottom, and sometimes top,...