Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Sales Renewal's Insight

Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.


Article Excerpt:

Mobile is changing the customer journey, so find out how your mobile marketing strategy can adapt to these changes to serve your customers better.

Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

Sales Renewal's Insight

“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.


Article Excerpt:

"Melts in your mouth, not in your hand," the slogan for M&M's candy, was trademarked as far back as 1954 and is one of the best-known ever. It's cute. It's memorable. And it's helped make M&M's brand the success it is today -- and not just because the phrase is catchy."

Instagram Influencers Are the New, More Powerful Yelp Elite

Sales Renewal's Insight

Has your business been targeting Yelp Elite or Instagram Influencers? How successful have you been?


Article Excerpt:

"Restaurants are going to great lengths to market themselves to Instagram users. The newest Boston Chops location that opened last May is home to a so-called “Instagram table.” Outfitted with a customizable lighting system that’s controlled by an iPhone, it gives diners the ability to perfectly light their shots in a restaurant that’s severely lacking in natural light."

Effective Strategies and Tactics for Incorporating Photos Into Your Small Business Marketing Plan

Sales Renewal's Insight

Many important marketing tactics rely on eye-catching, arresting visuals and never has it been more important to make sure professional-quality images and videos. In this day and age when glamorous selfies, mouth-watering food photography, and breathtaking action shots (not to mention cute puppies) dominate our social media feeds, businesses need to step up their game with their own images.  A good picture has the power to grab a user’s attention and help your small business gain visibility, both on your website and social channels. Professional pictures of employees, products or even your building can resonate with prospects and make them feel more connected to you as a business.


Article Excerpt:

How to use high-quality photographs and videos, which provides great ROI, for building and marketing small business owners business products or services?

Why Marketing Automation Matters for Your Business

Sales Renewal's Insight

Ever wish you had more time in the day to devote to actual strategic initiatives rather than attending to more mundane tasks, like customer emails? We all know how important it is to engage in a regular and timely manner with both new and existing customers, but it’s so time consuming! Enter: marketing automation. Marketing automation can you help you execute and organize email outreach more efficiently while saving you something that you desperately need: time. A good automation system can help you gain new leads while keeping your current customers happy.


Article Excerpt:

Marketing automation can free you up to focus on big-picture business strategy.

Online Reviews: Your Reputation Is On The Line

Sales Renewal's Insight

Online reviews are one of the most powerful sales tools available to B2C (and many B2B) businesses. The numbers prove it:


Article Excerpt:

You finish a big job. The customer’s thrilled. Next thing you know, the client’s neighbor wants you to price out some work. Isn’t word-of-mouth a wonderful thing? Now imagine that same happy customer didn’t just talk to his neighbor — he went out and told the whole state how much he liked your work. Talk about a job well done. Welcome to the wonderful world of online customer reviews!

How to Understand and Solve Your Customers’ Problems

Sales Renewal's Insight

Connecting our customers' problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective - but underused - ways of understanding your customers' pain points, including keyword research, customer surveys, and review management.


Article Excerpt:

Find a way to change the context, to make the competition irrelevant, and to provide a utility that makes you a welcomed guest.

Maximize Customer Engagement With the Right Data Insights from the Right Data

data vortex
Sales Renewal's Insight
Sales Renewal's insight:

Many of us understand that analytics are key to gaining a competitive advantage but fewer of us really understand which data is important and how to put that data to use. Whether it's Big Data or little data, technology can help all businesses gain valuable intelligence about their customers. This article outlines 3 steps to gaining actionable insights from your data. Important aspects of making the most of your data includes providing context, looking at trends instead of individual data points, and gaining insights that are aligned with your overall strategy.


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To improve customer engagement, you need to achieve personalization, predict behavior, and create conversations. All those depend on insights derived from data. So take these 3 steps.</blockq

Managing When the Future Is Unclear

A foggy road ahead
Sales Renewal's Insight

The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we're going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.


Article Excerpt:

Periods of uncertainty don’t have to be paralyzing.

Marketing New Year Resolutions

marketing new year resolutions
We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for your business? Small business owners are consistently pulled into many different directions. We spend so much of our time trying to make that next sale, keeping customers happy and product on the shelf, that many tasks fall by the wayside. What if you set just...

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