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Sales Renewal's Insight
When creating online content, be it a webpage, blog post or video, you’ve likely set high expectations for performance in search engine rankings. To that end, it’s important to consider how you can optimize your content for SEO before you even begin. Doing so can boost your ranking in search results and also allow possible leads to find you organically. Many people know that using relevant keywords can help you rank well, but that isn’t all there is to it. Knowing how to use keywords correctly to avoid appearing as spam, optimizing images, and employing strong meta descriptions are just a few elements to consider when creating your content. Don’t wait until the next time you create some content to use these tips - start applying them to the pages and articles you’ve already created and help send them to the top of the search results page, too.


Article Excerpt:

You’re probably planning to promote your content in your company newsletter and on your corporate social channels, and these are all great things.

But these are mediums for your known audience. Where you should be aiming to get the most traction from your content is from organic search results – namely...

Why Do B2B Content Marketing Strategies Fail?

Sales Renewal's Insight

The author puts forth the argument that content marketing has changed the way professional services are both bought and sold. Prospective clients have learned to turn to digital channels first when looking for someone to help solve their problem since these channels give open, unobstructed access to what buyers of these services prioritize most when judging your fit for their needs – your expertise. The more often a firm produces relevant content, the more engagement it creates, and the more trusted it becomes. Interestingly, research has shown that up to 24% of prospective clients rule out firms simply because of poor quality content. Make sure you’re not one of them by avoiding some simple traps, such as irrelevance, inconsistency, keeping your content to yourself, and more.


Article Excerpt:

 

Educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into...

6 Ways To Attract More Clients To Your Business (That You May Have Overlooked)

Sales Renewal's Insight

Of course, the main goal of marketing is to attract more clients to your business, but how can you be sure you’ve covered all your bases to make sure none fall through the cracks? Ask yourself some tough questions, including: have I maximized my online presence? Have I reached out to past clients lately? Am I making use of in-person speaking opportunities? Do I have a content marketing strategy? Does the press know where to find me? Have I maximized my professional networks? If you think you don’t have the time or bandwidth to effectively execute every strategy in the marketing universe, consider asking for help – there are partners out there who can take the weight of management and execution off your shoulders – but make sure you’re employing all relevant strategies to increase your client base.


Article Excerpt:

Trying to secure more client business can be overwhelming. You may not know what to do or where to start. You may feel like you tried “everything” and are stuck. There are many ways to market yourself for more business, and some methods can be...

Secrets of the Trade(show): 9 Ways to Use Marketing Automation Before, During, and After Events

Sales Renewal's Insight

As you plan your 2020 tradeshow season, this article will prove helpful to ensure you are getting the most out of the tradeshow. Defining and executing on the right Marketing Automation, before, during, and after the show is critical to getting the most bang for your marketing dollar. This is a rock solid plan on letting your future customers know you are going to the event, capturing leads at the event, and targeted follow-up after the event.


Article Excerpt:

 

You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team. But what happens beyond the expo hall? Your event marketing strategy doesn’t end after you’ve shaken all the hands and run out of business cards — but following up on all those leads can be overwhelming and...

6 Insanely Effective Tactics to Engage Email Subscribers

Sales Renewal's Insight

Marketing Automation is noted as a top marketing trend for 2019. But how to do it well? There are a few proven tips and tricks to increasing engagement and therefore customers via email marketing. It all comes down to list segmentation, telling the right story at the right time to each individual, and powerful design. While these may seem challenging, when you break each down and have a good plan, it really is achievable.


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Engage email subscribers and increase customers. Campaign Monitor helps you through email personalization, content, design, and email marketing...

What Is Personalized Marketing?

Sales Renewal's Insight

Personalized marketing is tailoring your marketing message to an individual. Personalization ranges from personalized video to personalized emails to customized product recommendations and everything in between! With the advancement of technology, customers now expected personalized or customized marketing messages. Read on to learn how to do it right.


Article Excerpt:

 

Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation...

Your Marketing Launch Plan Is Missing a Critical Component: Strategy

Sales Renewal's Insight
It seems obvious that developing a clear marketing strategy – one embraced by all internal groups - before deploying a slew of marketing tactics can drastically improve the success of your marketing program. However, many new product marketing launches don’t reach their full potential because of a breakdown in communication and a lack of focus. The most effective path to a successful launch includes identifying clear goals and objectives, and zeroing in on consistent positioning and messaging.


Article Excerpt:

The biggest issue reported was that internal groups did not share any unifying goals. So how do you get on the same page? If you work in marketing, you can start by creating a clear and actionable launch...

Video SEO: 5 Ways to Optimize Your Videos for Search Engines

Sales Renewal's Insight
Video marketing has been steadily on the rise among businesses as videos are typically met with a large number of views, conversions and are shared more frequently. They have proven to be a beneficial way to help consumers understand brands, products and services in a more personal way. However, before spending time and resources on creating a video, it’s important to be aware of how you can optimize it to be indexed and outrank your competitors for the target keywords on search engines.


Article Excerpt:

Video is forecasted to account for 80% of all internet traffic this year—how can you make sure your videos are finding that...

How to Create an Email Marketing Campaign That Gets Results

Sales Renewal's Insight
Is email marketing dead? Not if it’s done right! The key is doing your homework before you even start: identify the goals of the campaign, define your audience, determine how you will engage that audience, and build the best possible target list. Many businesses struggle with email marketing, but a well thought out plan often leads to success. Obviously, the email should look good, but more important are an effective subject line and engaging copy. The call-to-action should be prominent and unambiguous and spell out exactly what you want your audience to do. Whether it’s a one-time eblast or a longer-term lead nurturing campaign, make your emails timely, relevant, interesting and valuable, and your audience will begin to look forward to your next mailing!


Article Excerpt:

Creating an effective email marketing campaign can be a bit daunting. After all, there are about 269,000,000,000 emails sent every day (literally!). In the face of all those zeroes, it can be hard to find a way to stand...

Brand Strategies are Changing – 8 New Rules

change of strategy ahead sign
Sales Renewal's Insight
This article posits that there has been a fundamental shift in the way brands are perceived and the value they provide. But why? Blame increased consumer skepticism, the “millennial mindset”, the importance of value over status, or the increasing power of community to provide help and insights, but whatever the cause, brands must understand what is changing so they can adapt. The author proposes some new guidelines brands should follow when shaping their strategies, communications and behaviors to face this new reality. While some may already be part of your brand strategy, others are worth calling out, specifically: a) be sure to find and communicate your brand’s meaning and purpose, b) participate in communities; they are critical to brand acceptance, and c) customer service can be a brand-defining attribute. Read the article for more fascinating insights.


Article Excerpt:

There has been a fundamental shift in how brands are perceived and the value they provide. This is true in consumer and corporate brand arenas alike. There is truly a “different world” emerging in how brands build relationships with customers, consumers, employees, the media, the financial community and other important...

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