Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Sales Renewal's Insight
It seems obvious that developing a clear marketing strategy – one embraced by all internal groups - before deploying a slew of marketing tactics can drastically improve the success of your marketing program. However, many new product marketing launches don’t reach their full potential because of a breakdown in communication and a lack of focus. The most effective path to a successful launch includes identifying clear goals and objectives, and zeroing in on consistent positioning and messaging.


Article Excerpt:

The biggest issue reported was that internal groups did not share any unifying goals. So how do you get on the same page? If you work in marketing, you can start by creating a clear and actionable launch strategy.

Video SEO: 5 Ways to Optimize Your Videos for Search Engines

Sales Renewal's Insight
Video marketing has been steadily on the rise among businesses as videos are typically met with a large number of views, conversions and are shared more frequently. They have proven to be a beneficial way to help consumers understand brands, products and services in a more personal way. However, before spending time and resources on creating a video, it’s important to be aware of how you can optimize it to be indexed and outrank your competitors for the target keywords on search engines.


Article Excerpt:

Video is forecasted to account for 80% of all internet traffic this year—how can you make sure your videos are finding that audience?

How to Create an Email Marketing Campaign That Gets Results

Sales Renewal's Insight
Is email marketing dead? Not if it’s done right! The key is doing your homework before you even start: identify the goals of the campaign, define your audience, determine how you will engage that audience, and build the best possible target list. Many businesses struggle with email marketing, but a well thought out plan often leads to success. Obviously, the email should look good, but more important are an effective subject line and engaging copy. The call-to-action should be prominent and unambiguous and spell out exactly what you want your audience to do. Whether it’s a one-time eblast or a longer-term lead nurturing campaign, make your emails timely, relevant, interesting and valuable, and your audience will begin to look forward to your next mailing!


Article Excerpt:

Creating an effective email marketing campaign can be a bit daunting. After all, there are about 269,000,000,000 emails sent every day (literally!). In the face of all those zeroes, it can be hard to find a way to stand out.

Brand Strategies are Changing – 8 New Rules

change of strategy ahead sign
Sales Renewal's Insight
This article posits that there has been a fundamental shift in the way brands are perceived and the value they provide. But why? Blame increased consumer skepticism, the “millennial mindset”, the importance of value over status, or the increasing power of community to provide help and insights, but whatever the cause, brands must understand what is changing so they can adapt. The author proposes some new guidelines brands should follow when shaping their strategies, communications and behaviors to face this new reality. While some may already be part of your brand strategy, others are worth calling out, specifically: a) be sure to find and communicate your brand’s meaning and purpose, b) participate in communities; they are critical to brand acceptance, and c) customer service can be a brand-defining attribute. Read the article for more fascinating insights.


Article Excerpt:

There has been a fundamental shift in how brands are perceived and the value they provide. This is true in consumer and corporate brand arenas alike. There is truly a “different world” emerging in how brands build relationships with customers, consumers, employees, the media, the financial community and other important audiences.

Everyone Is Not Your Customer: That’s OK

Sales Renewal's Insight
Have you found your niche customer segment? Being able to find the “right” customer for your business is critical to your success and will help you focus on the right marketing mix. The first step is to create a buyer persona – a fictional ideal customer. Armed with this information, you can make informed decisions.


Article Excerpt:

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Differentiate Your B2B Copy With This One “Weird” Trick

B2B copy trick
Sales Renewal's Insight
This one “weird” trick in copywriting can help you distinguish your brand from your competitors. All businesses want to stand out and differentiate themselves to their prospects, so go ahead and be different, write copy so you’ll start to distinguish your brand.


Article Excerpt:

In B2B, we’re on a constant quest to differentiate our products and services. So why, then, is so much business writing decidedly UNdifferentiated?

What Is Influencer Marketing and How Can It Help My Business?

influencer marketing
Sales Renewal's Insight
Influencer marketing is a very powerful strategy when done right! This article explains the do’s and don’ts of effective influencer marketing and describes its impressive potential; 92% on consumers have made a purchase after reading about a product on a blog they follow. Read on to see how you can incorporate influencer marketing into your marketing mix.


Article Excerpt:

We define the term of influencer marketing and what an influencer is how being one can set your brand apart from the rest.

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Sales Renewal's Insight
Is your business part of the 91% of small businesses that plan on increasing their advertising spend in 2019? Not surprising, digital advertising is the channel which is expected to see the greatest increase in advertising spend. Read why small businesses are turning to digital advertising.


Article Excerpt:

Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%).

Six Tips for Getting the Most Out of Your Marketing Agency

Marketing Agency Relationships: How to Find & Keep the Right One - Sales Renewal Blog
Sales Renewal's Insight
As the author says right at the outset of the article (registration required): relationships are hard! But, after years of working closely with our clients towards their marketing and business success, we at Sales Renewal firmly believe they’re worth working at! And we’re pleased to say that these six tips are pretty much baked into each of our client relationships. Hiring an agency to develop, implement and then manage your custom marketing program does require a level of commitment and trust, but in the end, the effort put in by both client and agency can lead to measurable results.


Article Excerpt:

A good marketing agency/client relationship is vital to your business. Here's how to find the right agency and cultivate a lasting, meaningful relationship with your marketing agency of choice.

The New Era of Marketing Strategy

Sales Renewal's Insight
Relying too heavily on data when trying to create authentic customer experiences seems to have back-fired for some companies whose recent actions have caused significant damage to the customer trust they had built up and all but taken for granted (think: Facebook.) Marketers should remember that customers are human beings, not just numbers on a spreadsheet or sequences in an algorithm. So how do marketers meet increasingly sophisticated customer experience expectations that tend to be based on data, when those same customers are using more ad blockers and other privacy protection tools? This article suggests that the innovative use of AI technologies and curation platforms may be part of the solution to data overload.


Article Excerpt:

Marketers have eroded customers’ trust in their quest to know them better. What’s the best path forward?

1 2 3 59