Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Sales Renewal's Insight

As you plan your 2020 tradeshow season, this article will prove helpful to ensure you are getting the most out of the tradeshow. Defining and executing on the right Marketing Automation, before, during, and after the show is critical to getting the most bang for your marketing dollar. This is a rock solid plan on letting your future customers know you are going to the event, capturing leads at the event, and targeted follow-up after the event.


Article Excerpt:

  You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team. But what happens beyond the expo hall? Your event marketing strategy doesn’t end after you’ve shaken all the hands and run out of business cards — but following up on all those leads can be overwhelming and costly.  

6 Insanely Effective Tactics to Engage Email Subscribers

Sales Renewal's Insight

Marketing Automation is noted as a top marketing trend for 2019. But how to do it well? There are a few proven tips and tricks to increasing engagement and therefore customers via email marketing. It all comes down to list segmentation, telling the right story at the right time to each individual, and powerful design. While these may seem challenging, when you break each down and have a good plan, it really is achievable.


Article Excerpt:

  Engage email subscribers and increase customers. Campaign Monitor helps you through email personalization, content, design, and email marketing automation.  

What Is Personalized Marketing?

Sales Renewal's Insight

Personalized marketing is tailoring your marketing message to an individual. Personalization ranges from personalized video to personalized emails to customized product recommendations and everything in between! With the advancement of technology, customers now expected personalized or customized marketing messages. Read on to learn how to do it right.


Article Excerpt:

  Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.  

Your Marketing Launch Plan Is Missing a Critical Component: Strategy

Sales Renewal's Insight
It seems obvious that developing a clear marketing strategy – one embraced by all internal groups - before deploying a slew of marketing tactics can drastically improve the success of your marketing program. However, many new product marketing launches don’t reach their full potential because of a breakdown in communication and a lack of focus. The most effective path to a successful launch includes identifying clear goals and objectives, and zeroing in on consistent positioning and messaging.


Article Excerpt:

The biggest issue reported was that internal groups did not share any unifying goals. So how do you get on the same page? If you work in marketing, you can start by creating a clear and actionable launch strategy.

Video SEO: 5 Ways to Optimize Your Videos for Search Engines

Sales Renewal's Insight
Video marketing has been steadily on the rise among businesses as videos are typically met with a large number of views, conversions and are shared more frequently. They have proven to be a beneficial way to help consumers understand brands, products and services in a more personal way. However, before spending time and resources on creating a video, it’s important to be aware of how you can optimize it to be indexed and outrank your competitors for the target keywords on search engines.


Article Excerpt:

Video is forecasted to account for 80% of all internet traffic this year—how can you make sure your videos are finding that audience?

How to Create an Email Marketing Campaign That Gets Results

Sales Renewal's Insight
Is email marketing dead? Not if it’s done right! The key is doing your homework before you even start: identify the goals of the campaign, define your audience, determine how you will engage that audience, and build the best possible target list. Many businesses struggle with email marketing, but a well thought out plan often leads to success. Obviously, the email should look good, but more important are an effective subject line and engaging copy. The call-to-action should be prominent and unambiguous and spell out exactly what you want your audience to do. Whether it’s a one-time eblast or a longer-term lead nurturing campaign, make your emails timely, relevant, interesting and valuable, and your audience will begin to look forward to your next mailing!


Article Excerpt:

Creating an effective email marketing campaign can be a bit daunting. After all, there are about 269,000,000,000 emails sent every day (literally!). In the face of all those zeroes, it can be hard to find a way to stand out.

Brand Strategies are Changing – 8 New Rules

change of strategy ahead sign
Sales Renewal's Insight
This article posits that there has been a fundamental shift in the way brands are perceived and the value they provide. But why? Blame increased consumer skepticism, the “millennial mindset”, the importance of value over status, or the increasing power of community to provide help and insights, but whatever the cause, brands must understand what is changing so they can adapt. The author proposes some new guidelines brands should follow when shaping their strategies, communications and behaviors to face this new reality. While some may already be part of your brand strategy, others are worth calling out, specifically: a) be sure to find and communicate your brand’s meaning and purpose, b) participate in communities; they are critical to brand acceptance, and c) customer service can be a brand-defining attribute. Read the article for more fascinating insights.


Article Excerpt:

There has been a fundamental shift in how brands are perceived and the value they provide. This is true in consumer and corporate brand arenas alike. There is truly a “different world” emerging in how brands build relationships with customers, consumers, employees, the media, the financial community and other important audiences.

Everyone Is Not Your Customer: That’s OK

Sales Renewal's Insight
Have you found your niche customer segment? Being able to find the “right” customer for your business is critical to your success and will help you focus on the right marketing mix. The first step is to create a buyer persona – a fictional ideal customer. Armed with this information, you can make informed decisions.


Article Excerpt:

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Differentiate Your B2B Copy With This One “Weird” Trick

B2B copy trick
Sales Renewal's Insight
This one “weird” trick in copywriting can help you distinguish your brand from your competitors. All businesses want to stand out and differentiate themselves to their prospects, so go ahead and be different, write copy so you’ll start to distinguish your brand.


Article Excerpt:

In B2B, we’re on a constant quest to differentiate our products and services. So why, then, is so much business writing decidedly UNdifferentiated?

What Is Influencer Marketing and How Can It Help My Business?

influencer marketing
Sales Renewal's Insight
Influencer marketing is a very powerful strategy when done right! This article explains the do’s and don’ts of effective influencer marketing and describes its impressive potential; 92% on consumers have made a purchase after reading about a product on a blog they follow. Read on to see how you can incorporate influencer marketing into your marketing mix.


Article Excerpt:

We define the term of influencer marketing and what an influencer is how being one can set your brand apart from the rest.

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