Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa,  “Find X near me”  (where X is what your business does) and […]

EasyAuthoring, a Smart Content Marketing Tool for Small Business

Easy vs. Hard Content Marketing

Creating and sharing useful, quality content is time-consuming. Many of our clients have found that EasyAuthoring provides a perfect balance, helping make the most of their time while providing quality content for their customers and prospects (and Google).

Even Your Dog Has A Persona

Sales Renewal's Insight
Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should have one too. But until your dog has a job and can pay some bills, the marketing personas you should focus on are those of your ideal prospects. Remember, your customers come into your sales funnel looking for different products or solutions, for different reasons, and with different buying criteria. Do you have a marketing persona for each of them? This is a fundamental step in crafting your message and it's also helpful in positioning and pricing decisions. Questions about marketing personas? Time to review or update your strategy? Contact us.

Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience

The JointSourcing Solution helped Image 4 orchestrate a strategic repositioning to achieve its dual goals of growing revenue and unifying its brand & messaging across four distinct verticals. Boston, May 23, 2018 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing, is pleased to announce the latest client to […]

SEO: Conducting Checklists/Audits for Firm’s Online Success

Sales Renewal's Insight
In today's competitive online world, SEO is extremely important for site rank. This article details analytics, keyword research, site traffic, & other ways to increase rank

One space between each sentence, they said. Science just proved them wrong. 

Sales Renewal's Insight
One or two spaces after a period?  Could this perennial debate among grammar and marketing nerds finally be resolved by science?

Article Excerpt:

Obviously, there needs to be a standard. But do we really want to leave it to science?

Colleges are adding programs in a once-decimated industry — manufacturing

Sales Renewal's Insight
Manufacturing may be ripe for a reawakening. From Washington to Vermont, city school districts, vocational schools, colleges and universities are financing programs designed to attract students to manufacturing careers. We work with many engineering firms and manufacturers, and one of their greatest challenges is finding and keeping experienced workers to keep up with production demands. As unemployment rates dip to surprisingly low levels this year, finding skilled laborers is a significant challenge for some of our clients. As production engineers take up some of the slack in manufacturing organizations, what does that mean to your company if your primary prospects are engineers and other technical audiences? Cutting through the clutter has never been more important. We welcome your comments on the marketing, manufacturing and human resources challenges facing your industry in 2018.

Why Branding Is Important for Growing Professional Services Firms

Sales Renewal logo is a visual component of our brand.

A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized […]

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

Sales Renewal's Insight
Sales Renewal Founder and CEO Keith Loris was recently interviewed by SuperbCrew Business News. The interview focusd on Sales Renewal's three marketing service offerings: JointSourcing, Marketing Essentials, and Flex Marketing. While each is unique, all of the services were designed to solve the primary marketing challenges faced by small- and medium-sized businesses - chiefly, time and budget constraints. The JointSourcing Solution  has proven successful for small and medium-sized businesses in a wide variety of industries, from retail and manufacturing to professional services, in both the B2B and B2C realms. While JointSourcing some large businesses with internal marketing departments have used Sales Renewal's team to essentially create "pop up" marketing departments, Loris said it was initially designed with small- and medium-size firms in mind. Because small businesses are typically time- and budget-strapped, the unique JointSourcing Solution structure (sharing risk and reward) allows them to have much more robust marketing programs, resulting in better lead generation and sales increases. Loris also noted that increasingly, the JointSourcing Solution appeals to professional services firms. "It’s challenging for many professional services firms to market themselves effectively since closing any new business relies so heavily on trust and the relationship between the member of the firm and the prospect. Our Expertise Marketing approach and success with professional services...

Brand Watch: Can You Buy Loyalty for a Quarter?

People who shop ALDI tend to more than loyal – they’re really Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What’s ALDI’s appeal? In a nutshell, the German-based grocer sells quality foods in […]

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