Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Sales Renewal's Insight

A common mistake that a business can make is creating their website and never updating it again. When visitors come to a site that is out of date, it creates a very poor first impression: if you don’t care about your business why would any prospect? Regularly updating a site’s content helps with its search engine ranking and ability to retain visitors and generate leads. Scheduling time to check for updates, bugs or sharing a post will help keep your site safe, up to date and welcoming to visitors.


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If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

SEO: How to Optimize Web Pages – BusinessTown

Sales Renewal's Insight

The term “Search Engine Optimization” often overwhelms business owners who may not understand just how it works and how to improve it. While there are multiple ways to improve SEO over time, there are a few basic details that you should be aware of and can implement yourself. Take a look at these basic tips that are the foundation of all SEO efforts.


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From the title tag to the meta description and images, learn how to optimize the different elements of your webpage so people can find you online.

Is Your Business Built for 24/7 Customer Relationships?

Sales Renewal's Insight

A seismic shift is under way that many businesses cannot ignore: thanks to new technologies, instead of waiting for customers to come to you, you can address your customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.


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New technologies have made 24/7 customer relationships possible. It’s time to change your business model accordingly.

Three Critical Videos for Marketing Professional Services Firm

Sales Renewal's Insight

Videos have become very popular through various channels on the internet. They are shared more often than any other media on social media, generate more clicks in email newsletters and are often preferred to reading explainer text. Professional Service  firms should be taking advantage of this rise in video and have at least three main types of informative (and fun) videos to ensure visitors will be able to understand what you do, how you do it and why they should use you all through videos.


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Three types of video you should be using to market your professional services firm, its expertise and its service capability.

8 Ways to Encourage Employees to Share Your Content on Social Media

Sales Renewal's Insight

Your employees are can be your best marketing asset. Are you taking advantage of them? There are several effective ways to engage your employees and encourage them to share your content and marketing messages on their social channels. You can do this via a formal program by establishing an employee advocacy program or more informally. You need to figure out what will work best in your organization. Here are some tips!


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What can you do if employees won't engage with your employee advocacy program? These are 8 ways to encourage employees to share your content on social media

Content Curation Best Practices for B2B Marketers

Sales Renewal's Insight

We’ve been promoting the advantages of curated content (lower cost, enhanced credibility, broader selection of topics) for years so it’s heartening to hear it’s catching on. Check out these B2B tips.


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Content curation is a valuable B2B marketing tactic. Here are 5 content curation best practices B2B marketers need to use

6 Types Of Customer Segments that exist in the Market

Sales Renewal's Insight

How do you segment your customers? By demographics, by geography, by behavior or by smart segmentation?  Read about each how each segmentation works.


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There are various types of customer segments based on the different varieties of segmentation. In this article, we discuss 6 such customer segments.

Call to action: The how and where of CTAs

Sales Renewal's Insight

Three little letters … CTA. Those three powerful little letters not only will increase the user’s interaction with your website, but will also clue the user into knowing what to do next. There are simple CTA’s, “Shop Now”, “Buy”, but crafting a more compelling and powerful CTA leads to higher conversions. Learn how.


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A call to action is a marketing term for a button that entices a user to take an action, leading them down a conversion funnel. Find out how to use them.

How Mobile is Dominating the Customer Journey (and Why You Should Care)

Sales Renewal's Insight

Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.


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Mobile is changing the customer journey, so find out how your mobile marketing strategy can adapt to these changes to serve your customers better.

Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

Sales Renewal's Insight

“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.


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"Melts in your mouth, not in your hand," the slogan for M&M's candy, was trademarked as far back as 1954 and is one of the best-known ever. It's cute. It's memorable. And it's helped make M&M's brand the success it is today -- and not just because the phrase is catchy."

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