Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of focusing on single marketing ideas or tactics, instead of an integrated marketing strategy that incorporates multiple tactics for reduced cost and increased performance. There are a lot of marketing agencies out there who focus on specific marketing tactics such as direct mail, new websites, advertising, etc. Yet, for a business to have integrated marketing, they would need to hire multiple companies and have the time to manage and coordinate all of them to ensure they are helping the business grow. We have worked with a client who has the yearly tradition of going to an important trade show that they once deemed perfect for their market. They make it a priority to go each year, with the same booth they’ve used for years, to get their business noticed, make good connections, and hopefully come back with buckets of leads. Unfortunately, the buckets have been getting...

Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of focusing on single marketing ideas or tactics, instead of an integrated marketing strategy that incorporates multiple tactics for reduced cost and increased performance. There are a lot of marketing agencies out there who focus on specific marketing tactics such as direct mail, new websites, advertising,...

Remote Workers Are Outperforming Office Workers–Here’s Why

Sales Renewal's Insight

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.


Article Excerpt:

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences...

Holiday Marketing For Law Firms

Sales Renewal's Insight

Holidays are a time for interacting with people, whether it be your family, friends, neighbors or coworkers. This also makes it a great time to socialize with your clients. The end of the year makes a perfect time for you to say “thank you” to your clients and wish them the best for the new year. Personal interactions around the holidays are things your clients will remember in the new year.


Article Excerpt:

Holidays are a time for interacting with people, whether it be your family, friends, neighbors or coworkers. This also makes it a great time to socialize with your clients. The end of the year makes a perfect time for you to say “thank you” to your clients and wish them the best for the new year. Personal interactions around the holidays are things your clients will remember in the new year. Read Original Article Here  

How Financial Services Marketing Is Rebuilding Its Image

Sales Renewal's Insight

In the wake of several turbulent years throughout the financial industry, confidence in financial advisors has never quite fully recovered. Financial jargon, misplaced guidance and an inconsistent customer experience are but a few of the reasons behind this mistrust. So how can financial advisors regain the respect and trust of their clients and prospective clients? The solution: effective marketing. Read more about how marketing can transform how the financial world is perceived and how your firm can use a variety of tactics to increase client loyalty and develop new business.


Article Excerpt:

In the wake of several turbulent years throughout the financial industry, confidence in financial advisors has never quite fully recovered. Financial jargon, misplaced guidance and an inconsistent customer experience are but a few of the reasons behind this mistrust. So how can financial advisors regain the respect and trust of their clients and prospective clients? The solution: effective marketing. Read more about how marketing can transform how the financial world is perceived and how your firm can use a variety of tactics to increase client loyalty and develop new business.

Proud to Work Alongside Our Non-Profit Clients

professionals working together at desk
While Sales Renewal is best known for our one-stop marketing solutions, JointSourcing and Marketing Essentials, we are equally happy to work on smaller-scale projects. One of our strengths at Sales Renewal is that we work across a variety of different industries, offering unique perspectives that can shed new light on traditional strategies and “the way things have always been done”. Some of the work we are most proud of has been for non-profits, spanning educational, government, cultural, healthcare, and religious institutions, for which we have developed a number of innovative solutions on an a la carte basis. Our a la...

8 Easy Steps to Marketing Your Nonprofit Organization

Sales Renewal's Insight

Nonprofit organizations may traditionally not be as savvy when it comes to marketing as their consumer products counterparts, but when they realize that marketing is a way to not only satisfy consumer and donor needs but to spread their message points, share the mission statement, alert the public to events, and share breaking news that's relevant to their cause, many have come around to embracing a host of marketing tactics. Read more for some ideas that could help you make a significant difference in reaching the goals of your organization.


Article Excerpt:

Nonprofit organizations may traditionally not be as savvy when it comes to marketing as their consumer products counterparts, but when they realize that marketing is a way to not only satisfy consumer and donor needs but to spread their message points, share the mission statement, alert the public to events, and share breaking news that's relevant to their cause, many have come around to embracing a host of marketing tactics. Read more for some ideas that could help you make a significant difference in reaching the goals of your organization. Read Original Article Here

Video Marketing Strategy: What Law Firms Need to Know

video marketing interview
Sales Renewal's Insight

Committing to a video marketing strategy is often regarded as a high-cost endeavor that is difficult to master and integrate into a firm’s broader marketing strategy, not to mention that the associated ROI is hard to measure. But as the author of this article argues, video is only increasing in importance and is showing no signs of going away. In fact, using video should be an important consideration to increase brand awareness, drive traffic to your website, highlight thought leadership and facilitate business development efforts across the firm.


Article Excerpt:

Committing to a video marketing strategy is often regarded as a high-cost endeavor that is difficult to master and integrate into a firm’s broader marketing strategy, not to mention that the associated ROI is hard to measure. But as the author of this article argues, video is only increasing in importance and is showing no signs of going away. In fact, using video should be an important consideration to increase brand awareness, drive traffic to your website, highlight thought leadership and facilitate business development efforts across the firm. Read Original Article Here

Sales Renewal Introduces the JointSourcing Pro Solution For Professional Service Providers

Sales Renewal Introduces the JointSourcing Pro™ Solution For Professional Service Providers Professional Services Firms and Advisors benefit from a unique approach to achieving measurable success from their marketing and business development activities Concord, MA, September 20, 2018 – Sales Renewal is pleased to announce JointSourcing Pro, a unique marketing program designed to help professional service providers achieve measurable success from their marketing and business development activities. Professional services marketing is unlike most other industries’ marketing because it requires a specialized approach to earn personal trust and build long-term relationships that continue to grow business over time. Individual brand development, effective differentiation...

Networking: Necessary Evil or Untapped Opportunity?

Ah, networking - the marketing activity everyone loves to hate. We say if you hate it, you’re doing it wrong. What we often hear from people who do a lot of networking - professional services providers, in particular - is that networking is a necessary evil. But they don’t like it for a variety of reasons. It’s time consuming, for one thing. It’s uncomfortable to talk about yourself, many say. It’s very hard to differentiate yourself from competitors in the room.  And, maybe most important, it’s hard to know if it’s working: it’s frustrating to put a lot of time...

Branding Is the Strategic Backbone of Law Firm Marketing

Smart Marketing Ideas
Sales Renewal's Insight

Law firm branding has come of age.


Article Excerpt:

Branding is not just for consumer products anymore and has earned its place in the mainstream of professional services marketing over the past several years. While the expression of your brand may be a catchy tagline or new graphics, the true essence of the brand will be those defining factors that set you apart from your competition; in other words, your brand needs to speak to your differentiation. Learn more about branding in this article from industry expert Merry Neitlich. Read Original Article Here  

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