Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.
‘Thumb-Stopping,’ ‘Humaning,’ ‘B4H’: The Strange Language of Modern Marketing. – The New York Times
“Humaning” is not a word meant to be used by real people in real conversations. It’s just the latest of many ungainly terms from the world of marketing, where language is often twisted into new shapes with a certain goal in mind: persuading you to buy things.
How up-to-date are you on marketing buzzwords? Check this collection out to see.
Our fav: Thumb-Stopping!
Read the full article at: www.nytimes.com
12 Ways Service-Based Businesses Can Take Advantage of the Holiday Season
The Young Entrepreneur Council has some advice for service businesses and how they don't have to sit on the sidelines during the holiday shopping season.
It's no secret that product based businesses can get a lot of attention and extra sales during the holiday season. Because of that, service-based businesses can often overlook the opportunities for a boost in revenue during the shopping season, but there are different tactics and strategies to implement that can help them get a "piece of the pie" too. Read on for some examples offered by Entrepreneurs that service-based businesses can implement for the holidays.
Read the full article at: smallbiztrends.com
Coronavirus: How small businesses can boost holiday sales in 2020
Many consumers will do most of their shopping with local retailers. Small businesses need a digital plan to stay close to customers amid coronavirus pandemic.
Nearly seven in 10 small businesses see the winter holiday season as a top sales opportunity for their business, according to The Visa Back to Business Study – Holiday Edition. Small businesses have already faced unprecedented challenges in 2020, and the holiday season appears set to bring plenty of its own, amid a shaky economy and continued concerns about another wave of coronavirus infections. Read more to learn what all small businesses should focus on to ensure a successful 2020 holiday sales season.
Read the full article at: www.cnbc.com
5 evolving marketing strategies for the COVID-19 holiday season
This year, with so much uncertainty due to the pandemic, many marketers are wondering how to evolve their strategies for a holiday season that will be like no other. The marketing strategy that was right just a couple of months ago isn’t anymore.
Results from a new Adobe study of 1,000 consumers aims to help marketers understand how to prepare for what buying habits are ahead:
- 75% of shoppers are keeping with their holiday traditions but there'll be less demand for new brands
- 40% of consumers are looking for “distraction marketing" - messages that take them away from Covid realities; especially for Gen Z & Millennials
- With few places to go, 70% of consumers are saving more than they did pre-pandemic and most are looking for marketing that helps them find a good deal
- Buy online/pickup in store continues to grow at a staggering rate: 259% in 12 months
Read the full article at: blog.adobe.com
Sales Renewal Launches Strategic Marketing Consulting Practice
Businesses Turn to Sales Renewal to Create Strategies that Drive Success
Concord, Mass.—Oct 20, 2020—Sales Renewal, building on the success of its outsourced marketing offering, the JointSourcing Solution™, is pleased to announce the launch of its new, standalone Strategic Marketing consulting practice.
Since its founding in 2009, Sales Renewal has been offering...
Sales Renewal’s Strategic Consulting Service Helps Law Firm Pivot with New Business Model
Sales Renewal is often asked to help clients wrestling with challenging strategic decisions, whether it’s adjusting their business and marketing strategies to their new Covid realities (something that has unfortunately become way too common), reducing their time-to-first-dollar from prospects in their pipeline or...
CEO confidence rebounds, fueled by decreasing pessimism, improving prospects for revenues [Q3 2020 Vistage survey]
Signs of life in the economy and an increase of business activity has led to an increase in confidence of small and midsize business CEOs. The Vistage CEO Confidence Index rebounded to 82.8 in Q3 from 62.5 in Q2.
Factors that contributed to the rebound from last quarter include (#5 is a double edged sword):
- 32.5% improvements in revenue expectations
- 29.2% improvement in profitability expectations
- 28.3% increase in investment plans, largely driven by a significant decline in contraction
- 25.4% improvement in workforce plans
- 10.1% improvement in expectations for the U.S. economy - from 93% of CEOs being pessimistic to 83% (still a worryingly high number)
How to Evolve Your Digital Marketing Strategy in times of CoVID-19
The following list of strategies and tips, compiled by our online digital marketing training team, will help your company navigate CoVID-19 limitations.
The ability to adjust your marketing strategy to meet unexpected demands or market conditions is the hallmark of good management. During these continued times of uncertainty, when every day brings new challenges, it can sometimes be difficult to see the “strategic” forest for the “tactical” trees that seem to need our attention every day. Sales Renewal works with our clients every day to ensure we keep an eye on the forest, ensuring that the underlying strategy is sound enough to weather this storm on multiple fronts, including digital strategies. Read more in this article by DMAC about how your online presence should adapt during the Covid era.
Despite Economic Uncertainty, Small Businesses Are Gaining Optimism
CEO confidence in their businesses is growing despite economic uncertainty, according to the July Vistage/Wall Street Journal survey.
We're going to start posting this WSJ monthly of Small Businesses each month.
The WSJ spun the July report as significant improvement but there's a glass half empty/full aspect to it.
Yes 75.% is a great improvement in confidence over 44.7% but it's still down 30% from where it was in Feb.
Q2 2020 North American M&A Report | PitchBook
M&A activity in Q2 2020 continued to decline as COVID-19 remained an unrelenting problem in North America, and especially the US. Nevertheless, certain sectors are seeing pockets of stable dealmaking.
If you’re thinking of acquiring a firm to solve your revenue problems, we have potential bad news: M&A activity in the second quarter of 2020 continued to decline, with $336.8 billion over 2,025 transactions. This is a substantial decline from the record activity seen in recent years which the report calls “the canary in an M&A coal mine.” Quarter over quarter declines were 41.1% and 24.2% for deal value and count, respectively, compared to an already slow Q1 2020.