Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

How Financial Services Marketing Is Rebuilding Its Image

Sales Renewal's Insight

In the wake of several turbulent years throughout the financial industry, confidence in financial advisors has never quite fully recovered. Financial jargon, misplaced guidance and an inconsistent customer experience are but a few of the reasons behind this mistrust. So how can financial advisors regain the respect and trust of their clients and prospective clients? The solution: effective marketing. Read more about how marketing can transform how the financial world is perceived and how your firm can use a variety of tactics to increase client loyalty and develop new business.


Article Excerpt:

In the wake of several turbulent years throughout the financial industry, confidence in financial advisors has never quite fully recovered. Financial jargon, misplaced guidance and an inconsistent customer experience are but a few of the reasons behind this mistrust. So how can financial advisors regain the respect and trust of their clients and prospective clients? The solution: effective marketing. Read more about how marketing can transform how the financial world is perceived and how your firm can use a variety of tactics to increase client loyalty and develop new business.

Proud to Work Alongside Our Non-Profit Clients

professionals working together at desk
While Sales Renewal is best known for our one-stop marketing solutions, JointSourcing and Marketing Essentials, we are equally happy to work on smaller-scale projects. One of our strengths at Sales Renewal is that we work across a variety of different industries, offering unique perspectives that can shed new light on traditional strategies and “the way things have always been done”. Some of the work we are most proud of has been for non-profits, spanning educational, government, cultural, healthcare, and religious institutions, for which we have developed a number of innovative solutions on an a la carte basis. Our a la...

8 Easy Steps to Marketing Your Nonprofit Organization

Sales Renewal's Insight

Nonprofit organizations may traditionally not be as savvy when it comes to marketing as their consumer products counterparts, but when they realize that marketing is a way to not only satisfy consumer and donor needs but to spread their message points, share the mission statement, alert the public to events, and share breaking news that's relevant to their cause, many have come around to embracing a host of marketing tactics. Read more for some ideas that could help you make a significant difference in reaching the goals of your organization.


Article Excerpt:

Nonprofit organizations may traditionally not be as savvy when it comes to marketing as their consumer products counterparts, but when they realize that marketing is a way to not only satisfy consumer and donor needs but to spread their message points, share the mission statement, alert the public to events, and share breaking news that's relevant to their cause, many have come around to embracing a host of marketing tactics. Read more for some ideas that could help you make a significant difference in reaching the goals of your organization. Read Original Article Here

Video Marketing Strategy: What Law Firms Need to Know

video marketing interview
Sales Renewal's Insight

Committing to a video marketing strategy is often regarded as a high-cost endeavor that is difficult to master and integrate into a firm’s broader marketing strategy, not to mention that the associated ROI is hard to measure. But as the author of this article argues, video is only increasing in importance and is showing no signs of going away. In fact, using video should be an important consideration to increase brand awareness, drive traffic to your website, highlight thought leadership and facilitate business development efforts across the firm.


Article Excerpt:

Committing to a video marketing strategy is often regarded as a high-cost endeavor that is difficult to master and integrate into a firm’s broader marketing strategy, not to mention that the associated ROI is hard to measure. But as the author of this article argues, video is only increasing in importance and is showing no signs of going away. In fact, using video should be an important consideration to increase brand awareness, drive traffic to your website, highlight thought leadership and facilitate business development efforts across the firm. Read Original Article Here

Sales Renewal Introduces the JointSourcing Pro Solution For Professional Service Providers

Sales Renewal Introduces the JointSourcing Pro™ Solution For Professional Service Providers Professional Services Firms and Advisors benefit from a unique approach to achieving measurable success from their marketing and business development activities Concord, MA, September 20, 2018 – Sales Renewal is pleased to announce JointSourcing Pro, a unique marketing program designed to help professional service providers achieve measurable success from their marketing and business development activities. Professional services marketing is unlike most other industries’ marketing because it requires a specialized approach to earn personal trust and build long-term relationships that continue to grow business over time. Individual brand development, effective differentiation...

Networking: Necessary Evil or Untapped Opportunity?

Ah, networking - the marketing activity everyone loves to hate. We say if you hate it, you’re doing it wrong. What we often hear from people who do a lot of networking - professional services providers, in particular - is that networking is a necessary evil. But they don’t like it for a variety of reasons. It’s time consuming, for one thing. It’s uncomfortable to talk about yourself, many say. It’s very hard to differentiate yourself from competitors in the room.  And, maybe most important, it’s hard to know if it’s working: it’s frustrating to put a lot of time...

Branding Is the Strategic Backbone of Law Firm Marketing

Smart Marketing Ideas
Sales Renewal's Insight

Law firm branding has come of age.


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Branding is not just for consumer products anymore and has earned its place in the mainstream of professional services marketing over the past several years. While the expression of your brand may be a catchy tagline or new graphics, the true essence of the brand will be those defining factors that set you apart from your competition; in other words, your brand needs to speak to your differentiation. Learn more about branding in this article from industry expert Merry Neitlich. Read Original Article Here  

Client Development: A First Year Lawyer Shares What He Has Learned

Sales Renewal's Insight

I truly love coaching lawyers. I especially love coaching lawyers with a burning desire to learn. Over the years, I have coached very few first year lawyers, but those I have coached have been among the most motivated. …


Article Excerpt:

It’s never too early to start thinking about building a book of business. One of the most effective ways of doing so is putting yourself in the client’s shoes and approaching business development from the client perspective. Learn some basic lessons from a top industry coach and try implementing them into your own practice. Read Original Article Here  

Now Hiring: Senior Marketing Manager

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Sales Renewal's Insight

We're growing, and looking for an experienced marketing professional with demonstrated success. Please review the job description here. This is a remote position and the successful candidate will enjoy working with a diverse set of clients and a talented team of co-workers. 


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