Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

How to Understand and Solve Your Customers’ Problems

Sales Renewal's Insight

Connecting our customers' problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective - but underused - ways of understanding your customers' pain points, including keyword research, customer surveys, and review management.


Article Excerpt:

Find a way to change the context, to make the competition irrelevant, and to provide a utility that makes you a welcomed guest.

Maximize Customer Engagement With the Right Data Insights from the Right Data

data vortex
Sales Renewal's Insight
Sales Renewal's insight:

Many of us understand that analytics are key to gaining a competitive advantage but fewer of us really understand which data is important and how to put that data to use. Whether it's Big Data or little data, technology can help all businesses gain valuable intelligence about their customers. This article outlines 3 steps to gaining actionable insights from your data. Important aspects of making the most of your data includes providing context, looking at trends instead of individual data points, and gaining insights that are aligned with your overall strategy.


Article Excerpt:

To improve customer engagement, you need to achieve personalization, predict behavior, and create conversations. All those depend on insights derived from data. So take these 3 steps.</blockq

Managing When the Future Is Unclear

A foggy road ahead
Sales Renewal's Insight

The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we're going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.


Article Excerpt:

Periods of uncertainty don’t have to be paralyzing.

Marketing New Year Resolutions

marketing new year resolutions
We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for your business? Small business owners are consistently pulled into many different directions. We spend so much of our time trying to make that next sale, keeping customers happy and product on the shelf, that many tasks fall by the wayside. What if you set just...

20 Small Business Trends and Predictions for 2019

Sales Renewal's Insight

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.


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Keep your eye on these top 20 trends for small business in 2019! Included is everything from cybersecurity to marketing to banking. Read Original Article Here  

What is Retargeting and How Can Professional Service Firms Utilize It?

Retargeting for Professional Service Firms
Sales Renewal's Insight

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.


Article Excerpt:

Retargeting – It can be beneficial for both your business and your target audience. As consumers, you’ve seen it; while cruising through your Facebook feed, there's sponsored content from the website you just visited. Professional services can be just as effective in using retargeting as consumer products. The goal is to make sure the information you wish to retarget is relevant to the user as they progress through the buying cycle. Read Original Article Here  

The Most Common Small Business Marketing Problem: Missing the Forest for the Trees

Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of focusing on single marketing ideas or tactics, instead of an integrated marketing strategy that incorporates multiple tactics for reduced cost and increased performance. There are a lot of marketing agencies out there who focus on specific marketing tactics such as direct mail, new websites, advertising,...

Remote Workers Are Outperforming Office Workers–Here’s Why

Sales Renewal's Insight

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.


Article Excerpt:

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences...

Holiday Marketing For Law Firms

Sales Renewal's Insight

Holidays are a time for interacting with people, whether it be your family, friends, neighbors or coworkers. This also makes it a great time to socialize with your clients. The end of the year makes a perfect time for you to say “thank you” to your clients and wish them the best for the new year. Personal interactions around the holidays are things your clients will remember in the new year.


Article Excerpt:

Holidays are a time for interacting with people, whether it be your family, friends, neighbors or coworkers. This also makes it a great time to socialize with your clients. The end of the year makes a perfect time for you to say “thank you” to your clients and wish them the best for the new year. Personal interactions around the holidays are things your clients will remember in the new year. Read Original Article Here