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What is Digital Accessibility?

You’re probably familiar with the concept of accessibility - adding wheelchair ramps, reserving disability-friendly parking, including Braille on signage, providing automatic doors, and many other initiatives and adaptations that allow equal access to stores, facilities, and resources. The Americans with Disabilities Act (ADA) has enforced the right of all people to have equal opportunity regardless of ability status. This legislation has made sweeping improvements in physical accessibility, but did you realize that the ADA applies to the digital world as well?

Website accessibility is often overlooked, in part because the ADA legislation was drafted in 1990 - before the internet boom created a new set of virtual and digital...

Seminar: Sales vs. Marketing, Making 1+1=3

Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of its parts - effectively making 1 + 1 = 3.

Sales Renewal CEO Keith Loris recently presented a seminar to a Vistage group outlining the differences between the two departments, including how those distinctions can be fused to augment each other. The long-term revenue generation focus of marketing keeps the short-term revenue generation pipeline of sales full, while successful sales’ rich data steers the marketing department’s targeting, tactics, and approaches. With...