Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Sales Renewal's Insight
Is your business part of the 91% of small businesses that plan on increasing their advertising spend in 2019? Not surprising, digital advertising is the channel which is expected to see the greatest increase in advertising spend. Read why small businesses are turning to digital advertising.


Article Excerpt:

Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%).

Six Tips for Getting the Most Out of Your Marketing Agency

Marketing Agency Relationships: How to Find & Keep the Right One - Sales Renewal Blog
Sales Renewal's Insight
As the author says right at the outset of the article (registration required): relationships are hard! But, after years of working closely with our clients towards their marketing and business success, we at Sales Renewal firmly believe they’re worth working at! And we’re pleased to say that these six tips are pretty much baked into each of our client relationships. Hiring an agency to develop, implement and then manage your custom marketing program does require a level of commitment and trust, but in the end, the effort put in by both client and agency can lead to measurable results.


Article Excerpt:

A good marketing agency/client relationship is vital to your business. Here's how to find the right agency and cultivate a lasting, meaningful relationship with your marketing agency of choice.

The New Era of Marketing Strategy

Sales Renewal's Insight
Relying too heavily on data when trying to create authentic customer experiences seems to have back-fired for some companies whose recent actions have caused significant damage to the customer trust they had built up and all but taken for granted (think: Facebook.) Marketers should remember that customers are human beings, not just numbers on a spreadsheet or sequences in an algorithm. So how do marketers meet increasingly sophisticated customer experience expectations that tend to be based on data, when those same customers are using more ad blockers and other privacy protection tools? This article suggests that the innovative use of AI technologies and curation platforms may be part of the solution to data overload.


Article Excerpt:

Marketers have eroded customers’ trust in their quest to know them better. What’s the best path forward?

Cashing Out: 3 Tips for Valuing and Preparing Your Business for Sale

Sales Renewal has worked with a number of business owners looking to increase revenue in preparation for a sale and our advice is always the same: make sure to plan well in advance. Some of the most common valuation methods for selling your business, such as discounted cash-flow or a multiple of revenue or EBITDA, depend on a track-record of profitability in order to get the best possible price. Whether you’re looking forward to a relaxing retirement or jumping into the next big idea, don’t let your excitement cause you to leave money on the table. The Sales Renewal Marketing Investment Analysis: Exit Planning Edition will help you determine if your current marketing efforts are likely to meet your Exit Revenue Goal - Sales Renewal Blog
Sales Renewal's Insight
Sales Renewal has worked with a number of business owners looking to increase revenue in preparation for a sale and our advice is always the same: make sure to plan well in advance. Some of the most common valuation methods for selling your business, such as discounted cash-flow or a multiple of revenue or EBITDA, depend on a track-record of profitability in order to get the best possible price. Whether you’re looking forward to a relaxing retirement or jumping into the next big idea, don’t let your excitement cause you to leave money on the table. The Sales Renewal Marketing Investment Analysis: Exit Planning Edition will help you determine if your current marketing efforts are likely to meet your Exit Revenue Goal.


Article Excerpt:

The journey from founder to investor is a time where all of your hard work and dedication can bear fruit.

6 Secrets to Driving Leads Online that You Need to Know

6 Secrets to Driving Leads Online that You Need to Know - Sales Renewal Blog
Sales Renewal's Insight
Lead generation is one of those marketing terms that sounds easy, but many businesses still struggle to find the right combination of strategies and tactics to actually convert as many leads as they expect. Selecting the right lead magnet (sometimes known as click-bait) and actually telling your audience why it’s important to them is critical, as are strong Calls-to-Action and straightforward and easy to fill forms: the last thing you want is to lose a lead because they can’t be bothered to fill in all the information you’ve requested. Combine these with a targeted online advertising strategy and a strong SEO program, and you’re well on your way to effective lead generation.


Article Excerpt:

Ready to attract and convert new leads? We'll show you the 8 secrets to driving leads online to connect with and convert members of your target audience.

The negative impact of an outdated firm website

The negative impact of an outdated firm website
Sales Renewal's Insight

A common mistake that a business can make is creating their website and never updating it again. When visitors come to a site that is out of date, it creates a very poor first impression: if you don’t care about your business why would any prospect? Regularly updating a site’s content helps with its search engine ranking and ability to retain visitors and generate leads. Scheduling time to check for updates, bugs or sharing a post will help keep your site safe, up to date and welcoming to visitors.


Article Excerpt:

If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

SEO: How to Optimize Web Pages – BusinessTown

Sales Renewal's Insight

The term “Search Engine Optimization” often overwhelms business owners who may not understand just how it works and how to improve it. While there are multiple ways to improve SEO over time, there are a few basic details that you should be aware of and can implement yourself. Take a look at these basic tips that are the foundation of all SEO efforts.


Article Excerpt:

From the title tag to the meta description and images, learn how to optimize the different elements of your webpage so people can find you online.

Is Your Business Built for 24/7 Customer Relationships?

Sales Renewal's Insight

A seismic shift is under way that many businesses cannot ignore: thanks to new technologies, instead of waiting for customers to come to you, you can address your customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.


Article Excerpt:

New technologies have made 24/7 customer relationships possible. It’s time to change your business model accordingly.

Three Critical Videos for Marketing Professional Services Firm

Sales Renewal's Insight

Videos have become very popular through various channels on the internet. They are shared more often than any other media on social media, generate more clicks in email newsletters and are often preferred to reading explainer text. Professional Service  firms should be taking advantage of this rise in video and have at least three main types of informative (and fun) videos to ensure visitors will be able to understand what you do, how you do it and why they should use you all through videos.


Article Excerpt:

Three types of video you should be using to market your professional services firm, its expertise and its service capability.