Sales Renewal's Insight
Think persona targeting is only for people? Think again.

Article Excerpt:
Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should have one too. But until your dog has a job and can pay some bills, the marketing personas you should focus on are those of your ideal prospects. Remember, your customers come into your sales funnel looking for different products or solutions, for different reasons, and with different buying criteria. Do you have a marketing persona for each of them? This is a fundamental step in crafting your message and it's also helpful in positioning and pricing decisions....

Sales Renewal's Insight

For the record, we absolutely do NOT recommend that to "simply swipe your competitor’s keywords" is a good practice. Other than that, this is a very helpful preliminary checklist.

 

SEO Best Practices change regularly, and every business has to determine how to manage its website and online strategies to best allocate its resources. For that reason, we've found that customized programs provide far better returns than "cookie cutter" solutions or "plug and play" tools. One way we are Reinventing Small Business Marketing is by changing the way our clients use their budgets, tools and time to produce the best marketing and sales results.

If you want to go beyond the checklist referenced here - or aren't even sure how to respond to some of these suggestions - contact us.

Article Excerpt:
In today's competitive online world, SEO is extremely important for site rank. This article details analytics, keyword research, site traffic, & other ways to increase rank

Sales Renewal's Insight
This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are…

Article Excerpt:
Manufacturing may be ripe for a reawakening. From Washington to Vermont, city school districts, vocational schools, colleges and universities are financing programs designed to attract students to manufacturing careers. We work with many engineering firms and manufacturers, and one of their greatest challenges is finding and keeping experienced workers to keep up with production demands. As unemployment rates dip to surprisingly low levels this year, finding skilled laborers is a significant challenge for some of our clients. As production engineers take up some of the slack in manufacturing organizations, what does that mean to your company if your primary prospects...

Sales Renewal's Insight
JointSourcing is unique and especially beneficial for small businesses because it ensures that the client's economic interests are perfectly aligned with its marketing agency's. In this way, Sales Renewal is "sharing risk and reward" with its clients, and in the process, reinventing small business marketing.

Article Excerpt:
Sales Renewal Founder and CEO Keith Loris was recently interviewed by SuperbCrew Business News. The interview focusd on Sales Renewal's three marketing service offerings: JointSourcing, Marketing Essentials, and Flex Marketing. While each is unique, all of the services were designed to solve the primary marketing challenges faced by small- and medium-sized businesses - chiefly, time and budget constraints. The JointSourcing Solution  has proven successful for small and medium-sized businesses in a wide variety of industries, from retail and manufacturing to professional services, in both the B2B and B2C realms. While JointSourcing some large businesses with internal marketing departments have used Sales Renewal's team to essentially create "pop up"...