Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Effective Strategies and Tactics for Incorporating Photos Into Your Small Business Marketing Plan

Sales Renewal's Insight

Many important marketing tactics rely on eye-catching, arresting visuals and never has it been more important to make sure professional-quality images and videos. In this day and age when glamorous selfies, mouth-watering food photography, and breathtaking action shots (not to mention cute puppies) dominate our social media feeds, businesses need to step up their game with their own images.  A good picture has the power to grab a user’s attention and help your small business gain visibility, both on your website and social channels. Professional pictures of employees, products or even your building can resonate with prospects and make them feel more connected to you as a business.


Article Excerpt:

How to use high-quality photographs and videos, which provides great ROI, for building and marketing small business owners business products or services?

Why Marketing Automation Matters for Your Business

Sales Renewal's Insight

Ever wish you had more time in the day to devote to actual strategic initiatives rather than attending to more mundane tasks, like customer emails? We all know how important it is to engage in a regular and timely manner with both new and existing customers, but it’s so time consuming! Enter: marketing automation. Marketing automation can you help you execute and organize email outreach more efficiently while saving you something that you desperately need: time. A good automation system can help you gain new leads while keeping your current customers happy.


Article Excerpt:

Marketing automation can free you up to focus on big-picture business strategy.

Online Reviews: Your Reputation Is On The Line

Sales Renewal's Insight

Online reviews are one of the most powerful sales tools available to B2C (and many B2B) businesses. The numbers prove it:


Article Excerpt:

You finish a big job. The customer’s thrilled. Next thing you know, the client’s neighbor wants you to price out some work. Isn’t word-of-mouth a wonderful thing? Now imagine that same happy customer didn’t just talk to his neighbor — he went out and told the whole state how much he liked your work. Talk about a job well done. Welcome to the wonderful world of online customer reviews!

How to Understand and Solve Your Customers’ Problems

Sales Renewal's Insight

Connecting our customers' problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective - but underused - ways of understanding your customers' pain points, including keyword research, customer surveys, and review management.


Article Excerpt:

Find a way to change the context, to make the competition irrelevant, and to provide a utility that makes you a welcomed guest.

Maximize Customer Engagement With the Right Data Insights from the Right Data

data vortex
Sales Renewal's Insight
Sales Renewal's insight:

Many of us understand that analytics are key to gaining a competitive advantage but fewer of us really understand which data is important and how to put that data to use. Whether it's Big Data or little data, technology can help all businesses gain valuable intelligence about their customers. This article outlines 3 steps to gaining actionable insights from your data. Important aspects of making the most of your data includes providing context, looking at trends instead of individual data points, and gaining insights that are aligned with your overall strategy.


Article Excerpt:

To improve customer engagement, you need to achieve personalization, predict behavior, and create conversations. All those depend on insights derived from data. So take these 3 steps.</blockq

Managing When the Future Is Unclear

Sales Renewal's Insight

The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we're going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.


Article Excerpt:

Periods of uncertainty don’t have to be paralyzing.

Marketing New Year Resolutions

marketing new year resolutions
We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for your business? Small business owners are consistently pulled into many different directions. We spend so much of our time trying to make that next sale, keeping customers happy and product on the shelf, that many tasks fall by the wayside. What if you set just five or six manageable goals and looked at them on a weekly or even monthly basis? Consistency and keeping them top-of-mind is key. Write them down, don’t let them weigh you down. We challenge you to think about these five marketing ideas in thinking about how to focus your 2019 business resolutions. What do your online and real-world footprints look like? Do you know who your customers are? What is your brand saying to your customers? Have you actually listened to your customers? Are you putting too many of your marketing eggs in one basket? You might be asking yourself...

20 Small Business Trends and Predictions for 2019

Sales Renewal's Insight

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.


Article Excerpt:

Keep your eye on these top 20 trends for small business in 2019! Included is everything from cybersecurity to marketing to banking. Read Original Article Here  

What is Retargeting and How Can Professional Service Firms Utilize It?

Retargeting for Professional Service Firms
Sales Renewal's Insight

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.


Article Excerpt:

Retargeting – It can be beneficial for both your business and your target audience. As consumers, you’ve seen it; while cruising through your Facebook feed, there's sponsored content from the website you just visited. Professional services can be just as effective in using retargeting as consumer products. The goal is to make sure the information you wish to retarget is relevant to the user as they progress through the buying cycle. Read Original Article Here