Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Why Branding Is Important for Growing Professional Services Firms

Sales Renewal logo is a visual component of our brand.
A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized nature of professional services, it’s fair to say many prospective clients are uncertain about how to evaluate your services. For that reason alone, your brand becomes an important way to establish credibility and trust. And, it’s important to note, regardless of how much – or...

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

Sales Renewal's Insight
JointSourcing is unique and especially beneficial for small businesses because it ensures that the client's economic interests are perfectly aligned with its marketing agency's. In this way, Sales Renewal is "sharing risk and reward" with its clients, and in the process, reinventing small business marketing.


Article Excerpt:

Sales Renewal Founder and CEO Keith Loris was recently interviewed by SuperbCrew Business News. The interview focusd on Sales Renewal's three marketing service offerings: JointSourcing, Marketing Essentials, and Flex Marketing. While each is unique, all of the services were designed to solve the primary marketing challenges faced by small- and medium-sized businesses - chiefly, time and budget constraints. The JointSourcing Solution  has proven successful for small and medium-sized businesses in a wide variety of industries, from retail and manufacturing to professional services, in both the B2B and B2C realms. While JointSourcing some large businesses with internal marketing departments have used Sales Renewal's team to essentially create "pop up"...

Brand Watch: Can You Buy Loyalty for a Quarter?

People who shop ALDI tend to more than loyal - they’re really Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What’s ALDI’s appeal? In a nutshell, the German-based grocer sells quality foods in a decidedly no-frills store atmosphere. ALDI doesn’t appear to be worried about the Amazon vs. Wal*Mart retail fight that’s raging again (and at a more heated pace) this year. In fact, ALDI shoppers seem to enjoy participating in the “in real life” shopping experience a...

Jeff Bezos finally revealed how many people pay for Amazon Prime

Sales Renewal's Insight
Amazon's Jeff Bezos revealed Prime's membership numbers for the first time. What lessons can be learned about service offerings?


Article Excerpt:

Say what you will about Amazon, its founder and its Prime program; we'd like to focus on two things regarding this latest story about the unconventional retailer that people love...and hate.   Bezos understands shoppers, and Amazon understands how to productize services. Productizing services is a marketing tool we often use to help our clients market both goods and services.   Contact us about productizing a service to help you sell more to new and existing customers   What Amazon Understands About Marketing Services and Adapting Marketing Tactics Prime proves that customers value service "extras," and are, in fact, willing to pay...

Brand Smart – Or Why Your Logo Should Be Built to Last

Sales Renewal's Insight
EPA Administrator Scott Pruitt reportedly thinks the seal looks like “a marijuana leaf.” This isn’t the first time the EPA’s iconography has irked politicians.Is your logo built to stand the test of time? (And change of leadership?)


Article Excerpt:

Branding or re-branding? Logo design can be a dicey business. Capturing the essence of your company - its mission, history and direction as well as products and services - in a logo that's easy-to-recognize, memorable and attractive (and that reduces well to a 1x1" or smaller space) is a great challenge. Creating one your company can live with for a decade or more? Well, good luck. The challenge is just as daunting, or more so, for government agencies, NGOs and non-profits. We could argue that it's increasingly important for all organizations in the global market where we are all necessarily...

A Tough Task for Facebook: European-Type Privacy for All – The New York Times

Sales Renewal's Insight
"Next month, a comprehensive new data protection law goes into effect in the European Union, placing greater requirements on how companies like Facebook and Google handle users’ personal information. It also strengthens individuals’ rights to control the collection and use of their data. Last week, Mark Zuckerberg, Facebook’s chief executive, said his company would offer its users all over the world the same privacy controls required under the European law."


Article Excerpt:

Nice, high level review of some of the general requirements and rights under the new European privacy law, called the General Data Protection Regulation (GDPR).

What every employee expects

Sales Renewal's Insight
Lead Change is a leadership media destination with a unique editorial focus on driving change within organizations, teams, and individuals. Lead Change, a division of Weaving Influence, publishes twice monthly with SmartBrief. Today's post is by Mark Miller. What are the basics all team members want and need, regardless of their level of talent?


Article Excerpt:

Marketing is vital to your company's financial position, immediate growth, and longterm success. Your employees are just as vital to all three! We're not HR experts, but we know happy employees make great spokespersons for their employers! 

Google’s New Mobile-First Indexing May Have eCommerce Implications

Sales Renewal's Insight
Google's New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.


Article Excerpt:

Having mobile specific pages is definitely not good enough anymore, and now, having a responsive design may not be enough, either. As the article says, "The overall trend is clear. Google wants fast-moving, mobile friendly, and mobile content-rich pages. Follow these practices, and page rankings will improve." It's hard to keep up with search ranking changes, but they are exactly what drives an improved web experience for everyone online. There's no end to the continuous improvement trend, either. Accelerated Mobile Pages (AMP) will be the next necessary step to keep your website at the top of the rankings. Does your...

What’s different about digital marketing in the cannabis industry?

Sales Renewal's Insight
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.


Article Excerpt:

In a classic case of a product that's not ready to market, it's time to get ready to market. In the heavily regulated, and still evolving, cannabis industry, there's still much for marketers to do. Considerable planning, positioning, branding and even advertising strategies need to be created, implemented. and managed while preparing a product for launch. During this time, marketing is often neglected - and profits can lag for months, or longer. If you don't have the resources to devote to an upcoming product launch, you might be interested in our execution services (our team picks up where your team leaves off, so all...