Explore Sales Renewal’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Alexa and Yext and Oh, the Possibilities

Alexa and Yext sales listings
Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa,  “Find X near me”  (where X is what your business does) and it will respond with your company contact info.  And the icing on the cake is that there’s no extra cost for this. Yext is a Local Marketing platform that drives sales by:    increasing your site’s rank in local search and providing access to listing...

EasyAuthoring, a Smart Content Marketing Tool for Small Business

Easy vs. Hard Content Marketing
The debate over the value of content may go on forever, and then there's the endless debate over the finer points of creating and scheduling that content. What marketing experts agree on is clear, however: good content is extremely valuable and creating and managing that content is time-consuming. Here’s one way we help our clients strike a balance by generating quality content regularly and easily. EasyAuthoring Enables Faster, Better Content Creation & Sharing Many tools exist that enable sharing and scheduling of posts across social media channels. HootSuite and Buffer were early arrivals and new tools pop up regularly. Ours...

Even Your Dog Has A Persona

Sales Renewal's Insight
Think persona targeting is only for people? Think again.

Article Excerpt:

Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should have one too. But until your dog has a job and can pay some bills, the marketing personas you should focus on are those of your ideal prospects. Remember, your customers come into your sales funnel looking for different products or solutions, for different reasons, and with different buying criteria. Do you have a marketing persona for each of them? This is a fundamental step in crafting your message and it's also helpful in positioning and pricing decisions....

Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience

The JointSourcing Solution helped Image 4 orchestrate a strategic repositioning to achieve its dual goals of growing revenue and unifying its brand & messaging across four distinct verticals. Boston, May 23, 2018 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing, is pleased to announce the latest client to successfully employ the JointSourcing Solution™ to grow its  brand and revenue. JointSourcing helped  Image 4, a marketing agency that has been creating award-winning 3D brand experiences for 30+ years, unify its brand & messaging across four verticals, refocus existing service offerings, identify strategic initiatives to...

SEO: Conducting Checklists/Audits for Firm’s Online Success

Sales Renewal's Insight

For the record, we absolutely do NOT recommend that to "simply swipe your competitor’s keywords" is a good practice. Other than that, this is a very helpful preliminary checklist.


SEO Best Practices change regularly, and every business has to determine how to manage its website and online strategies to best allocate its resources. For that reason, we've found that customized programs provide far better returns than "cookie cutter" solutions or "plug and play" tools. One way we are Reinventing Small Business Marketing is by changing the way our clients use their budgets, tools and time to produce the best marketing and sales results.

If you want to go beyond the checklist referenced here - or aren't even sure how to respond to some of these suggestions - contact us.

Article Excerpt:

In today's competitive online world, SEO is extremely important for site rank. This article details analytics, keyword research, site traffic, & other ways to increase rank

One space between each sentence, they said. Science just proved them wrong. 

Sales Renewal's Insight
Obviously, there needs to be a standard. But do we really want to leave it to science?

Article Excerpt:

One or two spaces after a period?  Could this perennial debate among grammar and marketing nerds finally be resolved by science?

Colleges are adding programs in a once-decimated industry — manufacturing

Sales Renewal's Insight
This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are…

Article Excerpt:

Manufacturing may be ripe for a reawakening. From Washington to Vermont, city school districts, vocational schools, colleges and universities are financing programs designed to attract students to manufacturing careers. We work with many engineering firms and manufacturers, and one of their greatest challenges is finding and keeping experienced workers to keep up with production demands. As unemployment rates dip to surprisingly low levels this year, finding skilled laborers is a significant challenge for some of our clients. As production engineers take up some of the slack in manufacturing organizations, what does that mean to your company if your primary prospects...

Why Branding Is Important for Growing Professional Services Firms

Sales Renewal logo is a visual component of our brand.
A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized nature of professional services, it’s fair to say many prospective clients are uncertain about how to evaluate your services. For that reason alone, your brand becomes an important way to establish credibility and trust. And, it’s important to note, regardless of how much – or...

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

Sales Renewal's Insight
JointSourcing is unique and especially beneficial for small businesses because it ensures that the client's economic interests are perfectly aligned with its marketing agency's. In this way, Sales Renewal is "sharing risk and reward" with its clients, and in the process, reinventing small business marketing.

Article Excerpt:

Sales Renewal Founder and CEO Keith Loris was recently interviewed by SuperbCrew Business News. The interview focusd on Sales Renewal's three marketing service offerings: JointSourcing, Marketing Essentials, and Flex Marketing. While each is unique, all of the services were designed to solve the primary marketing challenges faced by small- and medium-sized businesses - chiefly, time and budget constraints. The JointSourcing Solution  has proven successful for small and medium-sized businesses in a wide variety of industries, from retail and manufacturing to professional services, in both the B2B and B2C realms. While JointSourcing some large businesses with internal marketing departments have used Sales Renewal's team to essentially create "pop up"...