Sales Renewal's Insight
JointSourcing is unique and especially beneficial for small businesses because it ensures that the client's economic interests are perfectly aligned with its marketing agency's. In this way, Sales Renewal is "sharing risk and reward" with its clients, and in the process, reinventing small business marketing.

Article Excerpt:
Sales Renewal Founder and CEO Keith Loris was recently interviewed by SuperbCrew Business News. The interview focusd on Sales Renewal's three marketing service offerings: JointSourcing, Marketing Essentials, and Flex Marketing. While each is unique, all of the services were designed to solve the primary marketing challenges faced by small- and medium-sized businesses - chiefly, time and budget constraints. The JointSourcing Solution  has proven successful for small and medium-sized businesses in a wide variety of industries, from retail and manufacturing to professional services, in both the B2B and B2C realms. While JointSourcing some large businesses with internal marketing departments have used Sales Renewal's team to essentially create "pop up"...

Sales Renewal's Insight
Amazon's Jeff Bezos revealed Prime's membership numbers for the first time. What lessons can be learned about service offerings?

Article Excerpt:
Say what you will about Amazon, its founder and its Prime program; we'd like to focus on two things regarding this latest story about the unconventional retailer that people love...and hate.   Bezos understands shoppers, and Amazon understands how to productize services. Productizing services is a marketing tool we often use to help our clients market both goods and services.   Contact us about productizing a service to help you sell more to new and existing customers   What Amazon Understands About Marketing Services and Adapting Marketing Tactics Prime proves that customers value service "extras," and are, in fact, willing to pay...

Sales Renewal's Insight
EPA Administrator Scott Pruitt reportedly thinks the seal looks like “a marijuana leaf.” This isn’t the first time the EPA’s iconography has irked politicians.Is your logo built to stand the test of time? (And change of leadership?)

Article Excerpt:
Branding or re-branding? Logo design can be a dicey business. Capturing the essence of your company - its mission, history and direction as well as products and services - in a logo that's easy-to-recognize, memorable and attractive (and that reduces well to a 1x1" or smaller space) is a great challenge. Creating one your company can live with for a decade or more? Well, good luck. The challenge is just as daunting, or more so, for government agencies, NGOs and non-profits. We could argue that it's increasingly important for all organizations in the global market where we are all necessarily...

Sales Renewal's Insight
Google's New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.

Article Excerpt:
Having mobile specific pages is definitely not good enough anymore, and now, having a responsive design may not be enough, either. As the article says, "The overall trend is clear. Google wants fast-moving, mobile friendly, and mobile content-rich pages. Follow these practices, and page rankings will improve." It's hard to keep up with search ranking changes, but they are exactly what drives an improved web experience for everyone online. There's no end to the continuous improvement trend, either. Accelerated Mobile Pages (AMP) will be the next necessary step to keep your website at the top of the rankings. Does your...

Sales Renewal's Insight
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.

Article Excerpt:
In a classic case of a product that's not ready to market, it's time to get ready to market. In the heavily regulated, and still evolving, cannabis industry, there's still much for marketers to do. Considerable planning, positioning, branding and even advertising strategies need to be created, implemented. and managed while preparing a product for launch. During this time, marketing is often neglected - and profits can lag for months, or longer. If you don't have the resources to devote to an upcoming product launch, you might be interested in our execution services (our team picks up where your team leaves off, so all...