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Explore Sales Renewal’s latest blog posts, white papers, videos, expert advice and commentary on topics like SEO, email, social media, content marketing, analytics, PR, in-person marketing, and more. Learn more about the features of our innovative blog here.
 

Original Posts Blogging & Content Social Media & PR SEO Websites & Technology Local Marketing In-Person Marketing JointSourcing™ Customer Success Stories

Working hard this holiday month? You may be one of the few

Working hard this holiday month? You may be one of the few
By mid-December, workers say their productivity falls off, with some feeling overwhelmed or distracted by the holidays
Sales Renewal's insight:

How do you balance your customers' needs and employees' lives over the holidays? Would higher productivity and better work quality be a good trade for more time off for your workforce? 


What Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday

What Do Google's New, Longer Snippets Mean for SEO?  - Whiteboard Friday
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Sales Renewal's insight:

Longer character limits for both phone and desktop are good for searchers. Could there be a downside for marketers, though? The answer: Meta data must be written for your prospects, not for search engines ... and that's nothing new!


Google officially increases length of snippets in search results

Google officially increases length of snippets in search results
Company says change is meant to provide more descriptive snippets.
Sales Renewal's insight:

Rumor confirmed! 


Libraries Demonstrate How Data Can Supercharge Low-budget Marketing

Libraries Demonstrate How Data Can Supercharge Low-budget Marketing
Libraries may still be analog institutions, but their creative staffs are finding ways to leverage both data and their traditional expertise—information sharing—to adapt their marketing for modern communities
Sales Renewal's insight:

We love marketing, data-driven decisions, and happy endings. This article has all three elements. Happy reading! 


The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon

The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon
Numerous electronics brands have sprung up offering inexpensive gadgets. Here’s how Amazon enables them, and how other brands may copy that success.
Sales Renewal's insight:

Amazon has been in the news a lot lately because of the threat it represents to retailers; this article makes the sobering point that while Amazon might not compete directly with manufacturers, it nonetheless is potentially a significant threat to manufacturers too.


Five Trends Shaping The Future Of Customer Experience In 2018

Five Trends Shaping The Future Of Customer Experience In 2018

"...top five customer experience predictions for 2018 include CEO involvement in the customer experience strategy, personalization, the use of data and decisioning, the customer experience cloud, and all types of augmented reality experiences for customers.  "

Sales Renewal's insight:

Customer Experience (CX) is a hot new marketing hashtag, but Customer Service is something smart marketers and website designers never lost sight of. Understanding your customers, respecting their time by providing the tools they need (based on the data you have) is not new.

While most of the "top 5" predictions in this article are related to big business, most small- and medium-sized companies can also take advantage of more automation and bigger data to provide better customer service. Or, if you prefer the 2017-2018 term, Customer Experience.

No matter what you call it, as long as it's good, count us in. To find out how to rev up your marketing and sales to provide the best #CX, contact us.  


Where to go next with your Google My Business listing

Where to go next with your Google My Business listing
So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
Sales Renewal's insight:

In case you thought your Google My Business listing would sort of take care of itself, think again. In case you'd like help managing your listings, contact us


58% More Shoppers Called Businesses on Cyber Monday 2017 -- What Should Marketers Do?

58% More Shoppers Called Businesses on Cyber Monday 2017 -- What Should Marketers Do?
DT University at DialogTech uncovered inbound call volumes were 58% higher on Cyber Monday 2017 than average daily call volume. Learn more about the research.
Sales Renewal's insight:

Timely reminder from our partner Dialogtech: "What starts online...doesn’t always stay online!"  Regardless of your business, phone training for your frontline staff is fundamental to your success. This article offers a detailed insight based on recent data (from last week and this week!) and compares it to last year's consumer calling behavior. It's a highly recommended read - but if you're too busy too read it (hey, 'tis the season) here are the 3 things we think most important now: 

 

1- MAKE IT EASY FOR CUSTOMERS TO CALL! (If you don't have click-to-call enabled on your site, get in touch with us, we can help!)

2 - FOCUS ON PRICE, SAVINGS, THEN VALUE -  in that order. Holiday shoppers are more concerned about money than ever; but they called you, remember? So, they're ready to buy...well-trained employees can close the sale when they understand the shopper's needs, mindset AND the unique features and benefits of your products and services AND the advantages of doing business with you. 

3- TAKE ADVANTAGE OF ALL YOUR DATA - if you're watching your web and phone analytics, you can respond to trends and opportunities by making minor adjustments (even now, next week, and the week after) that will increase your Holiday sales THIS Holiday season. 

 

We wish you a very sales-filled 2017 season! 


Designing Content-First for a Better UX – GatherContent Blog

Designing Content-First for a Better UX – GatherContent Blog
Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite …
Sales Renewal's insight:

In our experience developing websites for B2B and B2C companies and non-profit organizations, what we find we really love about Gather Content is its ability to show the relationship between the design and the content from the very earliest stages of web design.

While we all get along pretty well, the fact is that designers, writers, and the internet-using public don’t always see eye-to-eye when it comes to designing (and navigating) websites and creating content for those sites. So while we're all on the same team, individuals often approach the site design (or redesign) process from different perspectives. Gather Content helps everyone understand how visual concepts, technical interfaces and editorial content come together to create the user experience. The result is a shorter development phase (good for our clients), a more robust site, and improved user experience (UX) for our clients’ customers - which in turn is good for sales (for companies) and engagement (for non-profits).

Not a Cookie-Cutter Solution

Unlike some agencies that standardize on one program or tool and insist that it fit each of their clients’ needs, we use a lot of different tools, and evaluate others continuously, because we know one tool – or one system – definitely doesn’t serve every client’s marketing goals.

That said, we’ve used Gather Content enough to say with certainty that the company’s product is a good fit for many of our clients, and the Gather Content's blog post (excerpted above) on the subject of UX, content development and design is spot-on. 

Specifically, we've found that Gather Content helps everyone communicate better in the design (or redesign) process. As a result, we - our Sales Renewal team and our clients - all work together more efficiently. Ensuring that a website design project is completed on-time and on-target requires more than one good tool. The good news is that Gather Content is one good tool - and we're always happy to share those with our clients. 

If you're considering a web design (or redesign) project in 2018, contact us for recommendations. 


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