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Explore Sales Renewal’s latest blog posts, white papers, videos, expert advice and commentary on topics like SEO, email, social media, content marketing, analytics, PR, Seminar marketing, Trade Shows, and more. Learn more about the features of our innovative blog here.
 

Original Posts Blogging & Content Social Media & PR SEO Websites & Technology Local Marketing In-Person Marketing JointSourcing™ Customer Success Stories

One space between each sentence, they said. Science just proved them wrong. 

One space between each sentence, they said. Science just proved them wrong. 
Sales Renewal's insight:

 

One or two spaces after a period?  Could this perennial debate among grammar and marketing nerds finally be resolved by science?

 


Article Excerpt:

Obviously, there needs to be a standard. But do we really want to leave it to science?


Colleges are adding programs in a once-decimated industry — manufacturing

Colleges are adding programs in a once-decimated industry — manufacturing
Sales Renewal's insight:

 

Manufacturing may be ripe for a reawakening. From Washington to Vermont, city school districts, vocational schools, colleges and universities are financing programs designed to attract students to manufacturing careers. We work with many engineering firms and manufacturers, and one of their greatest challenges is finding and keeping experienced workers to keep up with production demands. As unemployment rates dip to surprisingly low levels this year, finding skilled laborers is a significant challenge for some of our clients.

What about you? We welcome your comments on the manufacturing and human resources challenges facing your industry in 2018. 

 


Article Excerpt:

This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are …


Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution
Sales Renewal's insight:

Sales Renewal Founder and CEO Keith Loris was recently interviewed by SuperbCrew Business News. The interview focusd on Sales Renewal's three marketing service offerings: JointSourcing, Marketing Essentials, and Flex Marketing. 

 

While each is unique, all of the services were designed to solve the primary marketing challenges faced by small- and medium-sized businesses - chiefly, time and budget constraints. 

 

The JointSourcing Solution  has proven successful for small and medium-sized businesses in a wide variety of industries, from retail and manufacturing to professional services, in both the B2B and B2C realms. While JointSourcing some large businesses with internal marketing departments have used Sales Renewal's team to essentially create "pop up" marketing departments, Loris said it was initially designed with small- and medium-size firms in mind. Because small businesses are typically time- and budget-strapped, the unique JointSourcing Solution structure (sharing risk and reward) allows them to have much more robust marketing programs, resulting in better lead generation and sales increases.

 

Loris also noted that increasingly, the JointSourcing Solution appeals to professional services firms. 

 

"It’s challenging for many professional services firms to market themselves effectively since closing any new business relies so heavily on trust and the relationship between the member of the firm and the prospect. Our Expertise Marketing approach and success with professional services firms has led many to seek out our help, and we expect this trend to continue over the next six months," he said.

 

See the rest of the Q&A with Sales Renewal Founder & CEO Keith Loris, including more about Marketing Essentials and Flex Marketing, here

 


Article Excerpt:

JointSourcing is unique and especially beneficial for small businesses because it ensures that the client's economic interests are perfectly aligned with its marketing agency's. In this way, Sales Renewal is "sharing risk and reward" with its clients, and in the process, reinventing small business marketing. 


Jeff Bezos finally revealed how many people pay for Amazon Prime

Jeff Bezos finally revealed how many people pay for Amazon Prime
Sales Renewal's insight:

 

Say what you will about Amazon, its founder and its Prime program; we'd like to focus on two things regarding this latest story about the unconventional retailer that people love...and hate. 

 

  1. Bezos understands shoppers, and
  2. Amazon understands how to productize services. 

Productizing services is a marketing tool we often use to help our clients market both goods and services. 

 

Contact us about productizing a service to help you sell more to new and existing customers

 

What Amazon Understands About Marketing Services and Adapting Marketing Tactics

Prime proves that customers value service "extras," and are, in fact, willing to pay extra for them. The marketing of Prime also illustrates how Amazon is willing to try new tactics to see how they work (as it is confident those tactics can be adjusted or fixed if necessary). 

 

For example, as Prime has expanded (and increased in price) over the past year, it's also gotten just a little bit cheeky, teasing non-Prime Amazon shoppers.

 

Perhaps you've noticed that some items appearing in Amazon searches are available ONLY to Prime members. You cannot put the item in your shopping cart unless you're a Prime member. But of course - you can always become one. It's essentially a carrot-and-stick marketing ploy. (Want that item, so nicely priced? You gotta go Prime!) Or maybe it's a classic case of building a little snob appeal into a brand. Is it working? We don't know; Amazon just released the number of Prime members. 

 

Will Amazon change that particular Prime marketing tactic? We don't know about that, either.

 

What we know for sure: Amazon is worth waching. The company clearly understands consumer behavior and is great at getting our attention with innovative operations.  (Hello, drone delivery and local pick-up.) It's also proven adept at marketing its services and differentiating its brand. While we will continue to watch with interest, we will also continue to encourage our clients to think outside the box about ways to productize their service offerings.

 

Productizing or "packaging" a service better defines the offering in the prospect's mind, and can become a competitive differentiator for your company and your brand. Think about it - Wal*Mart doesn't offer Prime. ... Yet. 


Could you do a better job productizing your company's services, using existing offerings to differentiate your company from its competitors? Contact SalesRenewal and find out.


Article Excerpt:

Amazon's Jeff Bezos revealed Prime's membership numbers for the first time. What lessons can be learned about service offerings? 

 


Brand Smart - Or Why Your Logo Should Be Built to Last

Brand Smart - Or Why Your Logo Should Be Built to Last
Sales Renewal's insight:

Branding or re-branding? Logo design can be a dicey business. 

 

Capturing the essence of your company - its mission, history and direction as well as products and services - in a easy-to-recognize, memorable and attractive logo (that reduces well to a 1x1" or smaller space) is a great challenge. Creating one your company can live with for a decade or more? Well, good luck. 

 

The challenge is just as daunting, or more so, for government agencies, NGOs and non-profits. But it's important for every organization, perhaps more so in the increasingly global market where we are all necessarily moving toward more visual communication. 

 

Our advice: When it comes to brand developement and logo design, work with professionals. And just to be safe, don't go with anything that can be mistaken for a marijuana leaf. 


Article Excerpt:

EPA Administrator Scott Pruitt reportedly thinks the seal looks like “a marijuana leaf.” This isn’t the first time the EPA’s iconography has irked politicians.Is your logo built to stand the test of time? (And change of leadership?)
 


What every employee expects

What every employee expects
Sales Renewal's insight:

 

Marketing is vital to your company's financial position, immediate growth, and longterm success. Your employees are just as vital to all three! We're not HR experts, but we know that happy employees make great spokespersons for their employers! 

 


Article Excerpt:

Lead Change is a leadership media destination with a unique editorial focus on driving change within organizations, teams, and individuals. Lead Change, a division of Weaving Influence, publishes twice monthly with SmartBrief. Today's post is by Mark Miller. What are the basics all team members want and need, regardless of their level of talent?


A Tough Task for Facebook: European-Type Privacy for All - The New York Times

A Tough Task for Facebook: European-Type Privacy for All - The New York Times
Sales Renewal's insight:

 

Nice, high level review of some of the general requirements and rights under the new European privacy law, called the General Data Protection Regulation (GDPR).

 


Article Excerpt:

"Next month, a comprehensive new data protection law goes into effect in the European Union, placing greater requirements on how companies like Facebook and Google handle users’ personal information. It also strengthens individuals’ rights to control the collection and use of their data.

Last week, Mark Zuckerberg, Facebook’s chief executive, said his company would offer its users all over the world the same privacy controls required under the European law."

 


Google's New Mobile-First Indexing May Have eCommerce Implications

Google's New Mobile-First Indexing May Have eCommerce Implications
Sales Renewal's insight:

 

Having mobile specific pages is definitely not good enough anymore, and now, having a responsive design may not be enough, either.

 

As the article says, "The overall trend is clear. Google wants fast-moving, mobile friendly, and mobile content-rich pages. Follow these practices, and page rankings will improve."

 

It's hard to keep up with search ranking changes, but they are exactly what drives an improved web experience for everyone online. There's no end to the continuous improvement trend, either. Accelerated Mobile Pages (AMP) will be the next necessary step to keep your website at the top of the rankings. 

 

Does your website need some work? Want to get ahead of the AMP curve? Contact us to discuss what to implement, how, and when. 


Article Excerpt:

Google's New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.


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