Best of Growth Spurts – Our Favorite Posts from June
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients. We believe they are relevant to most business owners involved with any aspect of marketing their business, and we offer a regular summary roundup of the most popular/interesting posts.
On Exit Planning: Miscalculation: The Little Big Horn Of Exit Planning – Any business owner disagree with: “It’s far better to start planning two years earlier than you think necessary than five minutes too late”? The article’s author recently surveyed business owners and found that owners frequently underestimate what needs to be done to transfer their businesses to the person they choose, when they want, and for the amount of money they need. Find out more here.
On Content Marketing: 10 Techniques to Successfully Amplify Your Content Marketing – Write it and they will come? Only if you follow through by letting people know your content exists. These tips will help with one of the most important steps in content marketing: “amplify”, or get the word out. Some of our go-to techniques: Keep sharing your most popular posts; Update and republish relevant, evergreen posts; and Curate similar content (and include a link to your original post). Read all the tips here.
On Email Marketing: Using Email Addresses for Retargeting – Take your email list to the next level by combining it with re-targeted advertising. Even if you have a very small ad budget, you can take advantage of the re-targeting options available on Facebook, Twitter, and Google. Read more.
On Local Marketing: 10 Things People Still Get Wrong about Local SEO – Do you still believe targeting keywords for Local Search is irrelevant? Claiming a Google listing will automatically increase search visibility? A huge radius will make you rank better for local cities? Find out how Google really ranks your business on SEO.
On Analytics: Four Key Metric Groups for B2B Marketers – This article reviews four of types of metrics key to succeeding in the B2B marketing space:
- Lead generation metrics (ROI of ads & campaigns; raw leads; quality of leads);
- Top of funnel metrics (Visitors to most popular landing pages; Organic / non-paid traffic; PR and non-paid media impact)
- Community & nurturing metrics (Email metrics; Time to respond for user questions)
- Customer satisfaction / loyalty metrics (NPS score; Survey data )
Read the article for details about each of these metrics groups. How many of them are you using?
Sales Renewal’s insight:
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients. We believe they are relevant to most business owners involved with any aspect of marketing their business, and we offer a regular summary roundup of the most popular/interesting posts. Continue reading…