Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution
Sales Renewal Founder and CEO Keith Loris was recently interviewed by SuperbCrew Business News. The interview focusd on Sales Renewal’s three marketing service offerings: JointSourcing, Marketing Essentials, and Flex Marketing.
While each is unique, all of the services were designed to solve the primary marketing challenges faced by small- and medium-sized businesses – chiefly, time and budget constraints.
The JointSourcing Solution has proven successful for small and medium-sized businesses in a wide variety of industries, from retail and manufacturing to professional services, in both the B2B and B2C realms. While JointSourcing some large businesses with internal marketing departments have used Sales Renewal’s team to essentially create “pop up” marketing departments, Loris said it was initially designed with small- and medium-size firms in mind. Because small businesses are typically time- and budget-strapped, the unique JointSourcing Solution structure (sharing risk and reward) allows them to have much more robust marketing programs, resulting in better lead generation and sales increases.
Loris also noted that increasingly, the JointSourcing Solution appeals to professional services firms.
“It’s challenging for many professional services firms to market themselves effectively since closing any new business relies so heavily on trust and the relationship between the member of the firm and the prospect. Our Expertise Marketing approach and success with professional services firms has led many to seek out our help, and we expect this trend to continue over the next six months,” he said.
See the rest of the Q&A with Sales Renewal Founder & CEO Keith Loris, including more about Marketing Essentials and Flex Marketing, here.
Sales Renewal's Insight
JointSourcing is unique and especially beneficial for small businesses because it ensures that the client's economic interests are perfectly aligned with its marketing agency's. In this way, Sales Renewal is "sharing risk and reward" with its clients, and in the process, reinventing small business marketing.