Sales vs. Marketing: Make 1+1=3

Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of its parts – effectively making 1 + 1 = 3.

Sales Renewal CEO Keith Loris recently presented a seminar to a Vistage group outlining the differences between the two departments, including how those distinctions can be fused to augment each other. The long-term revenue generation focus of marketing keeps the short-term revenue generation pipeline of sales full, while successful sales’ rich data steers the marketing department’s targeting, tactics, and approaches. With clear communication and well-defined crossovers, sales and marketing departments join forces to become a powerful revenue generation machine.

Learn more from Mr Loris as he takes you through tactics, strategies, and case studies to renew YOUR company’s sales numbers through stronger sales-marketing collaboration.

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