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February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More

Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice from experts in their fields covers SEO, ROI, online advertising, local marketing, and more.

Looking for more information like this? The Sales Renewal Advice from Across the Web page features a selection of the best, actionable marketing and technology advice and, importantly, adds our perspective. Think of it as a Marketing Clipping Service for the modern world.

Here, then, are our favorite tips for the month:

Marketing Plans: From Hubspot, some advice about What to Cut From Your Marketing in 2015. As is so often the case, the rule of thumb is, “everything in moderation.” Sure, it’s fun to jump on every bandwagon that comes along, but by keeping the big picture perspective, you can be sure your marketing efforts are targeted and – more importantly – something you’re able to do without being overwhelmed.

Outsourced Marketing: If you’re running a business, you may feel that digital marketing is something you can do yourself. But a recent survey shows that even small businesses- 35% of them – hire outsourced marketing firms to help them create content and maintain a strong digital presence. Learn about the many advantages of such a firm here.

Local SEO: How do you make sure your local digital presence is as strong as your physical presence? According to Search Engine Land, it’s important to look at the big picture. In Local SEO In 2015 – Look At The Big Picture, author Greg Gifford summarizes: “You’ve got to work on everything” and “You have to be a jack-of-all-trades.” Sounds overwhelming, but it can be done with the right tools and support.

LinkedIn Advertising: Many businesses have been successful reaching prospective customers on LinkedIn with Sponsored Updates. But there’s a right way and a wrong way to do it. This article has some useful takeaways when considering a sponsored post on LinkedIn:

  • Don’t talk about yourself.
  • Keep it simple.
  • Images matter.

Read the full article here.

Content Marketing: Got a blog? Get sharing. Get more from your blogging efforts by sharing and re-sharing (that’s the key). When you’re scheduling your blog posts, be sure to take the time to “re-schedule” them. This social sharing schedule timetable is a good guide for getting started.

ROI and Measuring What Matters: The customer journey is complicated! So is measuring the different types of marketing programs, because there’s really no way to do an apples-to-apples comparison. How do you attribute a “value” and ROI to each? This article from Click Z has suggestions for a good place to start.

Sales Renewal’s insight:

Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice from experts in their fields covers SEO, ROI, online advertising, local marketing, and more.