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Your Marketing Launch Plan Is Missing a Critical Component: Strategy

The biggest issue reported was that internal groups did not share any unifying goals. So how do you get on the same page? If you work in marketing, you can start by creating a clear and actionable launch strategy.

Sales Renewal's Insight
It seems obvious that developing a clear marketing strategy – one embraced by all internal groups - before deploying a slew of marketing tactics can drastically improve the success of your marketing program. However, many new product marketing launches don’t reach their full potential because of a breakdown in communication and a lack of focus. The most effective path to a successful launch includes identifying clear goals and objectives, and zeroing in on consistent positioning and messaging.
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