Tina Rutherford joined Sales Renewal in October 2017 after a 20-year career in legal marketing working for a variety of firms, from mid-sized regional firms to her most recent position at a global AmLaw20 firm. Working closely with management and attorneys at all levels, Tina helped develop strategies to achieve the business goals of firms, practice groups and individuals. Her unique perspective translates well to clients across industries, particularly those that strive to bring intangibles to life. She has extensive experience in a full range of business development tactics including branding, content development, thought leadership, events and seminars, and relationship marketing. Tina earned an MBA from Dalhousie University in Canada.
“My background in marketing professional services showed me that one size does not fit all. Each client – be it a firm or an individual – has a unique set of circumstances that drives their specific strategy. I really enjoy helping my clients develop tailored business development solutions to help achieve their goals.”