Storyboarding the B2B Experience
Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an entire site.
Sales Renewal’s insight:
Sales Renewal recently relaunched its website, complete with a “customer journey” home page.
At first glance, our two service options are similar in many ways, so conveying the differences in an easy-to-understand manner was an important part of our redesign.
By using the storyboarding technique described in this article, we were able to set up a home page walks visitors through the variables that help determine which service is best for them, encouraging them to explore more in depth at different points along the “journey” and helping them in their decision-making process.
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