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The negative impact of an outdated firm website

The negative impact of an outdated firm website

If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

Sales Renewal's Insight

A common mistake that a business can make is creating their website and never updating it again. When visitors come to a site that is out of date, it creates a very poor first impression: if you don’t care about your business why would any prospect? Regularly updating a site’s content helps with its search engine ranking and ability to retain visitors and generate leads. Scheduling time to check for updates, bugs or sharing a post will help keep your site safe, up to date and welcoming to visitors.

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