Most marketing agencies charge for their time, not for how successful they are. In response, a few far sighted firms have adopted pay-for-performance marketing where their clients share some revenue with them as a reward and motivator for performance. While Sales Renewal is in this elite group, we go one critical step further: we not only share reward but we are also willing to share risk. Sharing reward and risk is the "joint venture" aspect of JointSourcing, and it is transformative.
While Sales Renewal is actively working to grow your sales (i.e., the final, Sell Services step in our proven 3 step process), we:
- Earn a fixed monthly fee (generally set to cover our costs) and a % commission on sales (generally will be our profit).
- Pay that same % towards the big-ticket marketing expenses (the dominant expenses that scale with the number of prospects you're attracting, such as advertising)
Earning a commission (paying-for-performance, shared reward) motivates us to sell.
Paying that same % of the marketing cost (shared risk) motivates us to spend wisely.
This win-win alignment of economic interests is why clients trust us to manage their marketing programs and is the “secret sauce" of JointSourcing.
As an example, if our commission is 2.0% and we recommend a $5,000 per month ad campaign, we will pay $100 (2.0% of $5000) each month.
This is a $100, equity-free investment in your business made by Sales Renewal month after month after month.
And since our economic interests are aligned, you can trust our $5,000 recommendation: if we see a good return in commissions on our share of the advertising investment, you will too.