Revenue Up, Costs Down
The JointSourcing Solution’s business model relies on simple, yet very powerful financial motivators:
Shared Reward: When a client shares a percentage of its sales with Sales Renewal (i.e., a commission), we are motivated to grow sales.
Shared Risk: When Sales Renewal pays that same numeric percentage of the big ticket marketing expenses that we recommend, we are motivated to spend wisely.
Does being motivated to grow sales while also being motivated to minimize expenses work? Or stated more formally, does JointSourcing align Sales Renewal’s economic interests with those of its clients?
As you will see below, the answer is a resounding yes: JointSourcing increases leads and revenue (bar graphs, left axis) while decreasing the per lead or per sale cost (line graphs, right axis).
JointSourcing Results for a Manufacturer
Our strong, long-term relationship with Sales Renewal has been critical to Metro Sign & Awning’s accelerating growth.
Because I wasn’t familiar with it when we first began almost 4 years ago, I was a little unsure of the JointSourcing “partnership,” but I’m a big believer now.
Sales Renewal really treats the marketing of my business as if it were theirs – whether it’s going to bat for us with a vendor on their own or how proactive they are in analyzing and continuously optimizing our marketing.
This saves me time and allows me and my team to focus on sales. In fact, we have been getting so many leads that we are hiring more sales people to close all the new business.”
Tom Dunn, Owner and VP of Sales & Marketing Metro Sign & Awning
During the 2.5 years from 1Q13 through 2Q15, JointSourcing increased qualified leads by 380%, a compound annual growth rate of 87% per year.
Because of JointSourcing’s increased productivity, while the client’s marketing budget did grow somewhat, it grew far, far slower than their leads did. As a result, JointSourcing decreased the cost-per-lead by 74% (-42% compound annual growth rate).
Note: To ensure client confidentiality, all chart data on this page is expressed as relative to their initial period.
JointSourcing Results for a Retailer
Working with Sales Renewal is a real partnership, I know the floral business and Sales Renewal knows technology, marketing and sales.
I’ve been a small business owner for 26 years and I appreciate having someone who, thanks to its financial interest in my success, is almost as motivated as I am to grow my business.
Helen Halloran, Owner
During the 4 years 2010 to 2014, JointSourcing increased e-commerce sales by 170% (28% compound annual growth rate )
At the same time, JointSourcing decreased cost-per-sale by 33% (-7% compound annual growth rate ).
Different Levels of Marketing Investment Lead to Different Levels of Revenue Growth & Cost Savings
While from the accounting perspective marketing costs are expenses, an equally important way to view them is as investments. And from that perspective, if you want your business, to grow you have to invest in growing it (a.k.a. marketing it). The chart below makes this plain.
While the Concord Flower Shop has grown its web sales 28% per year while lowering its cost per sale 7% per year, Metro Sign & Awning has blown past even those impressive numbers, increasing its leads 87% per year while decreasing its cost per lead 42% per year.
These differences arose from the growth and investment goals each business had when they began their respective JointSourcing Blueprints (the first step in JointSourcing’s 3-Step process): not too surprisingly, the larger or faster you want to grow, the larger the marketing investment that will be required.
During their respective Blueprints, their growth and cost goals determined both how broad (how many different Strategies they were to employ from JointSourcing’s universe of strategies & services) and deep (how much they did within each Stragegy) their JointSourcing Solutions would be.
- Metro’s is more comprehensive and includes all of the important digital and real-world strategies for their business, with each strategy nicely elaborated.
- The Concord Flower Shop’s JointSourcing Solution is focused just on online marketing, and, as you can see from the figure, invests about ¼ of what Metro does in marketing.
It is this difference in budget, scope, resources and strategies that leads to their different growth, savings and return-on-investment.
Find Out if JointSourcing is Right for Your Business
JointSourcing Solution™ Case Studies
JointSourcing: a Breakthrough Solution with Stellar Client Results
Download The Case Study
To explore JointSourcing’s results
Collaboration Leads to New Strategies, Brand, Site, Marketing Programs and … a Blue Ribbon
Download The Case Study
To learn how Sales Renewal’s collaboration with MATsolutions lead to a Blue Ribbon
Sales Renewal Corp. Wins Battle Against Google Adwords on Behalf of Its Client: Metro Sign and Awning
Download The Case Study
To learn how Sales Renewal wouldn’t take no for an answer resulting in a refund large enough to fund our client’s ad campaign for 6 months (for free)
How the Concord Flower Shop More Than Doubled Its Online Sales and was Ranked in the Top 1% of Local Businesses by Google
Download the Case Study:
To understand how the Concord Flower Shop More Than Doubled Sales and Was Ranked in the Top 1% of Online Businesses by Google
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