Reinventing Small Business Marketing

Sales Renewal is a full service marketing agency that is reinventing small business marketing with our complete, one-stop marketing solutionsshared risk/reward business model and impressive results:

B2B Client over 2.5 years 
Leads: +380% (87% CAGR)
Cost/Lead:-74% (-42% CAGR)
B2C Client over 4 years
Sales: +170% (28% CAGR)
Cost/Sale: -33% (-7% CAGR)

Scroll down to learn our story (click the “+” to expand that part of the story).

  • Your Challenge: Cost Effectively Increasing Your Leads and Sales

    You’re smart. You understand the wisdom of “measure twice, cut once” and the importance of a strategic growth plan. But you know that the time, analysis and marketing expertise required are in very short supply with all the day-to-day pressures and responsibilities you face.

    And you are frustrated by a marketing industry designed for big enterprises – not small business.

    Most small businesses do not have a deep marketing bench, so they have to rely on outside agencies much more than big companies do. And while most marketing today is multidisciplinary, most marketing agencies are specialists—solely focusing on one marketing silo: advertising, PR, trade shows, SEO, websites, telemarketing, social media, etc.—so getting competitive agencies to cooperate to deliver an integrated marketing solution is difficult.

    Big companies solve this problem by leveraging their large marketing and technical infrastructure: the layers of executive & middle management experienced in all the different marketing strategies and tactics, their in-house developers and IT departments, their analytic resources and specialists, and more. This is not an option for smaller companies.

    Worse, most small businesses cannot afford to supplement their existing staff by hiring and managing all the missing marketing, technology and analytic talent required for success.

Sales Renewal’s Unique Approach: Two Marketing and Technology Solutions That Grow Revenue

JointSourcing Solution™

A Custom Solution for Breakthrough Growth that Shares Risk & Reward

JointSourcing (“joint venture” + “insourcing”) is a comprehensive strategy, marketing and technology solution that provides a complete, one-stop marketing solution and shared risk/reward business model.

JointSourcing is ideal for businesses that want breakthrough growth and are interested in taking a fresh look at their strategies, marketing programs, sales-enabling technology and product/service portfolio, but don’t want to be burdened with acquiring and managing a team or paying their full time salaries or benefits.

JointSourcing Solutions are comprehensive, integrated and completely custom. We select the best, most cost effective strategies, programs and tactics for your business from the entire sales and marketing universe:

  1. Paid Marketing
  2. In-Person Marketing
  3. Web Marketing & SEO
  4. Content Marketing
  5. Social Media & PR
  6. eMail Marketing
  7. Customer Marketing
  8. Product Marketing
  9. Sales-Enabling Technology
  10. Strategy, Management & Benchmarking

And, thanks to JointSourcing’s shared risk and reward business model, your insourced, team is highly motivated to cost-effectively grow your leads, revenue and brand.

The results can be impressive.

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Marketing Essentials Solution™

A Universal Solution to Jump Start Business Growth

Marketing Essentials is an easy-to-adopt, guided marketing and technology solution that delivers a tailored-to-your-business mix of the marketing strategies and programs, and sales-enabling technology, that all businesses need to grow.

Marketing Essentials is ideal for businesses that want to improve their sales and marketing scope and effectiveness. It is designed for businesses that want to learn, and become proficient in, the marketing tactics that work best for their business through hands-on experience and weekly guidance from the experts.

The Marketing Essentials Solution includes:

  • A strategic marketing Blueprint
  • Bringing your marketing & technology assets up to the Blueprint’s specs
  • Guided Marketing through weekly Coaching with a dedicated Marketing Advisor
    • Web Marketing
    • On-page & off-page SEO
    • Local Marketing
    • Blogging & Social Media
    • Newsletters & Email Blasts
    • Strategy & Management
  • Marketing Programs provided by third party experts, managed by Sales Renewal
    • Online advertising
    • Off-page SEO
    • In-Person Networking
  • Marketing Dashboard and ROI-focused Analytics

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Free Consultation: Find Out Which Solution is Right for Your Business

Three Steps to Growth

Step 1: Blueprint

JointSourcing Solution

Blueprint (1 – 2 months)

Optimal Growth Plan

Marketing Essentials Solution

Blueprint: (Month 1)

Actionable Growth Plan

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    Together, we make a comprehensive assessment of your:

    • Competitive position
    • Business strategies and brands
    • Sales & marketing strategies, programs and tactics
    • In-house vs. needed expertise and sales-enabling technology

    Based on this collaborative analysis, we recommend changes to your current marketing stance. Unlike marketing consultants, however, we don’t stop there as we also deliver a detailed proposal to both put the needed changes into place and to manage them during the first year (including a detailed budget).

    If you accept our Blueprint proposal, we proceed to the Build and Sell Steps described below (you’re under no obligation to do so, however, and you’re free to take our good ideas with you).

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    Together, we assess your current sales & marketing positioning and activities as well as the sales-enabling technologies they rely upon. Based on this collaborative analysis, we recommend changes and deliver a plan for Sales Renewal to put the technical changes into place and to work with you to implement the marketing plan over the next five months.

    Included in every plan are the services of an Online Ad Agency and Search Engine Optimization firm (for Off-Page SEO) – two trades that are best performed by experts due to their potential cost (ads) and complexity (SEO).

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Step 2: Build Services

JointSourcing Solution

Build (1-3 months)

Marketing Essentials Solution

Build (months 2-3)

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    During the Build step, Sales Renewal and the insourced Team implement the changes, improvements and additions to your strategy, brands, marketing and technology called for in your JointSourcing Blueprint.

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    During the Build step, Sales Renewal implements the changes, improvements and additions to your marketing and technology called for in your Marketing Essentials Blueprint.

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Step 3: Sell Services

JointSourcing Solution

Sell (1 year contract)

Marketing Essentials Solution

Sell (Months 4-6)

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    To ramp up your growth without burdening your company, Sales Renewal handles all the day-to-day marketing and technology work necessary to drive your brand awareness, grow your leads and sales, and free up your timeOn your behalf, Sales Renewal also manages all the best-of-breed subcontractors that have earned a place on your insourced Team. We also work closely with you and your key personnel on strategy, continuously benchmarking performance and we “report” to you on a weekly, monthly and quarterly basis (as you prefer).

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    In our role as your marketing coach, Sales Renewal meets with you weekly to advise and teach you and your team “best practices” for the day-to-day marketing activities best suited to growing your sales. Through this process, you benefit from our experience and expertise, accelerate up the usual learning curves, and gain a knowledgeable sounding board for the unanticipated issues that inevitably arise.

    On your behalf, Sales Renewal also manages your subcontracted online advertising agency and SEO firm and actively benchmarks performance to continuously improve results.

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Expert Teams

JointSourcing Solution

Marketing General Contractor

Marketing Essentials Solution

Coach, Expert Advisor & Teacher

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    To provide the specific breadth and depth of sales, marketing & technology expertise your growth requires (click to expand the graphic above), Sales Renewal has adopted the proven, successful model of “General Contracting” from the construction industry.As your “Marketing General Contractor” we insource, hire and manage the team of expert marketing & technology “subcontractors” your JointSourcing Blueprint calls for (supplementing those already in your employ). You benefit because you do not have to hire or manage these subcontractors, referee any disputes, or pay their full time salaries and benefits.

    Nevertheless, we put you in complete control as Sales Renewal “reports” to you while we remain soup-to-nuts responsible for growing your sales and are your single accountable party.

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    As your Coach, Expert Advisor and Teacher we take very seriously the job of helping you navigate and become more adept at:

    • Web Marketing & SEO
    • Social Media & Content Marketing
    • Email Marketing
    • and more (click to expand the graphic above)

    We also manage for you:

    • Paid Marketing and the subcontracted online advertising agency
    • Off-Page SEO and the subcontracted Search Engine Optimization firm

    while providing critical ongoing management and benchmarking / analytics expertise & tools.

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Business Models

JointSourcing Solution

Shared Reward and Risk … Better than Pay-for-Performance

Marketing Essentials Solution

Everything You Need … All Inclusive, Fixed Price

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    JointSourcing’s business model goes beyond pay-for-performance as it shares both reward and risk and literally invests Sales Renewal in your success.Shared Reward (“pay for performance”): Sales Renewal earns a small percentage of the revenue we help you generate (a commission). This highly motivates us to grow sales.

    Shared Risk (“skin in the game”): Sales Renewal pays that same percentage of the big ticket marketing expenses that drive the overall marketing budget (e.g., advertising, direct mail, etc.). This highly motivates us to keep marketing costs down and grow sales cost effectively.

    This win-win alignment of your economic interests with ours helps engender trust between us, and is the “secret sauce” that makes the JointSourcing Solution such a unique, powerful approach to growing sales.

    With JointSourcing, the best way for Sales Renewal to grow our revenue is to grow yours.

    Here’s a reward/risk example: if our commission is 2.5% and we recommend a $5,000 per month ad campaign, we will pay $125 each month.

    This $125 is an equity-free, monthly investment in your business!

    Moreover, since our economic interests are aligned, you can trust our recommendation to spend $5,000 because if we see a good return on our share of the ad cost, you will too.

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    Unlike traditional marketing firms that charge by the hour while only offering single marketing tactics (websites only, advertising only, etc), the Marketing Essentials Solution provides all the essential marketing tactics every business needs at an all inclusive, fixed monlthy price during its six month term.

    Most companies prefer this approach because, on day one, they know what their total cost will be. Also, unlike pay-by-the-hour offerings where the motivation is to work slowly, Marketing Essentials fixed fee, six month term motivates all parties to work quickly & efficiently.

    After six months of Sales Renewal’s training and providing of hands-on experience, you are in a far better position to make an educated, informed decision about how you want to continue:

    1. Self-Service: You take the Marketing Essentials Solution you’ve been trained on in-house and we part friends.

    2. Flex Marketing: You continue working with Sales Renewal through Flex Marketing, our coaching/doing program.

    3. Marketing Essentials: You continue with the Marketing Essentials Solution as it continues to grow your leads and sales.

    4. JointSourcing: You upgrade to the custom JointSourcing Solution that shares risks and rewards as it powers your growth.

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Free Consultation: Find Out Which Solution is Right for Your Business

Client Testimonials

“You’re not simply a vendor selling me something; you’re a partner pushing me to realize the growth that I am capable of with the focus and accountability to a “partner.” Having someone be on the same side of the table is especially important because it’s always easier to problem solve with others who have complementary expertise. Knowing our interests are aligned creates a level of trust that’s very comforting, plus I have no patience for technical details yet I know that they’re very important.”

— T.J., a B2B client

“Having two highly dedicated and bright teams responsible for [rebranding the company, launching a new e-commerce site and new marketing programs] has allowed us to deliver something far superior than either team alone could have.”

— S.W., a B2B client
Read the press release.

SEE MORE

“This is the kind of help business owners need. I’m a manufacturer, what do I know about Sales & Marketing? It’s kinda boring to me, but you guys clearly live for it. I’m amazed by the amount of thought and planning you’re putting into this. It’s very exciting!”

— J.C. a B2C client

“I feel like we’ve created a monster, we’re so over-whelmed with web orders! Can we make it stop? Just kidding!”

— H.H., a B2C client the week before an extremely busy Mother’s Day
Read the case study.

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