Enterprise-Level Marketing at a Price Small Business Can Afford
Sales Renewal is an outsourced marketing agency offering the unique JointSourcing Solution™, a complete, one-stop marketing program that shares risk & reward to cost effectively grow your revenue.
In JointSourcing, Sales Renewal collaboratively creates and manages enterprise-level marketing programs at a price small business can afford.
And if you don’t yet have enterprise-level marketing needs, check our FlexMarketing Solution™, a monthly subscription that starts at only $400/month.
The JointSourcing Solution™
A Custom Solution for Breakthrough Growth that Shares Risk & Reward
JointSourcing (“joint venture” + “outsourcing”) delivers everything a small business needs to grow its revenue and brand: a hand picked expert marketing team, complete with an outsourced CMO for marketing strategy, a VP of Marketing for day-to-day management, and all the people and technology required to develop, implement and manage your custom marketing plan. JointSourcing does it all and takes the burden of hiring and managing a marketing team of employees or outside vendors off your shoulders.
JointSourcing Solutions are comprehensive, integrated and completely custom. We select the best, most cost effective strategies, programs and tactics for your business from the entire sales and marketing universe.
Thanks to JointSourcing’s shared risk and reward business model the pay-for-performance aspects aligns our economic interest with yours. This is why our clients trust us to manage their day-to-day marketing under their supervision.
Revenue Up, Costs Down
|B2B Client over 2.5 years
Leads: +380% (87% CAGR)
Cost/Lead: -74% (-42% CAGR)
|B2C Client over 4 years
Sales: +170% (28% CAGR)
Cost/Sale: -33% (-7% CAGR)
JointSourcing’s Three Steps to Growth
Step 1: Marketing Strategy Blueprint (1-2 Months)
In JointSourcing’s collaborative first step, Sales Renewal works closely with you to develop a custom Blueprint for your growth: a detailed, actionable marketing plan.
The plan will be based on a strategic analysis of your: 1) business and marketing goals, 2) current & desired brand messaging and positioning, 3) competitive landscape, and 4) historical campaign performance, we will recommend a menu of potential changes for growth to choose from.
The JointSourcing Blueprint requires 6-12 hours of your time over the course of 5-7 discussions. There is no obligation to continue onto the next Build steps; though 99% of Blueprint clients do. Whether you proceed to the next two steps with us or not, the actionable ideas in the Blueprint are yours to keep.
Step 2: Build Services (1-3 Months)
The second Build step is all the setup and configure tasks your Blueprint’s marketing plan requires. During Build, Sales Renewal selects a custom Team of outsourced talent best suited to implement the changes, improvements and additions to the strategy, brands, marketing and technology called for in your JointSourcing Blueprint.
This dedicated Team, managed by Sales Renewal, will ensure that all of your customer “touch points” (e.g., website, email communications, social media presence, trade shows, collateral, etc.) meet the Blueprint’s requirements and specifications.
The Build Services fee is calendar-based and will be a function of the effort required to implement your Blueprint’s custom marketing plan.
Step 3: Sell Services (Annual Contract)
Now that we’ve collaboratively developed your marketing plan and implemented the setup and configuration it requires, your ongoing campaigns, programs and tactics begin. To ramp up the growth without burdening your company, we handle all the day-to-day marketing work that drives your brand , grows your leads and revenue, and frees up your time.
On your behalf, Sales Renewal also manages all the best-of-breed subcontractors that have earned a place on your outsourced Team. We also work closely with you on evolving strategy, bench marking performance.
We will earn a fixed fee each month, determined by the ongoing services we provide. We will also share the risk and reward: earning a small percentage of the revenue we help generate and paying that same percentage of the big ticket marketing expenses we recommend.
“You’re not simply a vendor selling me something; you’re a partner pushing me to realize the growth that I am capable of with the focus and accountability to a “partner.” Having someone be on the same side of the table is especially important because it’s always easier to problem solve with others who have complementary expertise. Knowing our interests are aligned creates a level of trust that’s very comforting, plus I have no patience for technical details yet I know that they’re very important.”
— T.J., a B2B client
“Having two highly dedicated and bright teams responsible for [rebranding the company, launching a new e-commerce site and new marketing programs] has allowed us to deliver something far superior than either team alone could have.”
— S.W., a B2B client
Read the press release.
“This is the kind of help business owners need. I’m a manufacturer, what do I know about Sales & Marketing? It’s kinda boring to me, but you guys clearly live for it. I’m amazed by the amount of thought and planning you’re putting into this. It’s very exciting!”
— J.C. a B2C client
“I feel like we’ve created a monster, we’re so over-whelmed with web orders! Can we make it stop? Just kidding!”
— H.H., a B2C client the week before an extremely busy Mother’s Day
Read the case study.
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