Educational Videos and Webinars

Check out our collection of videos and recorded webinars that cover topics from Marketing Essentials to Exit Planning. We’ll update this page on a regular basis, so check back for new resources.

For more information on our upcoming seminars and workshops, or to schedule one with us, go to our Seminars and Workshops page.

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Webinar: Crafting Your Offering to Reduce Time to First Dollar

Watch Keith’s USA 500 webinar where he explores discusses small business marketing strategies, such as targeting prospects when they most need you, product marketing, and unbundling of services to create tiered offerings, as potential strategies to reduce your time to first dollar:

0:00:10 : Introduction
0:00:42 : The problem: prospects sit in your pipeline too long
0:01:42 : Targeting & reaching prospects when they most need you
0:03:28 : Reevaluate your services (Product Marketing)
0:04:39 : “Unbundle” your services to create tiered offerings
0:06:48 : Takeaways

Webinar: Adapting Business and Marketing Strategies to the New Normal

Watch Keith’s USA 500 webinar where he explores the key factors to consider to successfully adapt your business and marketing strategies to our new reality, along with the key changes he thinks are coming for most businesses and industries:

0:00:00 : Introduction
0:00:20 : A global seller’s message about contactless selling & safety
0:01:05 : A national restaurant chain’s message about food safety
0:01:39 : A local Real Estate Broker’s message about virtualizing a key sales step
0:02:34 : COVID-19’s disruption of of business strategies
0:03:29 : Considerations for Adapting Your Business and Marketing Strategies
0:03:46 : Firms that take advantage will be punished later
0:04:20 : Rigorous enforcement of scientific/medical recommendations is a foundational strategy
0:05:36 : Trust will be critical for all businesses
0:07:10 : Business need to quickly consider contactless/minimal-contact options
0:08:50 : The physical boundaries of a business are changing
0:09:16 : Marketing strategies & tactics
0:09:48 : Marketing in the New Normal
0:11:27 : Shortening time to first dollar for Professional Service Firms
0:14:18 : Executive Summary & Contact Information

Webinar: Are You On Track to Hit Your Exit Revenue Goals?

Keith Loris, President and CEO of Sales Renewal, discusses how to know if you’re likely to hit your exit revenue numbers and learn how agile, integrated marketing can help.

Most business owners have a sales price in mind when they contemplate selling their business. Because businesses are typically valued at a multiple of revenue (or revenue derivatives such as EBITDA) this sales price is directly dependent on the company’s annual revenue at the time of the exit. If you are considering selling your business in 2-7 years and would like to increase the odds that you will achieve your exit revenue goals, watch the webinar to learn how better and more cost-effective marketing will propel you to success.

Webinar presented in partnership with Business Transition Academy.

Webinar: Marketing Essentials

The Marketing Essentials Every Business Needs to Grow Their Sales

No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.

This one hour webinar cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Smaller firms might find these marketing essentials sufficient for their business, while larger firms will be able to use these essentials as a solid foundation upon which to build (or as a checklist to see if they’ve missed something essential).

Webinar presented in partnership with Business Transition Academy.